At CooperVision, a division of CooperCompanies, we're driven by a unifying purpose to help people to experience life's beautiful moments. We are connected through our shared values - dedicated, innovative, friendly, partners, and do the right thing. As a leading global manufacturer of contact lenses, we are committed to helping improve the way people see each day. Through our diverse lens portfolio, we tackle the toughest vision challenges - including astigmatism, presbyopia, and childhood myopia. We offer the most complete collection of spherical, toric, and multifocal products available, enabling us to fit 99% of all contact wearers. Learn more at www.coopervision.com.
- This role is not eligible for employer-sponsored work authorization now or in the future. Applicants must be authorized to work in the United States on a permanent and ongoing basis without the need for future sponsorship (i.e., H1B, STEM OPT extensions, TN, etc.)
Job Summary:
Supports CooperVision's US Marketing and Professional Affairs team in the design, development and execution of cross channel campaigns that engage eye care professionals and contact lens wearers. Primary responsibilities consist of print and digital support for rebate, campaign and website data management and reporting. Additional responsibilities include working knowledge and support of CRM, Marcom Central and rebate program development and execution.
Responsibilities
Rebate Program Development, Execution and Reporting
- Oversee development of overall strategy and new programs every 6 months for national and account specific rebate programs. Lead meetings with brand marketing, sales leadership, and corporate accounts to ensure all parties are brought into the values decision process. Facilitates program set-up and audit to ensure proper execution of requested programs. Monitors new product launched to ensure patient rebates are available at launch. Compiles information within the team to ensure that large initiatives such as sustainability, optometry giving sight donations, and simply satisfied are implemented into the program.
- Manage print and rebate vendor relationships including continuously seeking to improve the results and pricing. Counsel and advise the team on main aspects of during contract negotiations for the vendors. Collaborate with the Canadian team to improve as aspects of the rebate programs.
- Determine product, price and distribution plan with print vendor to optimize quality of print as well as continuously improving shipping speed and cost.
- Track competitive rebate activity and make recommendations to optimize CVI rebates. Generate and maintain information for senior leadership regarding competitive patient rebate values in order to help them make decisions.
- Collaborate with the Finance team to ensure their forecasting is accurate and includes all relevant information for the prepaid card spend. Maintain budget for rebate administration costs and work closely to ensure all spend is accounted for.
- Provide timely communication of national/account specific rebate programs directly to sales, large corporate accounts, customer service and consumer care. Collaborate with rebate vendor customer service and CVI customer service/consumer care to do calibrations to ensure that the service provide is up to CVI standards as well as understanding where improvements can be made in our programs to ensure the patient experience is excellent.
- Develop and continuously improve mailing data process to ensure that customers receive the correct rebate pads within the ideal time frame. Combine both sales and redemption data to optimized shipping and fulfillment dollars to avoid large amounts of reorders.
- Consolidate campaign and create reporting dashboard for rebate program with real-time data
Data Management and Reporting:
- Responsible for data preparation for the purposes of campaign execution
- Responsible for data management for rebate database
- Responsible for data cleansing and integrity of the data
- Consolidate campaign, website data, create and update dashboards
- Review and highlight successes and anomalies on a quarterly basis
Cross-functional Teamwork:
- In conjunction with the broader Marketing team, manage strong working relationship with other functions, including but not limited to: Digital, Sales, Sales Training, Sales Operations, Commercial Operations, Professional Affairs, Finance, Consumer Care, Customer Service, Legal, Regulatory, IT security
- Collaborate with other groups to identify opportunities to assist in the streamlining marketing initiatives and processes
- Manage, choose, and maintain vendor relationships by working to improve processes. Serve as a liaison with internal CVI people to get required information.
Others:
- Participates in the annual development of digital objectives
- Performs other duties related to marketing as required
Travel Requirements:
- Travel will be required as part of this job - up to 10% of time
Qualifications
Knowledge, Skills and Abilities:
- Familiarity with marketing automation systems (Salesforce Marketing Cloud, Marketo)
- Familiarity with Cvent
- Strong knowledge of Excel
- Familiarity with Social Studio
- Familiarity with large rebate programs and databases (development, execution and management)
- Strong influencing skills - able to work across the commercial organization to achieve goals
- Must be proactive, self-motivated with a can-do attitude
- High level of ownership, accountability, and initiative
- Excellent communication and interpersonal skills - verbal, written and presentation
- Ability to multi-task and establish priorities
Work Environment:
- Normal office environment : hybrid onsite/remote schedule
- Sedentary to light physical effort necessary to perform the job
- Prolonged sitting and using a computer
- Travel will be required as part of this job - up to 10% of time
- Access to a fitness facility & an award-winning Corporate Wellness program
Experience:
- 5-7+ years of project management and general marketing experience
- 5+ years of project management experience preferred
Education:
- Bachelor's degree in Business, Marketing or relevant
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.
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