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Hotel Marketing Jobs (NOW HIRING)

Marriott

Director of Marketing

Detroit, MI · On-site

Develops and oversees the execution of marketing strategy that aligns with hotel goals and positioning to achieve topline revenue and RevPar/share-of-wallet goals. Oversees management of all internal ...

Marriott

Director of Marketing

San Diego, CA · On-site

Develops and oversees the execution of marketing strategy that aligns with hotel goals and positioning to achieve topline revenue and RevPar/share-of-wallet goals. Oversees management of all internal ...

Marriott

Director of Marketing

Detroit, MI · On-site

Develops and oversees the execution of marketing strategy that aligns with hotel goals and positioning to achieve topline revenue and RevPar/share-of-wallet goals. Oversees management of all internal ...

Marriott International

Director of Marketing

Detroit, MI · On-site

$108K - $148K/yr

Develops and oversees the execution of marketing strategy that aligns with hotel goals and positioning to achieve topline revenue and RevPar/share-of-wallet goals. Oversees management of all internal ...

Marriott

Director of Marketing

Longboat Key, FL · On-site

Develops and oversees the execution of marketing strategy that aligns with hotel goals and positioning to achieve topline revenue and RevPar/share-of-wallet goals. Oversees management of all internal ...

Marriott

Director of Marketing

San Diego, CA · On-site

Develops and oversees the execution of marketing strategy that aligns with hotel goals and positioning to achieve topline revenue and RevPar/share-of-wallet goals. Oversees management of all internal ...

Marriott International

Director of Marketing

San Diego, CA · On-site

$120K - $160K/yr

Develops and oversees the execution of marketing strategy that aligns with hotel goals and positioning to achieve topline revenue and RevPar/share-of-wallet goals. Oversees management of all internal ...

Marriott

Director of Marketing

Longboat Key, FL · On-site

Develops and oversees the execution of marketing strategy that aligns with hotel goals and positioning to achieve topline revenue and RevPar/share-of-wallet goals. Oversees management of all internal ...

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Hotel Marketing information

See salary details

$25K

$48K

$68K

How much do hotel marketing jobs pay per year?

As of Jul 27, 2026, the average yearly pay for hotel marketing in the United States is $48,042.00, according to ZipRecruiter salary data. Most workers in this role earn between $34,000.00 and $55,000.00 per year, depending on experience, location, and employer.

Which is the highest paid job in marketing?

In marketing, executive roles such as Chief Marketing Officer (CMO) or Vice President of Marketing tend to be the highest paid, often earning six-figure salaries or more depending on the company size and industry. These positions require extensive experience, strategic skills, and leadership capabilities, and they often oversee large teams and budgets.

What is the role of a marketer in a hotel?

A hotel marketer is responsible for promoting the hotel to attract guests through advertising, social media, and other marketing strategies. They analyze market trends, develop campaigns, and manage branding to increase bookings and revenue, often using tools like digital marketing platforms and data analytics.

What are the highest paying jobs in hotels?

In hotel marketing, senior roles such as Director of Marketing or Vice President of Marketing typically have the highest salaries, often exceeding six figures. These positions require extensive experience, strategic skills, and often involve overseeing branding, advertising, and digital marketing efforts across the hotel chain or property.

What does hotel marketing do?

Hotel marketing involves creating strategies to promote a hotel’s services and attract guests. It includes activities such as advertising, social media management, branding, and market research, often using tools like digital marketing platforms and analytics to optimize campaigns and increase bookings.

What are some common challenges faced by professionals in hotel marketing, and how can these be addressed?

Hotel marketing professionals often face the challenge of standing out in a highly competitive hospitality market, especially when targeting both leisure and business travelers. Fluctuating occupancy rates, seasonal demand, and rapidly changing digital marketing trends require adaptability and continuous learning. Addressing these challenges involves staying updated on industry best practices, leveraging data analytics for targeted campaigns, and fostering strong collaboration with sales, revenue management, and front desk teams to ensure cohesive messaging and guest experience. Building relationships with online travel agencies and maintaining a robust presence across digital channels are also critical to success.

