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Hourly Market Research Coder Jobs in Michigan (NOW HIRING)

General Motors

GMI Customer Research Sr. Analyst

Warren, MI · On-site

$109K - $109K/yr

The Senior Market Research Analyst role is expected to operate independently, proactively ... coding, transcript summarization, literature review, insight mining, concept evaluation, or ...

CVS Health

MI · On-site

$43K - $93K/yr

Research and accurately apply state or CMS guidelines related to the audit with minimal support ... hourly rate or base annual full-time salary for all positions in the job grade within which this ...

Sony

$50/hr

You are expected to be self-motivated and to implement innovative ideas using your research, coding ... The individual will be paid hourly and eligible for overtime . LI-AS1 All qualified applicants will ...

Sony

$50/hr

You are expected to be self-motivated and to implement innovative ideas using your research, coding ... The individual will be paid hourly and eligible for overtime . LI-AS1 All qualified applicants will ...

Sony

$50/hr

You are expected to be self-motivated and to implement innovative ideas using your research, coding ... The individual will be paid hourly and eligible for overtime . LI-AS1 All qualified applicants will ...

Sony

$50/hr

You are expected to be self-motivated and to implement innovative ideas using your research, coding ... The individual will be paid hourly and eligible for overtime . LI-AS1 All qualified applicants will ...

Sony

$50/hr

You are expected to be self-motivated and to implement innovative ideas using your research, coding ... The individual will be paid hourly and eligible for overtime . LI-AS1 All qualified applicants will ...

Sony

$50/hr

You are expected to be self-motivated and to implement innovative ideas using your research, coding ... The individual will be paid hourly and eligible for overtime . LI-AS1 All qualified applicants will ...

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Hourly Market Research Coder information

What is an hourly market research coder?

Hourly Market Research Coders are professionals who review and categorize open-ended survey responses, interviews, or other qualitative market research data according to specific coding frameworks. They work on an hourly basis, often as contractors or part-time employees, to help research teams organize and analyze large amounts of textual data. Their work enables companies to identify trends, themes, and actionable insights from customer feedback or research studies. Attention to detail and a solid understanding of research objectives are crucial for this role.

What are the key skills and qualifications needed to thrive as an hourly market research coder?

To thrive as an Hourly Market Research Coder, you need keen analytical abilities, attention to detail, and familiarity with data coding principles, usually acquired through relevant coursework or on-the-job experience. Experience with data entry software, spreadsheets like Excel, and coding platforms such as Ascribe or Verbatim is often required. Strong organizational skills, time management, and effective communication help you manage large datasets and clarify ambiguous responses. These competencies ensure accurate, consistent data coding, which is vital for delivering reliable market research insights.

What are some common challenges faced by hourly market research coders, and how can they be addressed?

Hourly Market Research Coders often encounter challenges such as interpreting ambiguous or incomplete survey responses and maintaining consistency in coding large volumes of open-ended data. To address these, it's important to closely follow the established coding guidelines and seek clarification from supervisors or team leads when in doubt. Regular communication with other coders and participation in calibration sessions can also help ensure accuracy and consistency across the team, making the coding process more efficient and reliable.

What is the difference between Hourly Market Research Coder vs Data Analyst?

AspectHourly Market Research CoderData Analyst
CredentialsTypically requires a high school diploma or equivalent; some roles may prefer certifications in research or data codingUsually requires a bachelor's degree in statistics, data science, or related fields
Work EnvironmentPrimarily office-based, working with survey data and coding toolsOffice or remote, analyzing large datasets and creating reports
Industry UsageCommon in market research firms, healthcare, and social researchUsed across various industries including finance, marketing, and healthcare

The main difference is that Hourly Market Research Coders focus on coding survey responses and categorizing data, while Data Analysts interpret and analyze data to generate insights. Coders typically work on specific research projects, whereas Analysts handle broader data analysis tasks across multiple projects.

What are popular job titles related to Hourly Market Research Coder jobs in Michigan?

For Hourly Market Research Coder jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Hourly Market Research Coder jobs in Michigan look for?

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Cities in Michigan with the most Hourly Market Research Coder job openings:

