... funnel integrated marketing plans to deliver results * A collaborative communicator who is adept at building relationships and consensus among teams and decision makers * A regional expert able to ...
... funnel integrated marketing plans to deliver results * A collaborative communicator who is adept at building relationships and consensus among teams and decision makers * A regional expert able to ...
... funnel integrated marketing plans to deliver results * A collaborative communicator who is adept at building relationships and consensus among teams and decision makers * A regional expert able to ...
... funnel integrated marketing plans to deliver results * A collaborative communicator who is adept at building relationships and consensus among teams and decision makers * A regional expert able to ...
Director of Leasing & Revenue
Arlington, VA · On-site +1
The Director will serve as the internal expert on leasing performance, pricing strategy ... This person should be equally comfortable evaluating leasing funnel performance, guiding operator ...
Director of Leasing & Revenue
Arlington, VA · On-site +1
The Director will serve as the internal expert on leasing performance, pricing strategy ... This person should be equally comfortable evaluating leasing funnel performance, guiding operator ...
Business Account Executive
Bristol, VA · On-site
Be an expert at prospecting and funnel management. * Must be self-motivated, with excellent time management, organizational skills and complex problem solving. * Possess an intuitive understanding of ...
Business Account Executive
Bristol, VA · On-site
Be an expert at prospecting and funnel management. * Must be self-motivated, with excellent time management, organizational skills and complex problem solving. * Possess an intuitive understanding of ...
Director, Growth Marketing
Hampton, VA · Remote
$140K - $160K/yr
Be the SEM Expert * Own paid search strategy, execution, and optimization. * Manage keywords ... Funnel velocity * Revenue growth across multiple business lines Required Qualifications: * 12-15 ...
Director, Growth Marketing
Hampton, VA · Remote
$140K - $160K/yr
Be the SEM Expert * Own paid search strategy, execution, and optimization. * Manage keywords ... Funnel velocity * Revenue growth across multiple business lines Required Qualifications: * 12-15 ...
Commercial Sales Representative
$50K - $60K/yr
... expert and act as the customer's key contact and resource. Build strong business relationships with prospective customers and manage the sales funnel/cycle by continually following up on their ...
Commercial Sales Representative
$50K - $60K/yr
... expert and act as the customer's key contact and resource. Build strong business relationships with prospective customers and manage the sales funnel/cycle by continually following up on their ...
Business Account Executive
Bristol, VA · On-site
Be an expert at prospecting and funnel management. * Must be self-motivated, with excellent time management, organizational skills and complex problem solving. * Possess an intuitive understanding of ...
Business Account Executive
Bristol, VA · On-site
Be an expert at prospecting and funnel management. * Must be self-motivated, with excellent time management, organizational skills and complex problem solving. * Possess an intuitive understanding of ...
Commercial Sales Representative
Verona, VA · On-site
$50K - $60K/yr
... expert and act as the customer's key contact and resource. Build strong business relationships with prospective customers and manage the sales funnel/cycle by continually following up on their ...
Commercial Sales Representative
Verona, VA · On-site
$50K - $60K/yr
... expert and act as the customer's key contact and resource. Build strong business relationships with prospective customers and manage the sales funnel/cycle by continually following up on their ...
Technical Sourcer (req-270) with Security Clearance
Fairfax, VA · On-site
$26 - $29/hr
Build a qualified top-of-funnel pipeline for assigned cleared technical requisitions: AI/ML ... Expert-level Boolean search and LinkedIn Recruiter proficiency, with disciplined ATS documentation ...
Technical Sourcer (req-270) with Security Clearance
Fairfax, VA · On-site
$26 - $29/hr
Build a qualified top-of-funnel pipeline for assigned cleared technical requisitions: AI/ML ... Expert-level Boolean search and LinkedIn Recruiter proficiency, with disciplined ATS documentation ...
Commercial Sales Representative
Verona, VA · On-site
$50K - $60K/yr
... expert and act as the customer's key contact and resource. Build strong business relationships with prospective customers and manage the sales funnel/cycle by continually following up on their ...
Commercial Sales Representative
Verona, VA · On-site
$50K - $60K/yr
... expert and act as the customer's key contact and resource. Build strong business relationships with prospective customers and manage the sales funnel/cycle by continually following up on their ...
Commercial Sales Representative
$50K - $60K/yr
... expert and act as the customer's key contact and resource. Build strong business relationships with prospective customers and manage the sales funnel/cycle by continually following up on their ...
