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Harley General Manager information

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$110K

How much do harley general manager jobs pay per year?

As of Jun 17, 2026, the average yearly pay for harley general manager in the United States is $65,026.00, according to ZipRecruiter salary data. Most workers in this role earn between $49,500.00 and $74,000.00 per year, depending on experience, location, and employer.

What is the difference between Harley General Manager vs Harley Service Manager?

AspectHarley General ManagerHarley Service Manager
CredentialsExperience in management, industry knowledge, possibly a degree in business or related fieldTechnical certifications, automotive or motorcycle service experience, leadership skills
Work EnvironmentOversees entire dealership operations, including sales, service, and customer relationsFocuses on service department, managing technicians and service processes
Employer & Industry UsageUsed in dealerships across the motorcycle industry, overseeing overall store performanceCommonly found in motorcycle dealerships, focusing on service department efficiency

The Harley General Manager oversees the entire dealership, including sales and customer experience, while the Harley Service Manager specializes in managing the service department and technical staff. Both roles require industry knowledge, but the General Manager has broader responsibilities across all dealership functions.

What does a Harley General Manager do?

A Harley General Manager oversees the daily operations of a Harley-Davidson dealership or service center. Their responsibilities include managing staff, ensuring excellent customer service, overseeing sales and marketing efforts, and maintaining financial performance. They also ensure compliance with company policies and Harley-Davidson standards, while working to grow the dealership’s reputation and profitability. Strong leadership, industry knowledge, and customer relations skills are essential for this role.

What are the key skills and qualifications needed to thrive as a Harley General Manager, and why are they important?

To thrive as a Harley General Manager, you need strong leadership abilities, business acumen, and experience in dealership operations, often supported by a bachelor's degree in business or a related field. Familiarity with dealership management systems (DMS), inventory control software, and knowledge of Harley-Davidson products are typically essential. Outstanding customer service, negotiation, and team-building skills help foster a positive work environment and drive sales performance. These skills ensure effective dealership management, customer satisfaction, and business growth in a competitive automotive market.

What are some common challenges Harley General Managers face in balancing dealership operations and customer satisfaction?

Harley General Managers often juggle the demands of achieving sales targets, managing staff performance, and ensuring exceptional customer experiences. One common challenge is maintaining high operational efficiency while fostering a welcoming, brand-loyal environment for customers. Additionally, General Managers must stay updated on inventory management, local market trends, and manufacturer requirements. Collaboration with sales, service, and marketing teams is vital to meet goals and address customer needs promptly, all while adapting to the fast-paced and dynamic nature of the motorcycle industry.
Infographic showing various Harley General Manager job openings in the United States as of June 2026, with employment types broken down into 1% Locum Tenens, 98% Full Time, and 1% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $65,026 per year, or $31.3 per hour.

General Merchandise Manager - Raging Bull Harley Davidson

Sonic Powersports

Durham, NC

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 7 hours ago

Job description

Company Description

Raging Bull Harley-Davidson® isn't just a workplace; it's a community built on passion, camaraderie, and a shared love for the open road. Working here means being part of a legacy, embracing the thrill of the iconic Harley-Davidson® brand, and connecting with fellow enthusiasts. Beyond a job, it's an opportunity to immerse yourself in a vibrant culture that celebrates individuality and a deep-rooted spirit of adventure.

At Raging Bull Harley-Davidson® , you're not just filling a position; you're joining a family that values dedication, innovation, and a genuine passion for motorcycles. With a commitment to excellence, a supportive team, and a commitment to delivering exceptional customer experiences, this is more than a workplace-it's an exhilarating journey where your talents and passions can thrive amidst the roar of the engines and the pulse of the Harley-Davidson® lifestyle.

Job Description

As a General Merchandise Manager, you will use your experience in retail and management to motivate your team of retail sales associates. You will create the vision to attractively display Harley-Davidson’s highly recognizable and sought after merchandise. You will use your merchandising expertise to lead a team and set-up/maintain a smooth running, efficient, and visually enticing retail environment to engage customers and drive merchandise sales.

This is a great opportunity to work in a fun environment surrounded by people who love this lifestyle and want to share their excitement about Harley-Davidson with colleagues and customers like. Join our team and ignite your career while enjoying the artistry and design that can only be Harley-Davidson!

Our General Merchandise Managers:

·         Use your individual management and leadership style to develop staff and grow department revenue

·         Forecast buying trends to maintain a balanced level of merchandise inventory

·         Develop and maintain department budget, sales and customer service objectives 

·         Create unique ideas to promote merchandise and drive traffic to the dealership, including other departments

·         Define and maintain the process for ordering , receiving and displaying merchandise

·         Develop and train general merchandise staff

·         Be a visible leader in the dealership to all departments and customers

Qualifications for the General Merchandising include:

  • 5+ years experience with retail sales and inventory management
  • Strong management skills with the ability to lead and motivate team members
  • Strong background with inventory management systems
  • High attention to detail and organization
  • Excellent interpersonal and communication skills
  • Passion for Harley-Davidson Brand
  • Knowledge about Harley-Davidson General Merchandise and products preferred but not required
Additional Information

Perks & Benefits:

  • Medical, Dental & Vision Insurance
  • 401(k) with Company Match
  • Paid Time Off, Increases with Tenure
  • Closed on Thanksgiving & Christmas
  • Employee Pricing on Vehicles, Parts & Service
  • Free & Discounted Gym Memberships
  • Travel Discounts on Hotels, Flights & Rentals
  • OEM Certification & Paid Manufacturer Training Opportunities
  • Career Growth within a Fortune 500 Company

All your information will be kept confidential according to EEO guidelines.