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In Store Sales Jobs in California (NOW HIRING)

The Sales Manager must also assist the Store Manager in building and supporting a high performing sales culture, maintaining a strategic view of store talent needs, recruiting and developing sales ...

Store Sales Representative - Fontana, CA #FSRA You found it! The job you have been looking for. At ... We're an industry leader in builder solutions, delivering over 114,000 products to top home ...

Store Sales Representative You found it! The job you have been looking for. At Hillman, this is a ... We're an industry leader in builder solutions, delivering over 114,000 products to top home ...

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In Store Sales information

What is an in store sales associate?

In store sales refer to the process of selling products or services directly to customers within a physical retail location. Employees working in in store sales assist customers, answer questions, recommend products, and often process transactions at the point of sale. Their goal is to provide excellent customer service and help increase the store’s revenue by meeting or exceeding sales targets. In store sales roles are essential for creating a positive shopping experience and building customer loyalty.

What are the key skills and qualifications needed to thrive as an in store sales associate?

To thrive as an In Store Sales Associate, you need strong customer service skills, product knowledge, and basic math abilities, often supported by a high school diploma or equivalent. Familiarity with point-of-sale (POS) systems, inventory management tools, and mobile payment platforms is typically required. Outstanding communication, problem-solving, and teamwork skills help you connect with customers and collaborate effectively with colleagues. These skills are important for driving sales, enhancing the customer experience, and ensuring efficient store operations.

What are some common challenges faced by in store sales associates and how can they overcome them?

In Store Sales associates often face challenges such as meeting sales targets during slow periods, handling difficult customers, and staying up-to-date with product knowledge. Overcoming these challenges usually involves proactive communication with team members, participating in regular training sessions, and developing strong customer service skills. Building rapport with customers and seeking guidance from experienced colleagues can also help associates navigate tough situations and achieve their goals.

What is the difference between In Store Sales vs Retail Sales Associate?

AspectIn Store SalesRetail Sales Associate
CredentialsHigh school diploma or equivalent; sales experience often preferredHigh school diploma or equivalent; customer service skills
Work EnvironmentPhysical store, direct customer interactionPhysical store, direct customer interaction
Industry UsageRetail, electronics, apparel, specialty storesRetail, department stores, specialty shops
Primary FocusSelling products, meeting sales targetsAssisting customers, promoting products

Both roles involve working in retail environments with direct customer interaction. In Store Sales typically emphasizes actively selling products and achieving sales goals, while Retail Sales Associates focus on customer service and assisting shoppers. The roles often overlap, but In Store Sales may have a stronger sales target focus.

What does an in store sales representative do?

An in store sales representative assists customers by providing product information, answering questions, and helping them make purchasing decisions. They often handle transactions at the point of sale, maintain product displays, and may use sales tools or POS systems to process transactions efficiently.

What cities in California are hiring for In Store Sales jobs?

Cities in California with the most In Store Sales job openings:

Infographic showing various In Store Sales job openings in California as of August 2026, with employment types broken down into 76% Full Time, 21% Part Time, and 3% Contract. Highlights an 76% Physical, 1% Hybrid, and 23% Remote job distribution.

Store Sales Manager

Milpitas, CA

$72K - $84K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 5 days ago


Job description

The Sales Manager is primarily responsible for managing and driving sales and margin in alignment with the financial plan of the retail store by managing and directing the sales team. 

The Sales Manager must also assist the Store Manager in building and supporting a high performing sales culture, maintaining a strategic view of store talent needs, recruiting and developing sales staff, model Ashley’s Core and Growth Values to create a strong brand perception so the store becomes the destination of choice for home furnishing needs. 

The Sales Manager is a role model for building and maintaining guest relationships that are the foundation of the Company’s retail sales success. This position will work to supervise, train, and develop retail sales associates in the implementation of the Company’s sales approach, perform store operations functions such as managing and directing the opening and closing of the store, and maintain compliance with the Company’s policies and operating procedures to ensure the delivery of an exceptional in-store experience for every guest that results in increased store sales, profitability and guest loyalty. The Sales Manager may be expected to provide full leadership over the store at any point in the absence of the Store Manager. 

