Higher Ed Email Marketing Manager Jobs (NOW HIRING)

Job Summary The Email Marketing Manager reports to the Vice President of Brand Marketing & Fan Engagement and is responsible for designing, executing, and optimizing UFC’s global email marketing strategy to drive fan engagement, revenue generation, and audience retention.

• Design, manage, and optimize a comprehensive global email marketing strategy, including newsletters, lifecycle campaigns, and revenue-driving initiatives.
• Own and direct the execution of all email marketing campaigns, exercising judgment in campaign structure, messaging, segmentation, scheduling, and deployment.
• Develop and implement advanced audience segmentation and targeting strategies to improve engagement, conversion, and retention across diverse fan cohorts.
• Analyze campaign performance and translate data into actionable insights, continuously refining strategy through A/B testing, experimentation, and performance optimization.
• Oversee the global email marketing calendar, ensuring strategic alignment with company-wide initiatives, key events, and revenue priorities.
• Lead cross‑functional collaboration with Consumer Products, Partnerships, UFC FIGHT PASS, Creative, and Corporate Communications to design and execute integrated campaigns.
• Establish and enhance scalable processes and workflows to improve operational efficiency, campaign execution, and reporting accuracy.
• Direct the development of reporting frameworks, dashboards, and KPIs, providing leadership with clear visibility into campaign effectiveness and business impact.
• Partner with Data and CRM teams to manage audience data integrity, segmentation logic, and database growth strategies.
• Oversee compliance and governance of email marketing practices, ensuring adherence to applicable regulations (CAN‑SPAM, GDPR, CCPA) and internal standards.
• Evaluate and optimize marketing technology platforms (e.g., Zeta, Marigold, Flowcode), recommending enhancements and ensuring effective system utilization.
• Execute additional strategic projects and initiatives, proactively identifying opportunities to improve performance and expand marketing capabilities.

• Bachelor’s degree in marketing, business, or a related field, or equivalent professional experience.
• Minimum of 5+ years of experience in email marketing, digital marketing, or CRM strategy.
• Demonstrated ability to develop and lead strategic marketing initiatives, balancing long‑term planning with real‑time execution.
• Proven experience managing multiple complex projects simultaneously, with strong prioritization and decision‑making skills.
• Advanced analytical capabilities, including the ability to interpret data, exercise sound judgment, and drive performance‑based decisions.
• Experience collaborating cross‑functionally and influencing stakeholders across multiple business units.
• Strong understanding of email marketing platforms and CRM systems, with the ability to adapt to and optimize new technologies.
• Excellent written and verbal communication skills, with the ability to guide messaging strategy and campaign direction.
• High level of attention to detail, organization, and accountability in a fast‑paced environment.
• Demonstrated ability to handle sensitive customer and business data with discretion and professionalism.

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