Commercial Sales Representative
$50K - $60K/yr
... expert and act as the customer's key contact and resource. Build strong business relationships with prospective customers and manage the sales funnel/cycle by continually following up on their ...
Director, Growth Marketing
Hampton, VA · On-site +1
$140K - $160K/yr
Be the SEM Expert * Own paid search strategy, execution, and optimization. * Manage keywords ... Funnel velocity * Revenue growth across multiple business lines Required Qualifications: * 12-15 ...
Director, Growth Marketing
Hampton, VA · On-site +1
$140K - $160K/yr
Be the SEM Expert * Own paid search strategy, execution, and optimization. * Manage keywords ... Funnel velocity * Revenue growth across multiple business lines Required Qualifications: * 12-15 ...
Commercial Sales Representative
Verona, VA · On-site
$50K - $60K/yr
... expert and act as the customer's key contact and resource. Build strong business relationships with prospective customers and manage the sales funnel/cycle by continually following up on their ...
Commercial Sales Representative
Verona, VA · On-site
$50K - $60K/yr
... expert and act as the customer's key contact and resource. Build strong business relationships with prospective customers and manage the sales funnel/cycle by continually following up on their ...
Regional Product Specialist
Richmond, VA · On-site
Become the subject matter expert for Mizuho OSI complete product line * Provide support as the ... Proactively identify new support surface opportunities, maintain a sales funnel via Salesforce.
Regional Product Specialist
Richmond, VA · On-site
Become the subject matter expert for Mizuho OSI complete product line * Provide support as the ... Proactively identify new support surface opportunities, maintain a sales funnel via Salesforce.
Regional Product Specialist
Richmond, VA · On-site
Become the subject matter expert for Mizuho OSI complete product line * Provide support as the ... Proactively identify new support surface opportunities, maintain a sales funnel via Salesforce.
Regional Product Specialist
Richmond, VA · On-site
Become the subject matter expert for Mizuho OSI complete product line * Provide support as the ... Proactively identify new support surface opportunities, maintain a sales funnel via Salesforce.
Senior Associate, Outbound Marketing Strategy & Operations - Performance Marketing (Hybrid)
Mclean, VA · On-site +1
The Senior Associate will be an expert in the outbound digital marketing space, specifically ... Possess a solid understanding of digital performance marketing, conversion funnel optimization, and ...
Senior Associate, Outbound Marketing Strategy & Operations - Performance Marketing (Hybrid)
Mclean, VA · On-site +1
The Senior Associate will be an expert in the outbound digital marketing space, specifically ... Possess a solid understanding of digital performance marketing, conversion funnel optimization, and ...
Become the subject matter expert for Mizuho OSI complete product line * Provide support as the ... Proactively identify new support surface opportunities, maintain a sales funnel via Salesforce.
Become the subject matter expert for Mizuho OSI complete product line * Provide support as the ... Proactively identify new support surface opportunities, maintain a sales funnel via Salesforce.
Senior Associate, Outbound Marketing Strategy & Operations - Performance Marketing (Hybrid)
Richmond, VA · On-site +1
The Senior Associate will be an expert in the outbound digital marketing space, specifically ... Possess a solid understanding of digital performance marketing, conversion funnel optimization, and ...
Senior Associate, Outbound Marketing Strategy & Operations - Performance Marketing (Hybrid)
Richmond, VA · On-site +1
The Senior Associate will be an expert in the outbound digital marketing space, specifically ... Possess a solid understanding of digital performance marketing, conversion funnel optimization, and ...
Personal Lines Insurance Sales Agent - Remote
Battery Park, VA · On-site
$36K - $90K/yr
Become a knowledge expert of our carrier insurance products * Establish new relationships with potential clients and close sales opportunities * Work within our CRM system to build your sales funnel ...
Personal Lines Insurance Sales Agent - Remote
Battery Park, VA · On-site
$36K - $90K/yr
Become a knowledge expert of our carrier insurance products * Establish new relationships with potential clients and close sales opportunities * Work within our CRM system to build your sales funnel ...
... funnel reviews with stakeholders. * Own Salesforce hygiene, forecasting accuracy, monthly financial ... Recognized subject matter expert in technical and solution-based selling, including proposals ...
... funnel reviews with stakeholders. * Own Salesforce hygiene, forecasting accuracy, monthly financial ... Recognized subject matter expert in technical and solution-based selling, including proposals ...
