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Funnel Designer Jobs in Calgary, AB (NOW HIRING)

Danaher

Country Manager

Calgary, AB · On-site +1

CA$150K - CA$175K/yr

The RSM manages all funnel creation, funnel development and selling activities of the research ... At Leica Microsystems we believe in designing a better, more sustainable workforce. We recognize ...

People Corporation

Inside Sales Consultant

Calgary, AB

CA$50K - CA$55K/yr

... building out a funnel and helping unlock new business opportunities through cold calling ... We offer customized solutions designed to fit the unique needs of businesses and their employees ...

All JobsFunnel Designer JobsFunnel Designer Jobs in Calgary, AB

Funnel Designer information

What is a funnel designer?

A Funnel Designer is responsible for creating and optimizing sales and marketing funnels that guide potential customers through a structured journey toward conversion. They design landing pages, email sequences, and automation flows to improve user experience and maximize conversions. Their role often involves A/B testing, analytics tracking, and using tools like ClickFunnels, Kartra, or HighLevel to build effective funnel strategies. A good Funnel Designer understands customer psychology and marketing principles to drive growth and improve ROI for businesses.

What are the key skills and qualifications needed to thrive as a funnel designer?

To thrive as a Funnel Designer, you need expertise in digital marketing strategies, conversion rate optimization, and user experience design, often supported by relevant marketing or design education. Familiarity with tools like ClickFunnels, Leadpages, Google Analytics, and CRM platforms is typically required. Strong communication, creative problem-solving, and project management skills help you stand out in this role. These capabilities are essential for designing effective funnels that drive business goals while collaborating smoothly with marketing, sales, and design teams.

What are the typical collaborative activities for a funnel designer within a marketing team?

Funnel Designers often work closely with marketing strategists, copywriters, graphic designers, and sales teams to craft and optimize customer journeys. Their day-to-day responsibilities may include brainstorming campaigns, analyzing funnel performance metrics, creating wireframes and mockups, and leading A/B testing initiatives. Collaboration is crucial, as successful funnels require seamless integration of compelling content, persuasive design, and streamlined user flows. By regularly sharing insights and feedback with team members, Funnel Designers help ensure that all elements of the funnel work together to maximize conversions and achieve business objectives.

How to start as a funnel designer?

To start as a funnel designer, gain skills in marketing, copywriting, and design tools like Figma or Sketch. Develop an understanding of sales funnels, user experience, and conversion optimization, and build a portfolio to showcase your work. Many roles also require familiarity with analytics platforms and A/B testing methods.

Is funnel design in demand?

Funnel design is in high demand as businesses increasingly rely on digital marketing and sales funnels to convert leads. Skilled funnel designers who understand marketing strategies and tools like ClickFunnels or Leadpages are sought after across various industries.

What does a funnel designer do?

A funnel designer creates and optimizes sales funnels to guide potential customers through the buying process, increasing conversions. They use tools like landing page builders and analytics platforms, and often have skills in marketing, copywriting, and design to develop effective user journeys.

What are popular job titles related to Funnel Designer jobs in Calgary, AB?

For Funnel Designer jobs in Calgary, AB, the most frequently searched job titles are:

What job categories do people searching Funnel Designer jobs in Calgary, AB look for?

The top searched job categories for Funnel Designer jobs in Calgary, AB are:

Funnel Designer jobs near you
Infographic showing various Funnel Designer job openings in Calgary, AB as of August 2026, with employment types broken down into 100% Full Time. Highlights an 66% In-person, and 34% Remote job distribution.

Marketing Performance & Analytics Specialist

Payworks Inc.

Calgary, AB

Full-time

Medical, Retirement, PTO

Posted 8 days ago

Job description

Doing business to business, person to person. Payworks is a leading workforce management solutions provider and multi-year winner of the Canada's Best Managed Companies program. We are proudly Canadian and committed to developing world-class products and providing a progressive workplace culture where Doing Right by People is our purpose.

With clients of all sizes and more than 600 employees, we currently have an exciting opportunity on our Marketing team for the right candidate. Because when it comes to great people, there's always room for one more.  

DOING RIGHT BY PEOPLE - IT'S WHAT WE DO
Reporting to the Senior Manager, Growth Marketing, the Marketing Performance & Analytics Specialist is the performance intelligence centre of Payworks' demand generation engine. You own full-funnel analytics, campaign and channel attribution, and performance reporting across all demand streams, translating data into clear recommendations on where to invest, scale, or redirect budget with qualified pipeline and revenue as the primary business objectives.

This is more than campaign optimization. You look across channels, audiences, and the entire funnel to determine which investments are generating the greatest return, and you make the case for what we should do differently.

