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Hybrid Content Creator Jobs in Racine, WI (NOW HIRING)

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Hybrid Content Creator information

See Racine, WI salary details

$27.7K

$109.3K

$121K

How much do hybrid content creator jobs pay per year?

As of Jun 25, 2026, the average yearly pay for hybrid content creator in Racine, WI is $109,348.00, according to ZipRecruiter salary data. Most workers in this role earn between $115,300.00 and $120,000.00 per year, depending on experience, location, and employer.

What is a Hybrid Content Creator?

A Hybrid Content Creator is a professional who produces a variety of content types across multiple platforms, often blending skills from writing, video production, graphic design, and social media management. They are responsible for creating engaging and cohesive content that aligns with a brand's voice and goals, adapting to different formats such as blogs, videos, podcasts, and social media posts. Hybrid Content Creators are valued for their versatility and ability to navigate the ever-changing digital landscape, often working collaboratively with marketing and creative teams. Their role requires strong storytelling skills, technical proficiency, and a keen understanding of audience engagement.

How does a Hybrid Content Creator typically collaborate with other teams, such as marketing or design, in a hybrid work environment?

As a Hybrid Content Creator, collaboration with other teams is often a key part of the role, especially in a hybrid work environment where some team members may be remote and others on-site. You’ll frequently coordinate with marketing to align content with campaign goals and with design teams to ensure visual and written elements are cohesive. This usually involves regular virtual meetings, shared project management tools, and clear communication to keep everyone on the same page. Being proactive and adaptable in your communication style is important to maintain workflow efficiency and produce high-quality, integrated content.

What is the difference between Hybrid Content Creator vs Content Writer?

AspectHybrid Content CreatorContent Writer
CredentialsTypically requires multimedia skills, basic graphic/video editing, and content strategy knowledgeUsually requires a degree in journalism, communications, or related fields; strong writing skills
Work EnvironmentOften works across multiple platforms, including social media, blogs, videos, and podcastsPrimarily focused on written content for websites, articles, and blogs
Employer & Industry UsageUsed in digital marketing, media, and content agenciesCommon in publishing, marketing, and corporate communications
Search & Comparison IntentOften compared for versatility and multimedia skillsCompared for specialized writing expertise

The Hybrid Content Creator combines multimedia skills with content creation, working across various formats and platforms. In contrast, a Content Writer primarily focuses on producing written content. Both roles are essential in digital marketing and media, but the Hybrid Content Creator offers a broader skill set suitable for diverse content strategies.

What are the key skills and qualifications needed to thrive as a Hybrid Content Creator, and why are they important?

To thrive as a Hybrid Content Creator, you need expertise in multimedia content production, strong writing skills, and a solid understanding of digital marketing, often supported by a relevant degree or portfolio. Familiarity with tools like Adobe Creative Suite, social media management platforms, and basic SEO techniques is typically required. Creativity, adaptability, and effective communication are crucial soft skills for generating engaging content across various platforms. These skills enable content creators to craft compelling messages that resonate with diverse audiences and drive brand engagement in a dynamic digital landscape.
What job categories do people searching Hybrid Content Creator jobs in Racine, WI look for? The top searched job categories for Hybrid Content Creator jobs in Racine, WI are:
What cities near Racine, WI are hiring for Hybrid Content Creator jobs? Cities near Racine, WI with the most Hybrid Content Creator job openings:
Hybrid Content Creator jobs near you
Sr. Manager, Influencer and Social

Sr. Manager, Influencer and Social

Weiman Products LLC

Gurnee, IL • On-site

$120K - $140K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 4 days ago

Job description

Senior Manager, Influencer and Social

Hybrid – Gurnee, IL

Who We Are:

PurposeBuilt Brands, rooted in a legacy dating back to Weiman, stands as a pioneer in crafting top-tier products for specialty surfaces. Our beloved brands, including Weiman, Goo Gone, Green Gobbler, Biokleen, Gonzo, Magic, Wright’s, Stone Care International, Urnex, Five Star, 30Seconds, Mighty Mint, Harris, and Micro-Scientific, are preferred choices among consumers and seasoned professionals alike.

