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Harley General Manager Jobs (NOW HIRING)

Sonic Automotive

NY

Treasure Coast Harley-Davidson ® is located in Stuart, Florida, known for its coastal beauty. General Manager to join our team. Responsibilities * Oversee all dealership operational activities to ...

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Harley General Manager information

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How much do harley general manager jobs pay per year?

As of Jun 17, 2026, the average yearly pay for harley general manager in the United States is $65,026.00, according to ZipRecruiter salary data. Most workers in this role earn between $49,500.00 and $74,000.00 per year, depending on experience, location, and employer.

What is the difference between Harley General Manager vs Harley Service Manager?

AspectHarley General ManagerHarley Service Manager
CredentialsExperience in management, industry knowledge, possibly a degree in business or related fieldTechnical certifications, automotive or motorcycle service experience, leadership skills
Work EnvironmentOversees entire dealership operations, including sales, service, and customer relationsFocuses on service department, managing technicians and service processes
Employer & Industry UsageUsed in dealerships across the motorcycle industry, overseeing overall store performanceCommonly found in motorcycle dealerships, focusing on service department efficiency

The Harley General Manager oversees the entire dealership, including sales and customer experience, while the Harley Service Manager specializes in managing the service department and technical staff. Both roles require industry knowledge, but the General Manager has broader responsibilities across all dealership functions.

What does a Harley General Manager do?

A Harley General Manager oversees the daily operations of a Harley-Davidson dealership or service center. Their responsibilities include managing staff, ensuring excellent customer service, overseeing sales and marketing efforts, and maintaining financial performance. They also ensure compliance with company policies and Harley-Davidson standards, while working to grow the dealership’s reputation and profitability. Strong leadership, industry knowledge, and customer relations skills are essential for this role.

What are the key skills and qualifications needed to thrive as a Harley General Manager, and why are they important?

To thrive as a Harley General Manager, you need strong leadership abilities, business acumen, and experience in dealership operations, often supported by a bachelor's degree in business or a related field. Familiarity with dealership management systems (DMS), inventory control software, and knowledge of Harley-Davidson products are typically essential. Outstanding customer service, negotiation, and team-building skills help foster a positive work environment and drive sales performance. These skills ensure effective dealership management, customer satisfaction, and business growth in a competitive automotive market.

What are some common challenges Harley General Managers face in balancing dealership operations and customer satisfaction?

Harley General Managers often juggle the demands of achieving sales targets, managing staff performance, and ensuring exceptional customer experiences. One common challenge is maintaining high operational efficiency while fostering a welcoming, brand-loyal environment for customers. Additionally, General Managers must stay updated on inventory management, local market trends, and manufacturer requirements. Collaboration with sales, service, and marketing teams is vital to meet goals and address customer needs promptly, all while adapting to the fast-paced and dynamic nature of the motorcycle industry.
Infographic showing various Harley General Manager job openings in the United States as of June 2026, with employment types broken down into 1% Locum Tenens, 98% Full Time, and 1% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $65,026 per year, or $31.3 per hour.
General Manager - San Diego Harley-Davidson

General Manager - San Diego Harley-Davidson

Sonic Automotive

San Diego, CA

$200K/yr

Full-time

Retirement, PTO

Posted 27 days ago

Sonic Automotive rating

5.8

Company rating: 5.8 out of 10

Based on 55 frontline employees who took The Breakroom Quiz

112th of 142 rated car dealerships

Job description

  • Full-time
Company Description

San Diego Harley-Davidson® is known for its year-round perfect weather, diverse scenic routes, and large motorcycle community, which is optimal for our Harley-Riders and Motorcycle Enthusiasts! We have a large selection of New and Pre-owned Harley-Davidson® bikes, experienced technicians, and a fully stocked MotorClothes® Department.

Job Description

San Diego Harley-Davidson is hiring a General Manager to join our great team.

We are looking for someone who will:

  • Oversee all dealership operational activities to ensure that they are performed efficiently
  • Steer and manage the sales operation of new and pre-owned units
  • Guide and develop your sales team by using your leadership skills and sales expertise
  • Use your management skills to forecast and create sales, service, and parts objectives and goals
  • Motivate your team to meet and exceed sales goals using open communication
  • Develop your sales team by using your leadership skills to offer new and different sales techniques
  • Communicate openly and consistently with your team and assess their needs
  • Model superior customer service behavior and provide a world-class customer experience
Qualifications
  • 3-5 years of experience within a motor vehicle or powersports dealership as General Manager or General Sales Manager
  • Thorough knowledge of and experience with the sales of powersports
  • Proven track record of success managing teams
  • Excellent leadership and managerial skills
  • Knowledge and desire to develop a sales and service team
  • Exceptional face-to-face communication skills, focused on a high standard of customer service
  • Organized with superior time management skills and attention to detail

Salary: $200,000+ / year (based on performance)

Additional Information
  • 401(k) with Company Match
  • Paid Time Off, Increases with Tenure
  • Closed on Thanksgiving & Christmas
  • Employee Pricing on Vehicles, Parts & Service
  • Free & Discounted Gym Memberships
  • Travel Discounts on Hotels, Flights & Rentals
  • Career Growth within a Fortune 500 Company

All your information will be kept confidential according to EEO guidelines.

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About Sonic Automotive

Sourced by ZipRecruiter

At a Sonic Automotive family dealership, you'll find the opportunities, resources, and support you need to grow and develop professionally. Our 100+ dealerships are concerned with more than moving inventory; they're committed to your success and invested in your future.

Industry

Motor vehicle and motor vehicle parts wholesalers

Company size

5,001 - 10,000 Employees

Headquarters location

Charlotte, NC, US

Year founded

1997

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