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In Cpg Jobs in Delaware (NOW HIRING)

Iff

Bakery Account Manager

Wilmington, DE

IFF is a global leader in flavors, fragrances, food ingredients and health & biosciences. We ... Direct experience with bakery manufacturers or major CPG customers. * Proven success growing ...

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In Cpg information

What are the key skills and qualifications needed to thrive in the CPG (Consumer Packaged Goods) industry?

To succeed in the CPG industry, you need a strong background in marketing, supply chain management, and data analysis, often supported by a relevant degree such as business, marketing, or economics. Familiarity with tools like Nielsen/IRI data analytics, ERP systems, and CRM platforms is typically expected. Strong communication, adaptability, and collaborative problem-solving skills help professionals excel in dynamic, fast-paced environments. These competencies are crucial for driving product growth, responding to market trends, and maintaining competitive advantage in the CPG sector.

What are jobs in CPG?

Jobs in CPG, or Consumer Packaged Goods, refer to roles within companies that manufacture and sell products consumed daily by the average consumer, such as food, beverages, toiletries, and cleaning products. These jobs can span various functions, including marketing, sales, supply chain, product development, and finance. Working in CPG often involves fast-paced environments and opportunities to work with well-known brands. The industry values skills like data analysis, creativity, and strong communication. Career growth is common due to the sector's size and continuous demand.

What is the difference between In Cpg vs Brand Manager?

AspectIn CpgBrand Manager
Required CredentialsBachelor's degree in marketing, business, or related field; often requires experience in CPG industryBachelor's degree; often requires marketing or business background; experience in CPG is common
Work EnvironmentManufacturing facilities, marketing departments, retail settingsMarketing offices, cross-functional teams, retail environments
Employer & Industry UsageConsumer Packaged Goods companies, retail chainsCPG companies, advertising agencies, retail brands
Common Search & ComparisonIn Cpg vs Brand Manager

In Cpg roles focus on product development, manufacturing, and distribution within the consumer goods industry. Brand Managers concentrate on marketing strategies, brand positioning, and consumer engagement. While both roles require marketing knowledge and industry experience, In Cpg roles are more operational, whereas Brand Managers are more strategic and marketing-oriented.

What are some common challenges faced by professionals working in the CPG (Consumer Packaged Goods) industry, and how can they be addressed?

Professionals in the CPG industry often face challenges such as rapidly changing consumer preferences, intense competition, and supply chain complexities. Staying adaptable and data-driven is crucial, as trends can shift quickly and impact product demand or marketing strategies. Effective collaboration with cross-functional teams—such as marketing, sales, and logistics—is vital to respond proactively to market changes and maintain product availability. Building strong analytical skills and leveraging consumer insights can help CPG professionals anticipate shifts and drive innovation, contributing to both personal and organizational growth.
What are popular job titles related to In Cpg jobs in Delaware? For In Cpg jobs in Delaware, the most frequently searched job titles are:
What job categories do people searching In Cpg jobs in Delaware look for? The top searched job categories for In Cpg jobs in Delaware are:
In Cpg jobs near you

Performance Video Editor (Contract)

Instant Hydration Inc

Dover, DE • On-site

Full-time

Posted 5 days ago

Job description

Description:

We’re looking for a Contract Performance Video Editor to support the development and execution of high-performing paid and organic social creative across our marketing channels.

You’ll own the editing, iteration, and optimization of short-form video content and work across Creative Strategy, Growth, and Marketing to deliver high-quality creative that drives engagement, conversion, and business results.

This is a high-ownership, high-impact role for someone who can operate independently, think beyond the brief, and ship high-quality work quickly. You’ll help shape both our creative production function and our broader culture as we grow.

Requirements:What You’ll Do
  • Edit conversion-focused video ads for Meta, Google, and YouTube from Creative Strategist briefs and scripts.
  • Cut whitelisted/creator (influencer) footage into platform-native ads that preserve creator authenticity while hitting performance structure.
  • Produce in-house creative ads from internal and stock assets — including hooks, B-roll, motion text, captions, and sound design.
  • Exceptional attention to detail; able to consistently deliver client-ready work with minimal QA, including accurate spelling, grammar, capitalization, asset selection, timing, clip placement, and adherence to brand standards.
  • Build multiple variants per concept (hook tests, length cuts, aspect ratios) to feed the testing roadmap.
  • Iterate quickly against paid performance data, sharpening hooks, pacing, and retention from scroll-stop and hold-rate signals.
  • Maintain platform-native specs and best practices across feed, Reels/Shorts, and in-stream placements.
  • Hold brand consistency — adhere to the Instant Hydration visual system while optimizing for performance.
  • Manage an organized asset library and version control to keep throughput high.
  • Proactively identify and source existing UGC, creator, product, retail, and brand assets from the creative library to execute briefs and maximize content output.
  • Take ownership of creative problem-solving by repurposing existing content into fresh, high-performing advertisements when new footage is unavailable.
What We’re Looking For
  • 2+ years editing video for paid social / DTC performance marketing (electrolyte, supplement, wellness, or CPG a plus).
  • Expert in Premiere Pro and/or After Effects (CapCut and Final Cut a plus).
  • A reel demonstrating direct-response ad work — not just brand films — ideally including whitelisted creator content.
  • Strong instinct for hooks, pacing, and retention; you understand why the first three seconds decide everything.
  • Fluency in platform-native formats and specs across Meta, YouTube, and Google.
  • Comfortable working from briefs and treating performance data as a creative input, not an afterthought.
  • High output and fast turnaround in a high-trust, iterative environment.
  • Highly self-motivated and resourceful, with the ability to navigate large asset libraries and execute against briefs with minimal oversight.
  • Demonstrated ability to think beyond execution by proactively identifying opportunities for new creative iterations.
  • Strong ownership mentality and bias toward action; able to independently move projects forward in a fast-paced environment.
  • Bonus: motion graphics, sound design, captioning, and UGC editing chops.
Nice to Haves
  • Experience with Premiere, motion design, and advanced video editing techniques.
  • Background in CPG, retail, DTC, ecommerce, food & beverage, or wellness brands.
  • Experience working alongside creative strategists, media buyers, or growth marketing teams.
  • Understanding of creative testing frameworks, paid social best practices, and performance marketing principles.