Honda Program Manager Jobs in Ontario (NOW HIRING)

The incumbent serves as a key liaison between Honda's Powersports, Power Equipment & Marine (PS&P) business and the dealer network, providing strategic sales leadership, business consulting, and operational support to drive retail sales performance, strengthen brand representation, enhance customer satisfaction, and foster long-term owner loyalty. This role works closely with the Zone Sales Manager and dealer partners to achieve sales, market share, and program objectives; execute district and regional business strategies; monitor performance against established targets; and implement action plans that support Honda's overall business goals and growth initiatives.

RESPONSIBILITIES:

• Provide strategic sales and business management support to the dealer network by:

  • Achieving Motorcycle, ATV, SXS, Power Equipment, and Marine retail sales objectives within the assigned territory.

  • Maintaining an effective balance of in-person dealer visits and virtual engagements to build strong dealer relationships.

  • Reviewing monthly and annual sales performance, inventory levels, and key business metrics to identify opportunities and risks.

  • Assessing dealer performance and developing targeted action plans to address areas requiring improvement.

  • Coaching and supporting dealers to improve results, while monitoring progress against agreed-upon action plans.

  • Assisting with the preparation and distribution of monthly sales reports and performance updates.

• Conduct effective dealer visits by:

  • Documenting dealer interactions through detailed contact reports and maintaining accurate visit records / travel logs.

  • Delivering professional dealer presentations and strategic business reviews.

  • Developing territory analyses and providing regular market, sales, and performance updates to Zone Sales Manager.

• Identify, recruit, and develop new dealer opportunities within assigned Primary Market Areas (PMAs), while supporting existing dealers in maximizing market potential and maintaining Honda's latest facility and brand standards.

• Increase dealer participation in Honda business initiatives, including Honda Plus Extended Warranty programs, Parts Booking programs, and Honda Certified Salesperson Training.

• Perform a variety of administrative and planning functions, including:

• Developing sales forecasts, allocation plans, and business strategies for both dealers and Zone / National Office.

• Reviewing and coordinating dealer submissions, including financial statements, co-op funding requests, and other required documentation.

QUALIFICATIONS:

• University degree or college diploma in Business, Marketing, or a related field preferred; equivalent combination of education and relevant experience will be considered.

• Several years of experience within powersports, automotive, marine, or related industries, with a background in sales, dealer development, account management, or business operations.

• Previous wholesale or field sales experience is considered an asset.

• Strong knowledge of Motorcycle, ATV, SXS, Power Equipment, and Marine retail and wholesale operations.

• Excellent verbal, written, and presentation communication skills.

• Strong interpersonal, organizational, administrative, and problem-solving abilities.

• Working knowledge of business management principles, including financial and accounting fundamentals.

• Proficient in Microsoft Office applications, including Word, Excel, PowerPoint, Outlook, and Microsoft Teams.

• Ability to deliver effective presentations and communicate professionally with internal and external stakeholders.

• Capable of working independently in a fast-paced environment with changing priorities and deadlines.

• Demonstrated initiative, integrity, professionalism, and attention to detail.

• Strong analytical skills with the ability to assess business performance and develop actionable recommendations.

• Results-oriented with a proven ability to achieve objectives and drive continuous improvement.

• Willingness to work flexible hours as required, including occasional evenings and weekends to support dealer events, trade shows, and corporate initiatives.

• Ability to travel within the assigned territory.

HIRING PRACTICES

This posting is to fill a current vacancy for this position but may also be used to form a list of eligible applicants for future vacancies for this position.

The salary range for this job is $94,750.00 - $118,438.00 CAD Annual. Individual salaries within this range are determined through a wide variety of factors including but not limited to education, experience, knowledge, and skillset.

Honda Canada Inc. is committed to providing accommodation in its recruitment processes to applicants with disabilities, upon request. The accommodation will take into account the applicant's accessibility needs.

If you require accommodation at any time during the recruitment process, please email Human Resources ataccessibility@honda.caor call (905) 888-4331.