Hourly Market Research Coder jobs near you

GMI Customer Research Sr. Analyst

General Motors

Warren, MI • On-site

$109K - $109K/yr

Full-time

Re-posted 6 days ago

General Motors rating

8.2

Company rating: 8.2 out of 10

General Motors

Based on 306 frontline employees who took The Breakroom Quiz

7.4

Company rating compared to similar companies: 7.4 out of 10

Automakers average

Based on 6,282 frontline employees who took The Breakroom Quiz

Job description

Job Description
Work Arrangement
This role is categorized as hybrid. This means the successful candidate is expected to report to Warren, MI three times per week, at minimum.
The Role
The Senior Market Research Analyst for GM International plays a critical role in leading customer research and insight generation across International markets, including South America, South Korea, the Middle East, Mexico, and Canada. This position is accountable for delivery of research and insights, from study design through analysis and recommendation development.
The role is expected to operate with minimal oversight, navigate complex and ambiguous business questions. Beyond reporting findings, the analyst translates data, market research, trends, and market signals into clear, data-backed recommendations that drive alignment and influence decisions related to product development, positioning, communication, technologies, and local market strategy.
What You'll Do
  • The Senior Market Research Analyst role is expected to operate independently, proactively understand risks, and propose actions.
  • Lead delivery of primary and secondary research projects for GM International, including understanding research objectives, methodology selection, fieldwork oversight, analysis, synthesis and recommendations.
  • Independently design and execute complex quantitative and qualitative research using the appropriate methodologies, tools, and suppliers.
  • Develop research instruments, including questionnaires, discussion guides, and analysis frameworks, across a wide range of global and local business topics.
  • Manage multiple complex, multi-stakeholder projects simultaneously, proactively identifying risks, adjusting approach as needed, and ensuring high-quality delivery on time.
  • Analyze and integrate primary research, internal business data, external market data, and secondary sources to uncover strategic insights and business implications.
  • Translate findings into clear, actionable, data-backed recommendations that drive alignment and influence decisions across product, marketing, digital, and business teams.
  • Create compelling narratives and executive-ready presentations that simplify complex issues, strengthen understanding, and guide actions and decisions.
  • Partner effectively with cross-functional and cross-regional stakeholders to clarify objectives, challenge assumptions, and align on decisions and next steps.
  • Maintain strong relationships with research suppliers and oversee project execution, logistics, quality, and deliverables.
  • Contribute to continuous improvement by identifying opportunities to improve research methods, tools, and workflows, including the use of AI-enabled approaches where appropriate.

Required Qualifications
  • Bachelor's degree in Market Research, Analytics, Behavioral Science, Marketing, Psychology, Statistics, or a related field.
  • 5+ years of experience in consumer research, insights, analytics, strategic planning, or marketing.
  • Demonstrated ability to independently lead research and insight projects with minimal oversight.
  • Strong quantitative and qualitative research design capabilities, including survey design, interview and discussion guide development, sampling approaches, and methodology selection.
  • Experience with advanced analytical techniques such as regression, factor and cluster analysis, MaxDiff, conjoint, and pricing methods as relevant to the business need.
  • Ability to work through complex, ambiguous, and novel business problems and convert them into structured, data-driven solutions.
  • Proven ability to influence stakeholders and drive alignment through clear, evidence-based recommendations, not just present findings.
  • Strong project management skills, including the ability to manage multiple deliverables, anticipate risks, remove blockers, and maintain momentum across stakeholders.
  • Excellent communication and storytelling skills, with the ability to tailor messages to technical, business, and leadership audiences.
  • Proficiency in Word, PowerPoint, and Excel.
  • Ability to combine survey data with behavioral, digital, CRM, social, or secondary data sources to generate richer insights.
  • Experience using AI-enabled platforms or large language model tools to support research design, open-end coding, transcript summarization, literature review, insight mining, concept evaluation, or synthesis of large information sets.
  • Ability to apply AI responsibly by validating outputs, checking for bias or hallucination, protecting confidential data, and using human judgment to ensure research quality.
  • Comfort experimenting with emerging AI research workflows that improve speed, consistency, and actionability without compromising methodological rigor.

Preferred Qualifications
  • Master's degree in Marketing Research, Analytics, Behavioral Sciences, Statistics, or a related field.
  • Advanced expertise in quantitative and qualitative methodologies such as conjoint, MaxDiff, segmentation, ethnography, pricing, and advanced text analytics.
  • Experience using AI or advanced analytics to improve research efficiency, insight generation, and business impact.
  • Familiarity with global automotive market dynamics, consumer behavior, and competitive intelligence.
  • Experience coaching peers, sharing best practices, or helping elevate research quality across a broader team.
  • Strong analytical skills, including experience working with raw data, cross-tabs, segmentation, trend analysis, and synthesizing multiple sources into clear business implications.
  • Proficiency in research and analytics tools such as SPSS, Q, R, or equivalent software used to analyze, visualize, and communicate findings.

If you're passionate about consumer research in the automotive industry, apply now and help shape the future of our International Operations!
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Benefits Overview
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, emailus or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

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About General Motors

Sourced by ZipRecruiter

General Motors is a company with global scale and capabilities, headquartered in Detroit, Michigan, with employees around the world. The company employs over 165,000 people, serves six continents, operates across 22 time zones, and has a diverse workforce speaking 75 languages1. GM’s vision is to drive the world forward by pioneering innovations that move and connect people to what matters. The company is working towards an all-electric future with its new Ultium Platform and is pushing transportation options beyond our wildest imaginations with autonomous vehicles. GM is also committed to becoming the most inclusive company in the world.

Industry

Transportation equipment manufacturing

Company size

10,000+ Employees

Headquarters location

Detroit, MI, US

Year founded

1908

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