Hourly Authentic Brands Group Jobs (NOW HIRING)

The Director, Talent Marketing (Sports & Athletes) will lead the development and execution of athlete-driven marketing strategies across Authentic Brands Group's global portfolio. As part of the centralized Talent & Influencer Marketing function, this role will be responsible for leveraging athletes and sports talent as a core marketing channel to drive cultural relevance, brand storytelling, and measurable business growth.

This individual will translate brand and product priorities into impactful marketing campaigns powered by athlete talent-overseeing creative, content, and distribution strategies across paid, owned, and earned channels. The Director will serve as a key cross-functional marketing leader, partnering closely with brand marketing, PR, social, and regional teams to bring campaigns to life at scale. The role reports into the VP of Talent & Influencer Marketing.

What you'll be working on 

Marketing Strategy & Campaign Development

• Lead athlete-driven marketing strategies across ABG's portfolio, aligning talent to seasonal campaigns, product launches, and key cultural moments
• Translate brand objectives into integrated marketing plans powered by athlete talent
• Develop campaign frameworks that drive full-funnel impact-from awareness to conversion

Content & Creative Leadership

• Oversee the development of athlete-led content across campaigns, including shoots, social content, and brand storytelling
• Partner with creative and brand teams to shape narratives that resonate culturally and elevate brand positioning
• Ensure all talent content is optimized for performance across platforms (social, digital, retail, ecomm)

Campaign Execution & Channel Integration

• Lead execution of athlete marketing campaigns across paid, owned, and earned channels
• Partner with paid media, social, and PR teams to maximize reach, engagement, and conversion
• Ensure seamless integration of athlete talent into broader marketing ecosystems (retail moments, events, brand activations)

Talent Strategy

• Identify and recommend athletes who align with brand positioning, audience targets, and campaign objectives
• Build a strategic roster of athletes to support ongoing marketing needs (ambassadors, campaign talent, cultural moments)
• Partner with internal teams to ensure talent is leveraged effectively across all marketing touchpoints

Cross-Functional & Global Collaboration

• Collaborate with global and regional marketing teams (EMEA, LATAM, APAC) to scale campaigns and localize athlete-driven content
• Act as a central connector across brand, PR, social, and events teams to ensure cohesive campaign execution
• Align talent marketing efforts with broader business and retail priorities

Performance & Optimization

• Define and track campaign success metrics, including engagement, impressions, traffic, and sales impact
• Analyze performance and optimize talent-driven marketing strategies based on data and insights
• Develop executive-level recaps highlighting marketing impact and ROI

Leadership & Team Development

• Mentor and manage junior team members, fostering a marketing-first mindset
• Establish best practices for athlete-driven marketing across the organization
• Drive operational excellence across campaign planning, execution, and reporting

• 7-10+ years of experience in marketing, talent marketing, sports marketing, or influencer marketing
• Proven experience developing and executing integrated marketing campaigns
• Strong understanding of how talent (athletes/celebrities/influencers) drives brand marketing and consumer engagement
• Experience working across content, social, PR, and paid media channels
• Strong analytical mindset with the ability to tie marketing efforts to business outcomes
• Experience leading cross-functional initiatives and influencing senior stakeholders
• Excellent communication, leadership, and presentation skills
• Passion for sports, culture, and modern marketing

Primary Location Salary Range: $125,000 - $140,000