At PBB, we seek to hire employees who bring a level of engagement, drive, and performance that pushes business forward. We work together and are motivated by positive results, while continuously thriving in a scrappy environment. We believe our greatest assets are the talented and passionate employees who are motivated by our purposeful work. Our company may be 60 years old, but the real growth is just getting started.

The Role:

We are seeking a highly motivated Sr. Manager, Influencer and Social to join the HomeShine Studios team within PurposeBuilt Brands. HomeShine Studios is PBB’s internal creative agency that creates breakthrough communication for PBB’s portfolio of consumer and commercial brands.

This role represents an opportunity to establish a vision for social and influencer across our portfolio of brands, defining the team, systems, and strategy to meet business objectives. You will work closely with our brand, media, creative, production and project management teams - building relationships cross-functionally to deliver with impact.


What You Will Do:.

  • Influencer & Social Strategy: Develop and execute comprehensive influencer/creator & social media strategies, with established KPIs and accountability for success.
  • Influencer Selection & Contracting: Oversee influencer/creator vetting, negotiation, and contracting.
  • Content Creation: Oversee the creation of high-quality, engaging social content that resonates with our target audience and aligns with brand guidelines.
  • Campaign Management: Plan and execute integrated marketing campaigns that leverage social media, content marketing, influencer partnerships, and paid advertising to drive brand awareness and product sales.
  • Community Management: Support Community Manager role in monitoring social media channels, engaging with followers, responding to comments and messages in a timely and professional manner, and managing online reputation.
  • Analytics and Reporting: Use data-driven insights to track key performance metrics, evaluate campaign effectiveness, and make data-driven decisions to optimize strategies for maximum impact.
  • Team Leadership: Lead and mentor a team, providing guidance, feedback, and support to foster their professional growth and ensure successful execution across channels.
  • Identify and implement AI and platform tools that streamline social and influencer workflows, improve creative and performance insights, and enable scalable execution.


What You Will Bring:

  • 6+ years leading influencer marketing (primary), organic social, paid social, and content marketing, preferably in the CPG industry.
  • Proven experience developing and delivering end-to-end influencer/creator programs, from strategic foundation to execution, spanning nano through macro influencer partnerships.
  • Strong creative judgement with a performance mindset, translating insights, trends, and data to impact platform-native storytelling through testing, experimentation, and continuous optimization.
  • Proven senior-level ownership and execution, able to drive work end to end with sound judgment, minimal oversight, and a balance of strategic thinking and hands-on delivery.
  • Strong people and cross-functional leadership experience, including setting goals, coaching performance, and building trust across functions.
  • Deep understanding of all major social platforms, content creation tools, social media management platforms, and analytics tools.
  • Excellent written and verbal communication skills, with the ability to inform compelling content, strategic narratives and
  • Experience managing budgets and external partners (agencies, creators, vendors) with clear briefs, feedback, accountability, and thoughtful stewardship.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
  • Proven experience with prompt-based interaction and commonly used AI tools, especially for tasks like ideation and research.
  • Bachelor's degree in marketing, communications, or related field; advanced degree or certifications are a plus.

Compensation Range:

$120,000-$140,000

Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target salaries for the position across all US locations. Within the range, individual pay is determined by job related skills, experience, location, and relevant education or training. Your recruiter can share more about the specifics for each salary range.


Benefits:

PBB offers a wide range of benefits because we understand no two employees are the same. We want our employees to feel empowered to set their day up for success, whether that's in the office or remote.

What We Offer:

Flexible work options (fully remote, hybrid, onsite)

Generous paid time off

Competitive salaries and bonus incentives

401K company match

Competitive medical, dental, & vision insurance

Pet insurance

Annual fitness stipend

Unmatched employee discount on all products

Summer Hours

LinkedIn learning membership