WHY YOU SHOULD CHOOSE PAYWORKS
+Comprehensive employer paid benefits, including a Health Spending Account, for you and your family and excellent pension plan with employer contributions.
+Plenty of professional development opportunities.
+Community-minded culture - Receive two paid days per year to volunteer and lots of opportunity to "Pay it Forward".
+Time and flexibility to meet your needs - Hybrid work model with flexible work options, plus 3 weeks vacation to start, flex time and parental leave benefits.
+Cool perks - Annual Lifestyle Spending Account, fun office environment and events, and more!

TURNING INSIGHTS INTO IMPACT - IT'S WHAT YOU'LL DO
+Demand Funnel Analytics & Performance Reporting - Own weekly and monthly performance reporting across all demand streams (MQL, PQL, SIL, EQL), channels, and campaigns. Produce full-funnel conversion analysis from lead through to qualified pipeline and revenue, and evolve Salesforce dashboards and reporting to support Marketing leadership, executive, and Board-level presentations.
+Campaign & Channel Attribution - Own campaign, channel, and demand-source attribution across the full funnel. Maintain UTM governance, tracking pixel integrity, GCLID auto-tagging, and view-through attribution. Go beyond tracking mechanics to answer the strategic question: which investments, campaigns, channels, and audiences are driving qualified pipeline?
+Performance Recommendations & Budget Optimization - Monitor performance against targets and defined thresholds. Identify performance signals, explain what they mean, and deliver clear, data-backed recommendations on where to increase, reduce, or redirect spend. Prepare quarterly performance summaries and budget pacing analysis to support investment decisions.
+Testing & Experimentation - Design and run A/B and multivariate tests across landing pages, ads, and emails. Document hypotheses, results, and learnings, and translate insights into optimization actions. Testing is a tool that feeds your broader performance analysis, not the defining mandate.
+Segmentation & ICP Analysis - Use Clay/ICP-enriched data to identify which audiences convert best across channels and funnel stages. Surface insights that sharpen targeting decisions and inform campaign strategy.
+Emerging Channels & AI-Driven Discovery - Help assess shifts in B2B acquisition channels, including the growing role of AI-driven discovery and answer engine optimization (AEO). Evaluate their contribution to demand and pipeline, and recommend where we should test or redirect investment.

WHAT YOU'LL NEED TO SUCCEED
+5+ years in marketing analytics, demand generation, or performance marketing, ideally in B2B SaaS, HR tech, or financial services, plus a related degree, diploma, or equivalent experience. 
+Strong analytical capability with demonstrated experience in full-funnel reporting, conversion analysis, attribution modelling, and pipeline performance, not just channel-level metrics. 
+Hands-on experience with paid media platforms (Google Ads, LinkedIn, Meta, programmatic platforms such as StackAdapt). You understand paid media well, are comfortable in the platforms, and can pitch in on execution when needed. 
+Hands-on experience designing and running A/B and multivariate tests with a structured, hypothesis-driven approach. 
+Strong Salesforce skills, including performance dashboards, funnel analysis, attribution modelling, and pipeline reporting; experience with Data 360 is an asset. 
+Solid UTM governance and tracking validation knowledge. 
+Familiarity with Marketing Cloud or similar platforms, working knowledge of Clay or similar data enrichment tools, and proficiency with Monday.com or similar project management tools.
+A clear communicator who can turn complex data into plain-language strategic recommendations that teams and leadership can act on quickly. 
+Influence without authority. You drive improvements through the quality of your analysis and the clarity of your recommendations, even when others own execution, budget, and strategy. 
+Detail-oriented and proactive. You catch broken tracking, flag performance issues, and surface missing attribution data before they compound. 
+Broader demand generation experience is a strong asset. Depth in demand gen strategy, funnel operations, or marketing operations will strengthen your impact and provide experienced partnership to the Growth Marketing leadership team. 
+Bilingual in French is considered an asset

We are proud to support a Flexible Work Plan that recognizes the diverse needs and lifestyles of our people. The Marketing Performance & Analytics Specialist has the option to work fully from the Payworks office in Calgary or on a hybrid work model, working in the office at least three (3) days a week. 

Payworks is committed to providing an inclusive, accessible environment, and collaborating with employees, clients and guests to identify and effectively remove barriers, in a manner that respects the principles of independence, dignity, integration, reasonable accommodation and equal opportunity. Payworks welcomes and encourages applications from all persons. Individuals applying for employment with Payworks may request accommodations at all stages of recruitment and employment from Human Resources.

Employees at Payworks' come from different backgrounds, and we celebrate those differences. We are looking for the best candidate for this opportunity, but do not expect applicants to meet every qualification in order to be considered.

Payworks does not use artificial intelligence (AI) technologies in the screening, assessment, or selection of applicants at any stage of the hiring process.

This posting is for an existing vacancy within our team.

Employment Type: FULL_TIME

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