General Manager Partner Jobs in Maple Ridge, BC (NOW HIRING)

GENERAL MANAGER / MANAGING DIRECTOR - SAVVY SMART DEALS
Location:Remote
Type:Full-Time, Senior Executive
Industry:Global E-Commerce, DTC Consumer Products, Performance Marketing

THE ROLE

Savvy Smart Deals is looking for a senior ecommerce operator to run the business end to end.

This is not a traditional General Manager role, and it is not a fit for someone whose background is primarily corporate operations, manufacturing, retail, consulting, brand marketing or supply chain.

YOU MUST HAVE REAL ECOMMERCE EXPERIENCE.

You must understand how to profitably run an online consumer business from product selection through customer acquisition, conversion, fulfillment and customer service.

You will own:

P

&L, revenue, margin and profit

E

commerce strategy and execution

P

roduct strategy and sourcing

O

nline marketing and customer acquisition

P

aid media, affiliate traffic and performance marketing

S

hopify and direct-response funnels

P

ricing, offers, bundles and upsells

C

onversion rate, AOV, CAC/CPA, ROAS and LTV

I

nventory, purchasing and forecasting

W

arehousing, fulfillment and logistics

C

ustomer service, refunds and chargebacks

B

udgets, analytics and forecasting

T

eam performance and growth

You will effectively operate Savvy as the business owner and be responsible for turning products into profitable, scalable ecommerce businesses.

NON-NEGOTIABLE EXPERIENCE

Candidates must have meaningful hands-on experience in ALL of the following areas:

1. ECOMMERCE / DTC

P

ersonally operated or materially scaled an ecommerce or DTC business

S

trong understanding of Shopify, Amazon, marketplaces and/or direct-response ecommerce

U

nderstand the full online customer journey from traffic through purchase, fulfillment and repeat purchase

2. ONLINE MARKETING

S

trong practical knowledge of performance marketing

P

aid media, affiliates, publishers, media buyers or traffic partners

U

nderstand CPA/CAC, ROAS, RPC, CVR, AOV and LTV

E

xperience improving offers, landing pages, checkout, creative, bundles, upsells and conversion

A

ble to decide quickly whether to scale, change or stop an offer based on economics

3. LOGISTICS & INVENTORY

I

nventory planning and purchasing

D

emand forecasting

S

tockouts and excess inventory

S

upplier coordination

W

arehousing and fulfillment

S

hipping and logistics

W

orking-capital implications of inventory decisions

4. CUSTOMER SERVICE

E

xperience managing customer-service operations in an ecommerce environment

U

nderstand refunds, returns, chargebacks, complaints and service levels

A

ble to identify customer-service problems that are hurting conversion, retention or profitability

E

xperience building or managing processes that improve customer satisfaction while controlling cost

BUSINESS & P&L

O

wn revenue, gross margin, contribution margin, profit, budgets and forecasts

M

anage marketing spend and operating costs

R

eview business performance frequently and take corrective action quickly

E

nsure every major product and channel has clear unit economics

M

anage cash and working capital with discipline

PRODUCTS & SOURCING

C

ontinuously identify strong new product opportunities

E

valuate demand, competition, margin and scalability

W

ork directly with suppliers and sourcing teams

N

egotiate price, MOQ, terms, production and lead times

U

nderstand landed COGS

M

anage product launches and seasonal planning

D

ecide what to launch, scale, improve or discontinue

MARKETING, TRAFFIC & OFFERS

O

wn positioning and offer strategy

A

pprove pricing, bundles, discounts, upsells and recurring-revenue opportunities

D

irect landing pages, advertorials, checkout, creative and video strategy

B

uild relationships with affiliate networks, publishers, media buyers and traffic partners

N

egotiate payouts and commercial terms

S

ecure profitable traffic at scale

E

xpand winning offers into new channels and geographies

INVENTORY, FULFILLMENT & CUSTOMER EXPERIENCE

O

wn inventory planning and purchasing decisions

P

revent stockouts and excessive inventory

I

mprove monetization of existing inventory through offers, bundles and upsells

C

oordinate suppliers, warehouses, fulfillment and logistics partners

E

nsure fulfillment problems do not interrupt sales

O

wn customer-service performance, returns, refunds and chargebacks

E

nsure service issues are identified and fixed quickly

PERFORMANCE & ANALYTICS

You must actively understand and manage:

R

evenue

G

ross margin

C

ontribution margin

N

et profit

C

PA/CAC

R

OAS

R

PC

C

VR

A

OV

A

ffiliate payouts

P

ayment approval rates

R

efunds and chargebacks

I

nventory levels and turns

R

ecurring revenue

C

ustomer lifetime value

C

ustomer-service KPIs

Decisions must be based on economics and data, not opinion.

WHO WE WANT

We want a proven owner-type ecommerce operator, not a corporate administrator.

The ideal candidate has already run, built or materially scaled an ecommerce, DTC or direct-response consumer-products business and understands both sides of the business:

CUSTOMER ACQUISITION + OPERATIONS

That means you must be comfortable moving in the same day between:

R

eviewing CPA and ROAS

I

mproving an offer or funnel

N

egotiating with a supplier

R

eviewing inventory and forecasts

F

ixing a fulfillment problem

R

eviewing customer-service issues

M

anaging the P&L

Strong candidates will have:

S

enior leadership experience

D

irect P&L responsibility

P

roven ecommerce/DTC operating experience

S

trong online performance-marketing knowledge

E

xperience launching and scaling products

S

trong sourcing and supplier-negotiation experience

I

nventory and logistics experience

C

ustomer-service management experience

S

hopify/direct-response experience

S

trong financial and analytical ability

S

trong technology and practical AI skills

E

xcellent English

International ecommerce, Asian sourcing, Amazon, affiliate marketing, recurring revenue and payment optimization are strong advantages.

THIS ROLE IS NOT FOR YOU IF

Y

ou have never run or materially scaled ecommerce

Y

our experience is primarily offline retail, manufacturing or traditional corporate operations

Y

ou know brand marketing but not performance marketing

Y

ou cannot explain CPA, ROAS, CVR, AOV and LTV

Y

ou have never dealt with inventory, fulfillment or logistics

Y

ou have never managed customer-service performance, refunds or chargebacks

Y

ou prefer managing through meetings rather than making fast commercial decisions

WHAT SUCCESS LOOKS LIKE

Success means building Savvy into a larger, more profitable global ecommerce business through:

S

trong new products

P

rofitable online traffic

F

aster launches

B

etter conversion

H

igher AOV and LTV

S

trong sourcing and margins

E

xcellent inventory management

R

eliable fulfillment

B

etter customer service

L

ower refunds and chargebacks

A

ccurate forecasting

C

onsistent testing and optimization

I

ncreasing revenue and profit

WHY JOIN

This is an opportunity to run an entire ecommerce business, not one department.

You will have significant authority, direct access to ownership, strong internal resources and meaningful performance-based upside.

If you have already built, operated or scaled an ecommerce business and want full responsibility for the outcome, we want to speak with you.

Also add these as mandatory binary screening questions. Any NO to Questions 1-4 should normally mean reject before resume review.