We work across the full funnel from pre-launch planning and readiness through to in-life optimisation, retention, and expansion. Everything we do is grounded in data and customer insight. In this ...
We work across the full funnel from pre-launch planning and readiness through to in-life optimisation, retention, and expansion. Everything we do is grounded in data and customer insight. In this ...
You'll manage our paid search function directly, work hands-on with Product on conversion and funnel performance, and stand up net-new capability in SEO and content -- likely starting with ...
Quick apply
You'll manage our paid search function directly, work hands-on with Product on conversion and funnel performance, and stand up net-new capability in SEO and content -- likely starting with ...
Director, Planner
Chicago, IL · On-site
Lead annual and ongoing planning cycles, including tactical development, optimization recommendations, quarterly business reviews and strategic roadmaps * Research and vet new upper funnel ...
Director, Planner
Chicago, IL · On-site
Lead annual and ongoing planning cycles, including tactical development, optimization recommendations, quarterly business reviews and strategic roadmaps * Research and vet new upper funnel ...
Director, Planner
Chicago, IL · On-site
Lead annual and ongoing planning cycles, including tactical development, optimization recommendations, quarterly business reviews and strategic roadmaps * Research and vet new upper funnel ...
Director, Planner
Chicago, IL · On-site
Lead annual and ongoing planning cycles, including tactical development, optimization recommendations, quarterly business reviews and strategic roadmaps * Research and vet new upper funnel ...
Search Engine Marketing Manager
Chicago, IL · On-site
$80K/yr
... full-funnel strategies aligned to complex B2B buying cycles-owning keywords, structure, bidding, ad copy, product feeds, and landing page alignment. This includes optimizing both lead-based ...
Search Engine Marketing Manager
Chicago, IL · On-site
$80K/yr
... full-funnel strategies aligned to complex B2B buying cycles-owning keywords, structure, bidding, ad copy, product feeds, and landing page alignment. This includes optimizing both lead-based ...
Content Marketing Manager
Chicago, IL · On-site
... full funnel. * Partner closely with Growth, Product Marketing, Brand and Comms to translate ... Support SEO-driven growth initiatives in collaboration with the organic/SEO team. * Track and ...
Content Marketing Manager
Chicago, IL · On-site
... full funnel. * Partner closely with Growth, Product Marketing, Brand and Comms to translate ... Support SEO-driven growth initiatives in collaboration with the organic/SEO team. * Track and ...
Own all top-of-funnel capture infrastructure (HubSpot forms, landing pages, demo flows, email nurtures) -- continuously optimizing form conversion rates and lead quality at point of capture, ensuring ...
Quick apply
Own all top-of-funnel capture infrastructure (HubSpot forms, landing pages, demo flows, email nurtures) -- continuously optimizing form conversion rates and lead quality at point of capture, ensuring ...
Growth Marketer/Content Marketing Lead
Chicago, IL · On-site
$90K - $120K/yr
Funnel design, conversion rate optimization, and landing page development in WordPress with a demonstrable track record of improving lead capture and qualification rates. * AI-enabled workflow ...
Quick apply
Growth Marketer/Content Marketing Lead
Chicago, IL · On-site
$90K - $120K/yr
Funnel design, conversion rate optimization, and landing page development in WordPress with a demonstrable track record of improving lead capture and qualification rates. * AI-enabled workflow ...
PAID SEARCH & ANALYTICS SPECIALIST
Chicago, IL · On-site +1
Understand how tracking quality impacts media optimization, bidding strategies, and reporting accuracy. REPORTING & INSIGHTS * Pull and organize performance data from Google Ads, GA4, Funnel.io, and ...
PAID SEARCH & ANALYTICS SPECIALIST
Chicago, IL · On-site +1
Understand how tracking quality impacts media optimization, bidding strategies, and reporting accuracy. REPORTING & INSIGHTS * Pull and organize performance data from Google Ads, GA4, Funnel.io, and ...
