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Head Of Programmatic Jobs in Rochester, NY (NOW HIRING)

Head Of Programmatic information

See Rochester, NY salary details

$21.7K

$95.4K

$218.2K

How much do head of programmatic jobs pay per year?

As of Jun 10, 2026, the average yearly pay for head of programmatic in Rochester, NY is $95,366.00, according to ZipRecruiter salary data. Most workers in this role earn between $49,400.00 and $123,900.00 per year, depending on experience, location, and employer.

What is the difference between Head Of Programmatic vs Programmatic Manager?

AspectHead Of ProgrammaticProgrammatic Manager
ResponsibilitiesOversees entire programmatic advertising strategy, manages teams, and aligns with business goalsExecutes campaign strategies, manages day-to-day campaign operations, and optimizes performance
Required SkillsStrategic planning, leadership, advanced data analysis, industry knowledgeCampaign management, data analysis, platform proficiency
ExperienceSenior-level experience in digital advertising, leadership rolesMid-level experience in programmatic advertising, campaign management

The Head Of Programmatic typically holds a strategic leadership role, overseeing teams and aligning campaigns with broader business objectives. In contrast, the Programmatic Manager focuses on executing and optimizing campaigns daily. Both roles require strong analytical skills, but the Head Of Programmatic emphasizes strategic planning and team management, while the Programmatic Manager concentrates on operational execution.

What are some common challenges the Head of Programmatic faces when aligning programmatic strategy with broader marketing objectives?

A key challenge for the Head of Programmatic is ensuring that data-driven programmatic campaigns are fully integrated with the overall marketing strategy. This often involves coordinating with creative, analytics, and media planning teams to align messaging, audience targeting, and performance metrics. Additionally, staying ahead of evolving technologies, privacy regulations, and changes in consumer behavior requires ongoing education and adaptability. Effective communication and cross-department collaboration are essential to bridging gaps and delivering unified campaign results.

What are the key skills and qualifications needed to thrive as a Head of Programmatic, and why are they important?

To thrive as a Head of Programmatic, you need deep expertise in digital advertising, data analytics, and programmatic media buying, typically supported by experience in media planning or advertising technology. Familiarity with demand-side platforms (DSPs), data management platforms (DMPs), ad servers, and relevant certifications (such as IAB Digital Media Buying & Planning) is essential. Exceptional leadership, strategic thinking, and communication skills help you guide teams and build strong client relationships. These skills are crucial for driving effective programmatic campaigns, optimizing ROI, and maintaining a competitive edge in the evolving digital advertising landscape.

What are Head Of Programmatic roles?

A Head of Programmatic is a senior marketing professional responsible for overseeing an organization's programmatic advertising strategy and operations. This role involves leading a team to manage automated digital ad buying, optimizing campaigns for performance, and ensuring the effective use of data-driven targeting. The Head of Programmatic collaborates closely with other marketing and sales leaders, manages vendor relationships, and stays updated on industry trends and technology. Their goal is to maximize the efficiency and effectiveness of digital advertising spend.
What are popular job titles related to Head Of Programmatic jobs in Rochester, NY? For Head Of Programmatic jobs in Rochester, NY, the most frequently searched job titles are:
What job categories do people searching Head Of Programmatic jobs in Rochester, NY look for? The top searched job categories for Head Of Programmatic jobs in Rochester, NY are:
What cities near Rochester, NY are hiring for Head Of Programmatic jobs? Cities near Rochester, NY with the most Head Of Programmatic job openings:
Head Athletic Trainer

