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Google Ads Jobs in Baton Rouge, LA (NOW HIRING)

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Paid Search Director

Baton Rouge, LA · On-site

$120 - $190/hr

Proficiency in Google Ads, Bing Ads and Google Analytics, and other relevant paid search campaigns. * Deep technical knowledge and understanding of Paid Search/SEM * Strong analytical skills with the ...

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Hibu

Outside Sales Representative

Denham Springs, LA · Hybrid

$85K - $95K/yr

Best-in-class digital marketing offerings in partnership with Google, Amazon, Instagram, Meta, and ... Websites, Search Ads, Display Ads, Reviews & Reputation Management, Social Ads, and SEO * Cold ...

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Google Ads information

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$61.5K

$74.7K

$90.8K

How much do google ads jobs pay per year?

As of Aug 30, 2026, the average yearly pay for google ads in Baton Rouge, LA is $74,701.00, according to ZipRecruiter salary data. Most workers in this role earn between $62,900.00 and $86,400.00 per year, depending on experience, location, and employer.

What is a Google Ads?

A Google Ads job involves managing online advertising campaigns using Google's advertising platform. Professionals in this role create, monitor, and optimize ad campaigns to drive traffic, leads, or sales for businesses. Responsibilities may include keyword research, ad copywriting, bid management, and performance analysis. Strong analytical skills and an understanding of digital marketing strategies are essential.

What are the key skills and qualifications needed to thrive in a Google Ads position, and why are they important?

To thrive in a Google Ads role, you need strong analytical skills, marketing knowledge, and experience in digital advertising, often supported by a degree in marketing or a related field. Familiarity with Google Ads Manager, Google Analytics, and certifications like Google Ads Certification are highly valuable. Excellent communication, creativity, and problem-solving abilities help set you apart in crafting effective campaigns. These skills are crucial for optimizing ad performance, meeting client goals, and driving measurable business results in a competitive digital landscape.

What are some common challenges faced in a Google Ads role, and how can they be managed?

A common challenge in a Google Ads role is staying updated with frequent changes in platforms, algorithms, and best practices, which can impact campaign effectiveness. Managing multiple accounts or large-scale campaigns while ensuring consistent performance and budget optimization also requires strong organizational skills and attention to detail. Collaborating with clients or internal teams to align campaign objectives and report on key metrics can be demanding but rewarding. To succeed, professionals proactively engage in continuous learning, leverage data-driven insights, and prioritize clear communication across stakeholders.

How can I work on Google Ads?

To work on Google Ads, you should gain experience with digital marketing and advertising platforms, and become familiar with Google Ads tools and policies. Earning certifications such as the Google Ads Certification can improve your qualifications. Many roles also require skills in data analysis, copywriting, and campaign management.

What are Google Ads jobs?

Google Ads jobs involve creating, managing, and optimizing online advertising campaigns using the Google Ads platform. These roles typically require skills in digital marketing, data analysis, and familiarity with tools like Google Analytics, often requiring certifications such as Google Ads Certification. They can be found in marketing agencies, in-house marketing teams, or as freelance opportunities.

What are the most commonly searched types of Google Ads jobs in Baton Rouge, LA?

The most popular types of Google Ads jobs in Baton Rouge, LA are:

What are popular job titles related to Google Ads jobs in Baton Rouge, LA?

For Google Ads jobs in Baton Rouge, LA, the most frequently searched job titles are:

What job categories do people searching Google Ads jobs in Baton Rouge, LA look for?

The top searched job categories for Google Ads jobs in Baton Rouge, LA are:

What cities near Baton Rouge, LA are hiring for Google Ads jobs?

Cities near Baton Rouge, LA with the most Google Ads job openings:

Google Ads jobs near you
Infographic showing various Google Ads job openings in Baton Rouge, LA as of August 2026, with employment types broken down into 70% Full Time, 15% Part Time, and 15% Contract. Highlights an 41% In-person, and 59% Remote job distribution, with an average salary of $74,701 per year, or $35.9 per hour.