Partner with paid search, paid social, SEO, analytics, and creative teams to develop integrated, full-funnel media strategies * Identifycross-channel synergies and incremental growth opportunities ...
Partner with paid search, paid social, SEO, analytics, and creative teams to develop integrated, full-funnel media strategies * Identifycross-channel synergies and incremental growth opportunities ...
Demand Generation Manager
Lisle, IL · On-site +1
Top-of-Funnel Lead Generation (Acquisition) Plan and execute top-of-funnel acquisition programs ... Additional 1-3 years' experience in AI optimization a plus Experience managing segmented campaign ...
Demand Generation Manager
Lisle, IL · On-site +1
Top-of-Funnel Lead Generation (Acquisition) Plan and execute top-of-funnel acquisition programs ... Additional 1-3 years' experience in AI optimization a plus Experience managing segmented campaign ...
This role leads full-funnel marketing efforts including paid media, social media, eCommerce, CRM/email marketing, and website optimization. The Digital Marketing Manager will oversee digital campaign ...
This role leads full-funnel marketing efforts including paid media, social media, eCommerce, CRM/email marketing, and website optimization. The Digital Marketing Manager will oversee digital campaign ...
Digital Marketing Manager
Glendale Heights, IL · On-site
$80K - $120K/yr
This role leads full-funnel marketing efforts including paid media, social media, eCommerce, CRM/email marketing, and website optimization. The Digital Marketing Manager will oversee digital campaign ...
Quick apply
Digital Marketing Manager
Glendale Heights, IL · On-site
$80K - $120K/yr
This role leads full-funnel marketing efforts including paid media, social media, eCommerce, CRM/email marketing, and website optimization. The Digital Marketing Manager will oversee digital campaign ...
Digital Marketing Manager
Glendale Heights, IL · On-site
$80K - $120K/yr
This role leads full-funnel marketing efforts including paid media, social media, eCommerce, CRM/email marketing, and website optimization. The Digital Marketing Manager will oversee digital campaign ...
Digital Marketing Manager
Glendale Heights, IL · On-site
$80K - $120K/yr
This role leads full-funnel marketing efforts including paid media, social media, eCommerce, CRM/email marketing, and website optimization. The Digital Marketing Manager will oversee digital campaign ...
Identifies performance drivers, trends, and optimization opportunities * Synthesizes data across sources into clear, actionable insights * Uses tools (CM360, Meta, Adobe/GA4, Tableau/Looker, Funnel ...
Identifies performance drivers, trends, and optimization opportunities * Synthesizes data across sources into clear, actionable insights * Uses tools (CM360, Meta, Adobe/GA4, Tableau/Looker, Funnel ...
Senior Analyst, Data Science and Analytics (Media Analytics)
Chicago, IL · On-site
$88K - $111K/yr
Identifies performance drivers, trends, and optimization opportunities * Synthesizes data across sources into clear, actionable insights * Uses tools (CM360, Meta, Adobe/GA4, Tableau/Looker, Funnel ...
Senior Analyst, Data Science and Analytics (Media Analytics)
Chicago, IL · On-site
$88K - $111K/yr
Identifies performance drivers, trends, and optimization opportunities * Synthesizes data across sources into clear, actionable insights * Uses tools (CM360, Meta, Adobe/GA4, Tableau/Looker, Funnel ...
Director of Web, Marketing
Chicago, IL · On-site +1
$130K - $180K/yr
Proven ability to drive measurable business impact through website initiatives, including organic growth, conversion rate optimization, and funnel performance * Experience translating strategy into ...
Director of Web, Marketing
Chicago, IL · On-site +1
$130K - $180K/yr
Proven ability to drive measurable business impact through website initiatives, including organic growth, conversion rate optimization, and funnel performance * Experience translating strategy into ...
... drive optimization decisions. * Collaborate with the RevOps Manager (Quote to Cash) on clean funnel hand-offs, the Sales Enablement Manager on GTM motion implementation, and Marketing on ABM ...