Head Athletic Trainer

University of Rochester

Rochester, NY • On-site

$68K - $88K/yr

Full-time

Posted 26 days ago


University Of Rochester rating

8.3

Company rating: 8.3 out of 10

Based on 179 frontline employees who took The Breakroom Quiz

95th of 535 rated colleges and universities


Job description

As a community, the University of Rochester is defined by a deep commitment to Meliora - Ever Better. Embedded in that ideal are the values we share: equity, leadership, integrity, openness, respect, and accountability. Together, we will set the highest standards for how we treat each other to ensure our community is welcoming to all and is a place where all can thrive.
Job Location (Full Address):
601 Elmwood Ave, Rochester, New York, United States of America, 14642
Opening:
Worker Subtype:
Regular
Time Type:
Full time
Scheduled Weekly Hours:
40
Department:
500283 University Sports Medicine
Work Shift:
UR - Day (United States of America)
Range:
UR URCD 213
Compensation Range:
$68,285.00 - $88,771.00
The referenced pay range represents the minimum and maximum compensation for this job. Individual annual salaries/hourly rates will be set within the job's compensation range, and will be determined by considering factors including, but not limited to, market data, education, experience, qualifications, expertise of the individual, and internal equity considerations.
Responsibilities:
This role is a leadership position in the Orthopedic Department's Athletic Training and Fitness Science Programing areas. This role is responsible for driving athletic training and performance excellence in partnership within our rehabilitation and medical service lines.
This role is a leadership position in the Orthopedic Department's Athletic Training and Fitness Science Programing areas. This role is responsible for driving athletic training and performance excellence in partnership within our rehabilitation and medical service lines.
SPECIFIC RESPONSIBILITIES:
Under general direction and with latitude for independent judgment:
- Programmatic Leadership and Direction
- Directs all aspects of assigned clinical and performance program(s).
- Establishes programmatic business relationships and maintain relationships with area Physicians and athletic professionals such as athletic teams, athletic organizations, colleges, etc. to help grow assigned program(s) based on strategic initiatives.
- Coordinates with other leaders who provide support personnel performing clinical rehabilitation, outreach athletic training, or performance coaching which interface with assigned programs(s).
- Staff Management and Performance Evaluation
- Manages staff, including personnel decisions such as hiring/firing and performance management.
- Develops training and competency/skill assessment of staff required to perform the services of the assigned program(s).
- Develops and maintains clinical staff schedules, including management of time-off requests, taking into account operational and program specific staffing needs as well as maximizing staff effectiveness and productivity.
- Program Performance Tracking and Billing
- Develops programmatic and operational statistics for reporting to the Chief of Sports Rehabilitation and Administration. Designs and implements solutions to meet program goals and objectives.
- Performs, tracks, and audits departmental billing for assigned FAO(s) associated with program.
- Clinical Patient Care or Performance Client Training
- Develops and modifies individualized programs for patient or client treatment working from physician's general or specific order(s), taking into consideration relevant information such as: individualized diagnosis, prognosis, emotional needs or problems, patient's environment.
- Renders treatments ordered by supervising physician and determined in the athletic training evaluation according to scope of practice, and to standard and competence of care requirements for New York State Licensed Athletic Trainers.
- Evaluates the patient's or client's functional status and abilities and disabilities for participation in activities (Sports); applies or directs application of various measures and tests.
- Coordinates communication regarding care and prevention of injuries with athletes, parents, coach, athletic director and physician.
- Documents in the medical record completely and legibly any evaluation findings, assessments, goals, and plan of treatment to meet department, professional and regulatory agency requirements.
- Athletic Training or Fitness Science Outreach Services
- Covers Athletic Training/Weight Room and evaluates students/athletes as arranged by the requesting high school or organization.
- Covers Athletic Event/Weight Room as requested by the high school or organization.
- Performs other related duties as requested or assigned, specific to program.
REQUIREMENTS:
Bachelor's, Masters or Doctoral degree in Athletic Training, Exercise Physiology, or Bachelor's in a related field with internship route certification in Athletic Training or Certification as a Certified Strength and Conditioning specialist from the National Strength and Conditioning Association (NSCA). National Athletic Trainers' Association Board of Certification NATABOC certification as an Athletic Trainer, New York State licensure. Requires employee to maintain all requirements required by Strong Memorial Hospital / Strong Health as a condition of employment, including but not limited to completion of annual health update, completion of annual mandatory in-service, and performance requirements. 5 years of progressive supervision / athletic training related work experience in a clinic or college setting preferred. Cardiopulmonary Resuscitation, AED, and First Aid Training through the American Red Cross or American Heart Association.
The University of Rochester is committed to fostering, cultivating, and preserving an inclusive and welcoming culture to advance the University's Mission to Learn, Discover, Heal, Create - and Make the World Ever Better. In support of our values and those of our society, the University is committed to not discriminating on the basis of age, color, disability, ethnicity, gender identity or expression, genetic information, marital status, military/veteran status, national origin, race, religion, creed, sex, sexual orientation, citizenship status, or any other characteristic protected by federal, state, or local law (Protected Characteristics). This commitment extends to non-discrimination in the administration of our policies, admissions, employment, access, and recruitment of candidates, for all persons consistent with our values and based on applicable law.

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