Responsibilities:

Leadership and Team Manager: 

  • Recruit, onboard, train, supervise, and develop a team of sales associates, 
  • Cultivate a positive and collaborative work environment that fosters high performance and low turnover. 
  • Conduct performance reviews and provide ongoing coaching and development opportunities. 
  • Strategic Engagement – e.g. Huddles that align every decision in the store with the company Strategy. 

Sales and Revenue Growth: 

  • Lead and direct the daily activities of store sales associates to meet Sales and Profit Goals. 
  • Develop selling system/ standards aligned to company strategy – Create and model a high performing sales culture. 
  • Understand and facilitate promotional offers/ events and prepare the store team to maximize the results of every event. 
  • Conduct daily sales role playing and product education for all sales associates – is an expert in both selling and the product being sold. 
  • Focus on development of critical strategic categories and offers - specifically bedding, product protection and financing. 
  • Sell consistently to every guest and align selling strategy with company standards (e.g. We are not a discount seller) 

Store Operations and Inventory Management: 

  • Use of analytics/ insights to build sales associates selling development plans. 
  • Provide relevant insights on offers, assortment and selling process/ standards, etc. to ensure success is expanded. 
  • Visual presentation (e.g. knowing what “good” looks like and partnering with the visual team to optimize) and consistent maintenance of the store. 
  • Ensure standards are being followed by every associate in every part of the store – including every associate delivering the standard greet. 
  • Assortment optimization (e.g. velocity walks/ optimizing the floor to win in the local market) 
  • Highly visible and present on the floor and engaged with guests and sales associates in order to lead and win business the right way. 
  • Develop P&L to support lever pulling/ strategic/ operational decisions. 
  • Develop other store operational areas (e.g. inventory management, warehouse ops, other ops) 

Customer Service Excellence: 

  • Foster a customer-centric culture throughout the store. 
  • Empower team to resolve customer issues efficiently and with empathy. 
  • Track and analyze customer feedback to identify areas for improvement. 
  • Act as a role model of Ashley’s Core & Growth Values. 
  • Lead customer engagement/ full customer lifecycle management. 
  • Demonstrate the Company’s Core and Growth Values in the performance of all job functions. 

At Ashley, we’re more than a business…we’re family. As the largest manufacturer of home furnishings in the world, we know what it takes to build incredible furniture and future leaders. We’re problem solvers with the grit to persevere during challenging times and innovators who won't coast when times are good. We create solutions, not excuses. And never settle for status quo. It’s the reason we’re always searching for better ways to delivering an exceptional customer experience. That's why Ashley Furniture is #1 in our industry. 

Ready to grow? You’ve come to the right place. Ashley Furniture has a “Growth Mindset”, and once you join our team, you’ll learn from the best in the business. 

Apply today and find your home at Ashley!

Compensation: Individual compensation packages are based on various factors unique to each candidate, including skill set, experience, qualifications, and other job-related factors. Annual Salary: $72,000.00 - $84,000.00 Employees are also eligible to earn monthly, quarterly, and annual incentives based upon store sales; according to historical data, if store sales targets are met, employees can expect to receive between $17,250 and $30,000, depending upon store sales volume. 

Profit sharing is available to eligible employees; this discretionary program is dependent on the profitability of the company. 

Benefits: When you join our family, you are eligible to participate in our comprehensive benefits programs which includes Health, Dental, Vision, Life/Disability, Flexible Spending Accounts, 401(k), Paid Holidays, 80 hours paid vacation and 40 hours of California Paid Sick Leave. Benefits may vary based on position and location, so we encourage you to speak with the recruiting team during the interview process. 

Ashley values its diversity and is proud to be an equal opportunity employer. All employment decisions are made on the basis of an individual’s skills, qualifications, merit, and business need.