What is hotel marketing?

Hotel marketing refers to the strategies and techniques hotels use to promote their services, attract guests, and grow their business. This can include digital marketing, social media, partnerships, loyalty programs, and advertising campaigns designed to increase bookings and brand awareness. Effective hotel marketing involves understanding target audiences, analyzing market trends, and leveraging both online and offline channels to reach potential guests. Hotel marketers often collaborate with sales teams, event planners, and hospitality management to ensure a cohesive approach. Their main goal is to maximize occupancy rates and revenue while building a positive reputation for the hotel.

What are the key skills and qualifications needed to thrive as a Hotel Marketing professional, and why are they important?

To thrive as a Hotel Marketing professional, you need a solid background in marketing strategy, hospitality industry knowledge, and often a degree in marketing, business, or hospitality management. Familiarity with digital marketing tools, social media platforms, content management systems, and customer relationship management (CRM) software is typically required. Strong communication, creativity, and analytical thinking are essential soft skills for engaging audiences and driving bookings. These skills are crucial to effectively promote the hotel brand, maximize occupancy, and adapt to evolving market trends.

What is the difference between Hotel Marketing vs Hotel Sales?

AspectHotel MarketingHotel Sales
Primary FocusPromoting the hotel brand, advertising campaigns, digital marketingGenerating direct bookings, client relationships, closing deals
Skills & CredentialsMarketing strategies, digital tools, brandingSales techniques, negotiation, customer service
Work EnvironmentMarketing departments, creative teams, digital platformsDirect client interactions, sales meetings, travel
Industry UsageUsed across hotel chains, independent hotels, online travel agencies

Hotel Marketing focuses on building the hotel's brand and attracting guests through advertising and digital campaigns, while Hotel Sales concentrates on closing deals and maintaining client relationships to secure bookings. Both roles are essential in the hospitality industry but serve different functions within the hotel's overall revenue strategy.

More about Hotel Marketing jobs
What cities are hiring for Hotel Marketing jobs? Cities with the most Hotel Marketing job openings:
What are the most commonly searched types of Hotel Marketing jobs? The most popular types of Hotel Marketing jobs are:
What states have the most Hotel Marketing jobs? States with the most job openings for Hotel Marketing jobs include:
Hotel Marketing jobs near you
Infographic showing various Hotel Marketing job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 66% Full Time, 28% Part Time, 1% Temporary, and 4% Contract. Highlights an 99% Physical, and 1% Remote job distribution, with an average salary of $48,042 per year, or $23.1 per hour.

Hotel Marketing Director

Hospitality Spotlight

Huntington Beach, CA • On-site

Full-time

Posted 9 days ago

Job description


Hospitality Spotlight is looking for a Hotel Marketing Director for a client in Southern California.
The Work:
  • Create and lead marketing strategy for a luxury brand hotel with multiple F&B outlets
  • Traditional and non-traditional marketing techniques
  • Manage reputation platforms, digital marketing strategy, PR, Community outreach +
  • Manage, hire, train, lead and delegate marketing staff and vendors
  • Special events creation
  • Website and social media management
  • Other duties as requested

What you've already done (requirements):
  • 5+ years of experience as a Marketing Director with a full service independent luxury and/or upper scale independent hotel
  • Online and traditional marketing
  • PR and Community marketing
  • Event planning is a plus
  • Content management and web analytics
  • Oral communicator at all levels internally and externally
  • Ability in written communications
  • Team player with the ability to multi-task
  • Excellence in business ethics and integrity
  • Bachelor's degree, preferred

Compensation:
  • Yearly salary base range of 100k - 130k plus bonus.

Location:
  • Office located on property in Orange County. Potential for hybrid.

Submit your resume if you meet the qualifications and are excited about joining an already successful and growing team.
We look forward to connecting and shining our spotlight on you!
- Hospitality Spotlight Team

Apply