Geo Mapping Jobs in Alberta (NOW HIRING)

Agency:

Critical Mass

Job Function:

Strategy and Planning

Job Subfunction:

Account Planning and Brand Planning

Job Description:

As a Search Strategist, you'll play an important role in optimizing site experiences, driving measurable results, and contributing to effective content strategies for global brands. Your growing passion for SEO and data-driven thinking will help elevate marketing campaigns and enhance user experiences across a variety of client engagements.
You understand that today's user experience starts with the search results, and you have a strong foundation for ensuring that the right content is discoverable by the right people at the right time. You'll contribute to initiatives that drive search performance through content strategy, user experience, and technical SEO best practices. With solid analytical skills and attention to detail, you excel at interpreting data and providing actionable recommendations to improve digital visibility. You collaborate effectively across disciplines and with people to implement SEO best practices and meet customers wherever they're searching.
You Will:
Support the definition, execution, and optimization of holistic search strategies for global brands
Deliver actionable insights to clients through clear, well-structured reports, including strategic recommendations
Use search data (in conjunction with other research sources) to understand user intent, inform content strategies, and identify business opportunities
Contribute to AI Search Optimization/GEO strategies under the guidance of senior team members
Help define success metrics and connect SEO results to client business objectives
Collaborate with content, technology, creative, and analytics teams to incorporate SEO strategies and best practices
Support optimization of social search channels (e.g. YouTube, Reddit) to improve brand and content visibility
Assist in aligning paid and organic search strategies to maximize cost efficiencies and holistic brand visibility
Conduct SEO audits and competitive analyses
Communicate SEO concepts and successes in a clear, concise, and easy-to-understand manner
Contribute to frameworks and processes used to track and improve search performance
Support technical website reviews to improve search indexability and visibility, including JavaScript SEO and accessibility considerations
Apply search-driven guidelines for page content, copy, page speed, accessibility, indexability, structured markup, site architecture, URL structure, titles, meta descriptions, headings, anchor text, internal linking, and site maps
Monitor, analyze, and report on search performance to internal stakeholders and clients
Stay current with digital trends and changes in the search marketing landscape, including AI search, voice search, and social search
You Have:
2-3+ years of SEO experience
Good written and verbal communication skills, with the ability to present data and insights clearly
Demonstrated ability to contribute to measurable performance improvements
Familiarity with GEO and AI search optimization concepts, including AI Overviews and LLMs (ChatGPT, Perplexity, Gemini, etc.)
Some exposure to global or international SEO, including multi-regional or multi-language considerations
Solid organizational skills with the ability to manage multiple tasks and deadlines
Experience following and documenting SEO processes and best practices
Working knowledge of search engine algorithms, ranking factors, and SEO best practices
Experience with third-party SEO/SEM tools such as SEMrush, Ahrefs, ScreamingFrog, BrightEdge, etc.
Familiarity with analytics and data visualization tools such as Google Analytics, Google Search Console, Adobe Analytics, Tableau, or Google Data Studio
Comfort working with data in Excel, including pivot tables and vlookups
Analytical mindset with the ability to interpret data, spot trends, and make data-driven recommendations
Experience contributing to content strategies that improve brand visibility, traffic, and engagement
A proactive attitude and eagerness to learn and grow within a collaborative team environment
Some experience using AI tools (e.g. ChatGPT) to support SEO tasks and workflows
Familiarity with paid search/SEM, or interest in learning how to integrate SEO and SEM strategies
What We Offer:
Global maternity and parental leave
Competitive benefits packages
Vacation, compassionate leave, sick/personal days
Access to online services for families and new parents
Early Dismissal Friday's (off at 3:00 PM local time every Friday)
13 affinity groups
Internal learning and development programs
Enterprise-wide employee discounts
Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week. N/A

Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we're focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us-we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/