... drive optimization decisions. * Collaborate with the RevOps Manager (Quote to Cash) on clean funnel hand-offs, the Sales Enablement Manager on GTM motion implementation, and Marketing on ABM ...
Primary Responsibilities Inbound Prospect Experience & AI Optimization: * Improve the end-to-end ... Lead Management & Funnel Operations: * Build and optimize lead routing processes that help Sales ...
Quick apply
Primary Responsibilities Inbound Prospect Experience & AI Optimization: * Improve the end-to-end ... Lead Management & Funnel Operations: * Build and optimize lead routing processes that help Sales ...
... drive optimization decisions. * Collaborate with the RevOps Manager (Quote to Cash) on clean funnel hand-offs, the Sales Enablement Manager on GTM motion implementation, and Marketing on ABM ...
... drive optimization decisions. * Collaborate with the RevOps Manager (Quote to Cash) on clean funnel hand-offs, the Sales Enablement Manager on GTM motion implementation, and Marketing on ABM ...
Funnel Optimization information
See Chicago, IL salary details
$16.5K - $24.5K
3% of jobs
$24.5K - $32.6K
6% of jobs
$36.2K is the 25th percentile. Wages below this are outliers.
$32.6K - $40.6K
34% of jobs
$40.6K - $48.7K
2% of jobs
The median wage is $51.5K / yr.
$48.7K - $56.8K
11% of jobs
$56.8K - $64.8K
14% of jobs
$69.1K is the 75th percentile. Wages above this are outliers.
$64.8K - $72.9K
8% of jobs
$72.9K - $80.9K
5% of jobs
$80.9K - $89K
13% of jobs
$89K - $97K
1% of jobs
$97K - $105.1K
2% of jobs
$16.5K
$57.5K
$105.1K
How much do funnel optimization jobs pay per year?
What are the key skills and qualifications needed to thrive as a funnel optimization specialist?
What is funnel optimization?
What is the difference between Funnel Optimization vs Conversion Rate Optimization?
| Aspect | Funnel Optimization | Conversion Rate Optimization |
|---|---|---|
| Focus | Optimizing entire sales or marketing funnels from awareness to purchase | Improving the percentage of visitors who take a desired action on a specific page |
| Scope | Broader, includes multiple touchpoints and stages | More focused on specific pages or steps |
| Metrics | Funnel drop-off rates, lead generation, sales volume | Conversion rates, bounce rates, engagement metrics |
| Tools & Techniques | Customer journey analysis, A/B testing across funnel stages | A/B testing, user behavior analysis, heatmaps |
While both roles aim to improve user actions and business outcomes, Funnel Optimization focuses on enhancing the entire customer journey across multiple stages, whereas Conversion Rate Optimization concentrates on increasing conversions on specific pages or steps. Understanding these differences helps businesses allocate resources effectively for maximum growth.
What are the most common challenges faced by funnel optimization specialists when working with cross-functional teams?

Adobe rating
8.9
Based on 10 frontline employees who took The Breakroom Quiz
39th of 243 rated software companies
Job description
Our Company
Changing the world through digital experiences is what Adobe's all about. We give everyone- from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences.We'repassionate about empowering people to craft beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen!
We'reon a mission to hire thevery bestand are committed to building exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize thatnew ideascan come from everywhere in the organization, and we know the next big idea could be yours!
The Opportunity
Adobe's GTM Partnerships team is growing, andwe'relooking for adigital-first, data-driven go-to-marketSenior Manager to join us. This is a role for someone who can own a partner relationship end to end while also helping to raise the bar across the broader team through deepexpertisein a specific field.
The GTM Partnerships teamis responsible forbuilding best in class customer journeys across a portfolio of strategic partnerships, reaching users globally. We work across the full funnel from pre-launch planning and readiness through to in-life optimisation, retention, and expansion. Everything we do is grounded in data and customer insight.
