Hype Jobs in Michigan (NOW HIRING)

Job Summary:
StockX is the world’s leading marketplace for current culture, focusing on sneakers as a foundational category. The Sneakers Category Manager will own the growth strategy for the sneaker category, acting as the in-house expert and external face to the sneaker community, while driving engagement and revenue.
Responsibilities:
• Define and execute the growth strategy for sneakers within the platform
• Own category-level performance across supply, engagement, and revenue
• Establish quarterly goals, leading indicators, and operating rhythms
• Maintain deep, current knowledge of sneaker culture, including:
• Key sellers, creators, collectors, and resellers
• Sub-segments (hype vs. GRs, vintage, performance, regional markets, etc.)
• Drops, releases, brand dynamics, and cultural moments
• Pricing dynamics, liquidity, and resale economics
• Serve as the internal voice of the sneaker community, informing product, marketing, and platform decisions
• Build and own a pipeline of high-impact sneaker sellers, shops, influencers, and creators
• Personally recruit and onboard flagship sellers who set the tone for the platform
• Develop seller strategies that balance credibility, storytelling, and commerce
• Identify and orchestrate sneaker-specific moments, campaigns, and formats that drive engagement and conversion
• Partner with Category Marketing to design culturally authentic activations
• Experiment with new approaches and iterate quickly based on performance and feedback
• Work closely with Account & Partnerships Managers to scale seller acquisition and support
• Collaborate with Product and Engineering to shape features and tools that matter to sneaker sellers and buyers
• Provide clear, actionable insights from the market to influence roadmap prioritization
• Document learnings, frameworks, and best practices that can be reused across future categories
• Help define what 'great' looks like for category ownership at StockX
• Support hiring and onboarding as the sneaker category team grows
Qualifications:
Required:
• Deeply embedded in sneaker culture — you know the people, platforms, trends, and economics, and you’re already plugged into the ecosystem
• 5+ years of experience in category management, partnerships, marketplace growth, brand, or operator roles in sneakers, streetwear, or adjacent ecosystems
• Comfortable owning outcomes, not just strategy — you execute, iterate, and adapt
• Strong relationship builder with credibility among sellers, creators, and community members
• Data-literate and commercially minded — you understand pricing, margins, liquidity, and incentives
• Entrepreneurial, scrappy, and energized by building something from the ground up
Preferred:
• Existing network of sneaker resellers, store owners, creators, or influencers
• Experience buying and selling sneakers or operating within resale marketplaces
• Familiarity with content-driven commerce, creator platforms, or enthusiast communities
• Experience working cross-functionally with product and engineering teams
Company:
StockX is an online marketplace to buy and sell limited edition and high demand sneakers. Founded in 2015, the company is headquartered in Detroit, USA, with a team of 1001-5000 employees. The company is currently Late Stage.