Funnel Expert information
What is the difference between Funnel Expert vs Digital Marketing Specialist?
| Aspect | Funnel Expert | Digital Marketing Specialist |
|---|---|---|
| Credentials | Experience in sales funnels, marketing automation tools | Marketing degrees, certifications like Google Ads, HubSpot |
| Work Environment | Focus on funnel design, conversion optimization, sales processes | Broader marketing campaigns, social media, content creation |
| Industry Usage | Common in e-commerce, online services, SaaS | Widespread across all digital marketing sectors |
| Search & Comparison Intent | Often compared for funnel strategies and conversions | Compared for overall marketing strategies and campaigns |
The main difference is that a Funnel Expert specializes in designing and optimizing sales funnels to maximize conversions, while a Digital Marketing Specialist handles broader marketing campaigns across multiple channels. Both roles require marketing knowledge, but the Funnel Expert focuses more on funnel-specific skills and tools.
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Columbia Sportswear rating
7.0
Based on 91 frontline employees who took The Breakroom Quiz
18th of 104 rated fashion retailers
Job description
ABOUT THE POSITION
The Director of Korea Marketing leads the development of the regional marketing strategy and the regional marketing team to drive breakthrough brand marketing, accelerate consumer acquisition and elevate the Columbia Brand across the Korean marketplace.
This role will report into the Global Brand Marketing organization, but will work in close partnership as the strategic marketing partner for the regional GM. This role will also work closely with cross-functional Korean team members in Sales, Merchandising and Operations; as well as with Global Product Marketing, Brand Design, and Retail teams to ensure strategic alignment while scaling Brand initiatives and driving regional relevant marketing campaigns.
HOWYOU'LLMAKE A DIFFERENCE
- Strategy: Develop and execute full funnel marketing strategies to drive customer acquisition, engagement, and retention
- Leadership: Guide, mentor, and empower a high-performing marketing team, fostering a culture of creativity, resourcefulness, collaboration and innovative thinking
- Collaboration: Serve as the strategic marketing partner to the GM, setting long range marketing plans aligned with global and regional business objectives
- Brand Management: Coordinate brand positioning, drive full funnel integrated marketing and ensure consistent messaging across all consumer touchpoints
- Consumer Acquisition: Develop and implement marketing tactics that serve the regional consumer and align with the global brand acquisition strategy
- Performance: Set objectives, analyze and report out on the effectiveness of marketing campaigns, activations and channel tactics, using data-driven insights to refine and improve
- Budget Management: Own and manage the marketing budget to ensure efficient allocation of resources and maximum ROI
- Retail Marketing: Elevate the retail experience through Mono-Brand and SiS locations, ensuring the retail experience is aligned to elevate the assortment and meet or surpass consumer expectations
- Media: Oversee all paid and organic media strategy, inclusive of paid brand, direct response channels, owned social and retail channels
YOU ARE
- A respected and proven people leader
- An strategic marketer who is skilled in driving full funnel integrated marketing plans to deliver results
- A collaborative communicator who is adept at building relationships and consensus among teams and decision makers
- A regional expert able to adapt brand direction at a regional level without losing the objective
- A true champion of the consumer, developing strategy that drives regional consumer acquisition and retention
YOU HAVE
- Bachelor's or Master's degree in Marketing, Advertising, Retail Marketing or a related field
- 10+ years of strategic brand and marketing experience
- 8+ years of people management experience including managing through managers
- Proven track record of building and implementing regional strategies in alignment with global brand strategies
- Strong problem-solving skills, with the ability to make strategic decisions
- Proficiency in fostering collaborative spaces for consumer centric and creative ideation
- Applied, broad industry knowledge and commercial awareness to develop operating plans and drive performance across marketing functions
- The ability to travel regionally and on occasion internationally
- Ability to speak Korean and English fluently
This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.
What Columbia Sportswear employees say
Pay
Benefits
Hours and flexibility
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About Columbia Sportswear
Sourced by ZipRecruiter
Columbia Sportswear Company and our portfolio of brands, including Columbia, SOREL, Mountain Hardwear and prAna, know a thing or two about adventures. After all, we've been on one since 1938, working to perfect the art of enjoying the outdoors. Behind everything we make is an employee who's found that the greatest adventure starts with joining a company that strives to do the right thing.
Industry
Apparel and accessories stores
Company size
5,001 - 10,000 Employees
Headquarters location
Portland, OR, US
Year founded
1938