In this role you will take ownership of one or more partner relationships, running theend to endGTM plan and customer lifecycle. You will work closely with colleagues across Product Marketing, Growth, Sales, Data Science, Legal, and Finance, as well as directly with external partners. If you are someone who likes building things properly, works well with ambiguity, and wants to see real commercial impact from their work, this is the right place.
Whatyou'llDo
Own theend to endGTM plan for your assigned partner(s)acrossthe full customer lifecycle covering acquisition, onboarding, engagement, and expansion
Lead journey reviews and funnel optimisations,identifyingwhere we can improve conversion, activation, and retention
Develop playbooks and repeatable approachesthatcan be appliedacrossallpartners
Bring insight and recommendations that help us unlock exponential growth across the portfolio, not just within your own partnerships
Work closely with Analytics, Product Marketing, Sales, Data Science, and Finance to build a complete picture of partner performance and opportunity
Influence internal roadmap and campaign decisions by building clear, data-led cases for investment and prioritisation
Test and scale initiatives across acquisition, onboarding, and retention, learning fast and applying those findings broadly
Identifyexpansion opportunities across product, geography, channel, surface, and offer within your partner portfolio
Bring a sharp commercial lens to everything, always connecting activity back to user growth, engagement, and revenue
What You Need to Succeed
Proven experience in a GTM, growth, orpartnershipsrole, ideally indigitalenvironment
Ability to build strategy and implement -you'rejust as comfortable shaping the vision as you are making it happen
Strong analytical skillsanddatastorytelling-you are at ease working with funnel data, building cases, and using insight to drive decisions
Experience working cross-functionally with sales, product, marketing, and data teams
Familiarity with funnel optimisation, user lifecycle marketing, and product-led growth approaches
Able to communicate clearly and confidently with both internal and external stakeholders at all levels
Comfortable in afastmovingenvironment,love to learn, and bring energy to ambiguity
Bonus: experience with digital creative tools, SaaS platforms, telco, retail, banking, or other partner-led distribution models
As our many awards will tell you, at Adobeyou'llbe immersed in an exceptional work environment that is recognized around the world.You'llbe surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. Ifyou'relooking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog, https://blog.adobe.com/en/topics/adobe-life and explore the phenomenal benefits we offer at Rewards.adobe.com.
Adobe is an equal opportunity employer. We hire individuals, regardless of gender, race or colour, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status. We know that when our employees feel appreciatedand included, they can be more creative,innovativeand successful. This is what it means to be AdobeForAll.We'reon a mission to hire thevery bestand are committed to creating exceptional employee experiences where everyone is respected and has access to equal
About Adobe
Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe's industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We're on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
Let's Adobe together
At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.
Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.
AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.
At Adobe, we empower employees to innovate with AI - and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it's restricted during live interviews. See how we think about AI in the hiring experience.
Expected Pay Range:
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $125,500 -- $226,700 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. In New York, the pay range for this position is $156,500 - $226,700 In Illinois, the pay range for this position is $136,300 - $197,350At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
About Adobe
Sourced by ZipRecruiter
Adobe for All is our vision to advance diversity, equity, and inclusion (DEI) across our company and in our communities. We’re focused on creating a more diverse and inclusive workforce; unleashing the full potential of every employee; and driving meaningful impact for Adobe, our industry, and society at large. Creativity has the power to unite us and inspire us to change the world. Through a vision we call Creativity for All, we’re empowering millions of people of all ages and backgrounds to express themselves, reach their full potential, and share their diverse perspectives with the world. We’re committed to advancing the responsible use of technology and driving a positive environmental impact through sustainability and climate action. Our innovations are making a significant impact across AI ethics, security, privacy, trust and safety, accessibility, and sustainability.
Industry
Computer and computer peripheral equipment and software wholesalers
Company size
10,000+ Employees
Headquarters location
San Jose, CA, US
Year founded
1982