Senior Digital Advertising Specialist

Baton Rouge, LA • Remote

SASSO
Marketing • 1 - 10 employees
Learn more about SASSOexternal

Full-time

Re-posted 12 days ago

Job description

SASSO is seeking a Senior Digital Advertising Specialist to lead and scale high-performance digital advertising programs across a diverse portfolio of clients and industries. This role focuses primarily on Google Ads lead generation, with ownership spanning campaign strategy, execution, optimization, measurement, and conversion improvement.

The ideal candidate is a hands-on digital advertising operator who understands how paid media, analytics, landing page performance, and conversion rate optimization work together to drive qualified leads and measurable business outcomes.

Beyond campaign management, this role will help advance SASSO's AI-enabled media capabilities, leveraging modern advertising platforms, automation tools, and machine-learning insights to improve campaign efficiency, accelerate testing, and uncover deeper performance insights for clients.

Success in this role requires someone who is both analytically rigorous and execution-focused, capable of translating performance data into actionable improvements while continuously exploring new ways to leverage automation, artificial intelligence, and advanced analytics to improve campaign outcomes.


ESSENTIAL DUTIES & RESPONSIBILITIES:


  • Own and manage lead generation-focused Google Ads campaigns, including Search, Display, YouTube, and Performance Max, from initial structure through ongoing optimization.
  • Build campaigns from the ground up including keyword research, account structure, bidding strategies, ad copy, extensions, and landing page alignment.
  • Optimize campaigns against core performance marketing metrics including Customer Acquisition Cost (CAC), Cost per Lead (CPL), Return on Ad Spend (ROAS), Marketing Efficiency Ratio (MER), and conversion rate.
  • Monitor performance trends and apply data-driven optimizations across keywords, audiences, bidding strategies, and creative performance.
  • Use GA4 and advertising platform data to analyze user behavior, conversion paths, and campaign performance.
  • Ensure accurate conversion tracking and attribution, working with internal teams to maintain reliable measurement.
  • Leverage AI-driven capabilities within advertising platforms including smart bidding, predictive audience signals, and automated optimization tools to improve campaign efficiency and insights.
  • Design and execute structured testing frameworks, including A/B and multivariate tests across ads, audiences, bidding strategies, and landing pages.
  • Identify opportunities to improve conversion performance, partnering with design, development, and content teams on landing page improvements, messaging alignment, and testing initiatives.
  • Develop and execute structured testing programs across ads, audiences, and landing pages to continuously improve performance.
  • Manage campaign budgets, pacing, and performance forecasts across multiple accounts.
  • Translate performance data into clear insights and actionable recommendations for internal teams and clients.


REQUIREMENTS:


Education and Experience:

  • Bachelor's degree in Marketing, Communications, Business, Analytics, or a related field (or equivalent professional experience).
  • 5-8 years of hands-on experience managing performance-driven, lead-generation digital campaigns
  • Demonstrated success building, optimizing, and scaling performance marketing campaigns that drive qualified leads or revenue outcomes.
  • Strong working knowledge of GA4, campaign attribution, and digital performance analytics.
  • Experience managing campaigns across multiple Google Ads formats including Search, Display, YouTube, and Performance Max.
  • Practical experience applying conversion rate optimization (CRO) principles to paid traffic and landing pages.

Behavioral Competencies:

  • Performance Mindset: Focused on measurable outcomes such as CAC, ROAS, conversion rates, and lead quality.
  • Analytical & Data Driven: Comfortable analyzing complex datasets and translating insights into strategic improvements.
  • Ownership & Accountability: Takes responsibility for campaign performance and continuously seeks optimization opportunities.
  • AI & Technology Fluency: Demonstrates curiosity and comfort leveraging automation, machine learning tools, and AI-assisted platforms to improve marketing performance.
  • Collaborative Communication: Works effectively across strategy, creative, analytics, and account teams.
  • Adaptability: Thrives in a fast-moving environment where testing, iteration, and continuous learning are expected.

WORK ENVIRONMENT & PHYSICAL DEMANDS

  • This position is headquartered in Baton Rouge, Louisiana, but remote candidates currently based and authorized to work in the United States are encouraged to apply. Candidates should be willing and able to travel to the Baton Rouge office on an occasional basis.
  • We are not able to sponsor visas or consider international candidates as this time.
  • Occasional travel may be required for client meetings, events, or project-related needs.
  • Requires extended periods of computer work and virtual meeting participation.

Apply