Graphics Director Jobs in Colorado (NOW HIRING)

Position Summary

The Senior Graphic Designer is the hands-on design lead forTilray Beveragesbrand portfolio,including brands such as SweetWater, Montauk Brewing, Breckenridge Brewing, 10 Barrel Brewing, Shock Top and more,translating brand strategy into packaging, retail, campaign, and digital work that earns attention on a crowded shelf. Reporting to the Senior Creative Director, this role owns design execution end to end: from early concept exploration through final production files, in close partnership with brand managers, customer marketing, digital and social, and outside agency and print partners.

We are looking for a designer with a strong point of view and the craft to back it up - someone equally comfortabledesigning branded merchandise, refiningpackaginginfinaldielines, and building a scalable system of assets that field and customer teams can use without breaking the brand.The role works daily with brand managers, customer marketing, and the digital and social team, and serves as a creative point of contact for external agency and production partners.

Key Responsibilities:

Brand and Packaging Design

• Design primary packaging, secondary packaging, and point-of-sale materials across the brand portfolio, from concept through print-ready mechanicals.

• Prepare and review dielines, color builds, and production files with print vendors, and see work through press approvals to protect color and craft standards.

• Extend and steward brand identity systems - typography, color, illustration, photography direction - so every touchpoint reads as one brand.

• Partner with brand managers on new product launches and seasonal releases, contributing design thinking early rather thanworking fromfinished briefs.

Campaign and Digital Execution

• Develop integrated campaign assets spanning social, digital, e-commerce, out-of-home,experientialactivations,and point-of-saleforon-premiseand off-premisetouchpoints.

• Support the digital and social team with a steady flow of on-brand content, including motion and animated formats where theyelevatethe work.

• Art-direct photo and video shoots alongside the Senior Creative Director, including shot lists, on-set direction, andselectionand retouching of final imagery.

• Buildtemplatedtoolkits and guidelines that let regional and customer marketing teams localize work quickly without diluting the brand.

Craft, Process, and Collaboration

• Manage multiple concurrent projects against launch calendars, flagging risks to timelines early and negotiating scope with clarity.

• Brief, review, and provide direction to freelancers, agency partners, and junior designers, raising the quality bar through specific and constructive feedback.

• Maintain organized, well-named working files and a disciplined assetlibrary to ease seamless collaboration with the design team andmakeapprovedworkeasy to find andreuse.

• Route work through legal, regulatory, and label-compliance review, building requirements into designs from the start rather than retrofitting them.

Compensation Range:

The expected annual base salary range for this role is $60,000-$80,000 based on the successful candidate's location, experience, skills and qualifications

Qualifications

Required

• Six or more years of graphic design experience in-house or at an agency, including work onconsumer packagedgoods brands.

• A portfolio thatdemonstratesconceptual range, typographic skill, and finished craft across both packaging and campaign work.

• Expert command of Adobe Creative Cloud, particularly IllustratorandPhotoshop.

• Working knowledge of print production, including color separations, substrates, and pre-press requirements for packaging.

• Proven ability to manage several projects at once in a fast-moving environment with shifting priorities.

• Clear communication skills, including the ability to present and defend creative rationale to marketing and commercial stakeholders.

• Bachelor's degree in graphic design, visual communications, or equivalent professional experience.

Preferred

• Familiarity with working with a team of fellow designers - collaborating on projects,maintainingorganizational standards on shared file servers,offeringand receiving feedback on graphics, handing off jobs and picking them up from others midstream.

• Experience in beer, beverage, spirits, or another regulated category, with familiarity around label and alcohol marketing requirements.

• Experience building and documenting brand identity systems and asset toolkits for distributed teams.

• Serious packaging experience and familiarity withdielines, folding structures, printing techniques, and merchandisingrequirementsin retail.

• Experience with Esko for packagingrenders.

• Illustration or hand-lettering skills that add a distinct voice to brand work.

• Additionalskills in photography, videography, motion graphics, or web design are a plus.

Total Rewards

At Tilray Brands, we recognize the importance of comprehensive total rewards. We provide:

• PTO & Paid Personal Time Off

• 401K

• Medical, Dental, Vision and Supplemental Insurances

• Performance Based Incentives

• Employee & Family Assistance Program

• Growth and Internal Mobility Opportunities