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Global Insight Jobs in Massachusetts (NOW HIRING)

Hasbro

Sr. Manager, Global Consumer Insights

Boston, MA · On-site

... for Hasbro's Global Play and Commercial teams, focusing on the Action Brands, Fashion, and ... insight integration with interested parties. We want someone enthusiastic about Hasbro's brands and ...

Welch's

Consumer Insights Manager

Waltham, MA · Hybrid

Welch's is on a journey towards our bold ambition of being the global-leader of convenient, good ... The Consumer Insights Manager will join the Welch's Brand & Innovation team on the journey to ...

Puma

Lead Design Running Apparel

Boston, MA · On-site

$99K - $134K/yr

Global Insight: Participate in market travel to international and domestic hubs to gather consumer insights and identify regional trends. Travel to factories to finalize prototypes. YOUR TALENT

Dyne Tx

Director, Insights and Analytics

Waltham, MA · On-site

$190 - $240/hr

Lead development of long-range global forecasting models and scenario planning tools to project ... Design and execute global insights generation plans leveraging primary and secondary market ...

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Global Insight information

What is a global insight?

A Global Insight job typically involves analyzing market trends, consumer behavior, and industry data to provide strategic recommendations for businesses operating on a global scale. Professionals in this role use data-driven insights to help organizations make informed decisions about market expansion, competitive positioning, and emerging opportunities. They may work in industries such as finance, consulting, marketing, or technology, collaborating with cross-functional teams to drive business growth. Strong analytical skills, cultural awareness, and industry expertise are essential for success in this field.

What are the key skills and qualifications needed to thrive in the global insight position?

To thrive as a Global Insight professional, you need strong analytical skills, experience with market research methodologies, and a background in business, economics, or data analysis. Familiarity with data visualization tools (such as Tableau or Power BI), advanced Excel skills, and experience using global market intelligence platforms are highly beneficial. Excellent communication, cross-cultural understanding, and strategic thinking help you effectively convey insights to diverse stakeholders. These skills are crucial for interpreting global trends, supporting business strategy, and enabling organizations to make informed decisions in international markets.

What are the typical responsibilities of a global insight professional?

As a Global Insight professional, your primary responsibilities include gathering, analyzing, and synthesizing market data to uncover trends and opportunities across different regions. You will often collaborate with marketing, strategy, and product teams to deliver actionable recommendations that support global business objectives. Expect to work on both short-term projects for immediate decision-making and long-term studies to shape international growth strategies. Additionally, you may participate in workshops, client presentations, and liaisons with external research partners, ensuring your insights drive impactful business outcomes.

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Global Insight jobs near you
Infographic showing various Global Insight job openings in Massachusetts as of August 2026, with employment types broken down into 1% Internship, 81% Full Time, 12% Part Time, 5% Contract, and 1% Nights. Highlights an 90% Physical, 3% Hybrid, and 7% Remote job distribution.

Sr. Manager, Global Consumer Insights

Hasbro

Boston, MA • On-site

Full-time

Medical, Life

Re-posted 2 days ago

Hasbro rating

7.9

Company rating: 7.9 out of 10

Based on 9 frontline employees who took The Breakroom Quiz

Job description

We take play seriously. We're looking for curious adventurers ready to find their party, fueled by imagination and drive to build what's never been built before. At Hasbro and Wizards of the Coast, you'll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.
At Hasbro, we are dedicated to crafting a vibrant future of play and entertainment. We invite ambitious and creative individuals to join our team as we continue to innovate and encourage. Our culture is rooted in community, passion, integrity, creativity, and inclusion, making Hasbro a place where outstanding ideas thrive.
The Senior Manager, Consumer Insights will serve as a core partner and consumer advocate for Hasbro's Global Play and Commercial teams, focusing on the Action Brands, Fashion, and Preschool portfolios, with responsibility for brand and franchise strategies, product innovation, and go-to-market planning. This individual brings wide-ranging and well-developed skills in quantitative and qualitative primary research, secondary data review, project oversight, and a consultative approach. You will take initiative in shaping research priorities, addressing issues, proposing recommendations, and encouraging insight integration with interested parties.
We want someone enthusiastic about Hasbro's brands and curious about what drives consumer behavior. Joining the Consumer Insights team, you will have the opportunity to represent the consumer's perspective. You will boldly apply data and insights to support teams in enhancing business decisions that expand our brands and introduce winning products.
Effective from the date that Hasbro opens its new Boston location, this position will be onsite Tuesday - Thursday at Hasbro's new HQ location in Boston, MA. In the interim, this position will be onsite Tuesday -Thursday at Hasbro's HQ in Pawtucket, RI or at Hasbro's temporary location in Boston, MA.
A Day in the Life as a Sr. Manager, Global Consumer Insights:
  • Act as the consumer advocate within the Action Brands, Fashion, and Preschool portfolios, guiding brand strategy, product development, forecasting, entertainment planning, and marketing decisions.
  • Working with the Director, prioritize business questions and requests across audience, category, brand, entertainment, product, creative, and commercial needs.
  • Proactively develop and complete insights agendas guided by achievements aligned to strategic brand goals, development gates, commercial landmarks, and go-to-market planning.
  • Develop and coordinate many custom and standardized research programs, such as foundational consumer learning, audience segmentation, brand tracking, product and package testing, messaging and campaign testing, and purchase journey research. Present findings through research reports and offer strategic advice to brand and creation teams.
  • Provide strategic storytelling and presentations that scale up to senior levels, distilling complex consumer findings into clear, compelling narratives that drive confident business decisions.
  • Champion the adoption of AI-powered research and insights tools across the insights team. Actively experiment with new approaches, build proficiency in AI-assisted synthesis, analysis, and storytelling. Help the team adopt new AI-enabled ways of working.
  • Model standards for quality and actionability in research plans and deliverables. Provide guidance and mentorship to junior team members. This role does not have direct people management responsibilities.
  • Confidently advocate for the consumer perspective and decisions based on insights. Share a clear, evidence-based point of view with collaborators, even when it challenges conventional thinking or the current direction.

What You'll Bring:
  • 10 years of experience in consumer insights or market research, ideally including several years working with children's or fan products, entertainment, and/or gaming
  • Extensive knowledge in quantitative and qualitative insights techniques, such as segmentation, product testing, volumetrics, creative asset evaluation, and purchase journeys
  • Outstanding skill in crafting engaging stories using data and insights, presented with a level of refinement suitable for GM-level presentations
  • Experience translating advanced analytics into insights - e.g., choice modelling, segmentation, driver analysis, price elasticity - with support from vendor partners and AIM Analytics peers
  • Strong problem diagnosis and definition skills
  • Excellent prioritization and project oversight capabilities
  • High-level analytical and critical thinking skills
  • Excellent interpersonal, written, and verbal communication skills
  • Proficiency with Microsoft Office 365 tools and navigating Power BI dashboards
  • Passion for the toys & games category
  • BA/BS or equivalent experience required, preferably in social sciences, marketing/market research, or a related field
  • MBA, other advanced degree, or additional education in consumer insights/analytics is advantageous, or equivalent experience will be considered

The pay transparency range for this role is listed below. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package.
Pay Range
$134,200-$201,300 USD
Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include:
  • Health & Wellness
  • Time Off to Recharge
  • Financial Well-being
  • Life & Family Support
  • Volunteer and Community Initiatives
  • Learning & Development
  • Exclusive Perks

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