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Funnel Design Jobs in Portland, OR (NOW HIRING)

Sales Representative/DAS

Portland, OR ยท On-site

$70K - $90K/yr

Prepares monthly forecasts, sales plan, sales funnel and sales results and annual forecast reports ... We provide design, construction, licensing, sales, service, rentals, installation, and maintenance ...

Creative Director

Portland, OR ยท On-site

$250 - $270/hr

... design, production, and delivery across the entire marketing funnel. This role will be responsible for the development of bespoke creative for key brand and marketing initiatives including seasonal ...

Design and maintain measurement frameworks (e.g., adoption, usage, retention, share, funnel/driver analyses); when applicable, support experiment or pre/post evaluation and interpret results for ...

Be Seen First

Own content strategy across the funnel -- thought leadership, case studies, and demand-generation ... Design and run partnerships with marketplace providers, technology providers and complimentatry ...

... funnel management and service design strategies - Leveraging trend analysis for informed decision-making in sales operations - Developing customer segmentation strategies to optimize service ...

Commercial AI Strategy Director

Portland, OR ยท On-site

$122K - $504K/yr

... funnel to building business cases and designing new products. Your role will involve driving ... supporting the design and execution of go-to-market efforts. Your responsibilities include ...

We recently won the prestigious Technology Innovation and Beyond the Funnel Awards from Amazon Ad ... You will also design media plans, present to clients, and collaborate with our Business Development ...

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Showing results 1-20

Funnel Design information

What is funnel design?

Funnel design refers to the process of creating a strategic path that guides potential customers through various stages, from initial awareness to making a purchase or taking a desired action. This involves designing and optimizing landing pages, email sequences, and calls to action to maximize conversions and user engagement. Effective funnel design helps businesses streamline their marketing and sales processes, identify areas for improvement, and increase revenue by nurturing leads more efficiently.

What are the key skills and qualifications needed to thrive as a funnel designer, and why are they important?

To thrive as a Funnel Designer, you need a solid understanding of digital marketing, conversion optimization, and user experience principles, typically supported by experience in sales funnels and marketing strategies. Familiarity with funnel-building platforms like ClickFunnels, Leadpages, and analytics tools such as Google Analytics is essential. Strong communication, creativity, and analytical thinking help you craft compelling user journeys and collaborate effectively with teams. These skills ensure that funnels are both technically sound and strategically designed to maximize conversions and achieve business goals.

What are some common challenges faced by funnel designers and how can they be addressed?

Funnel designers often face challenges such as aligning marketing strategies with user experience, optimizing conversion rates, and collaborating with cross-functional teams like sales and development. Navigating frequent changes in campaign goals or target audiences can also add complexity. To address these challenges, it's essential to maintain clear communication with stakeholders, regularly analyze funnel metrics, and stay updated on best practices in user journey mapping and A/B testing. Leveraging collaboration tools and feedback loops can help ensure the funnel design remains effective and meets business objectives.

What is the difference between Funnel Design vs Web Design?

AspectFunnel DesignWeb Design
Primary FocusCreating sales or marketing funnels to guide user actionsDesigning overall website layout and aesthetics
Skills & ToolsConversion optimization, copywriting, funnel software (e.g., ClickFunnels)UI/UX, graphic design, HTML/CSS
Work EnvironmentMarketing agencies, e-commerce, digital marketingWeb development firms, corporate websites, creative agencies
CertificationsDigital marketing, funnel building coursesWeb design certifications, UI/UX courses

While Funnel Design focuses on creating effective sales funnels to maximize conversions, Web Design involves designing the overall look and feel of websites. Both roles require a good understanding of user experience, but Funnel Design is more specialized in marketing strategies and conversion tactics, whereas Web Design emphasizes visual aesthetics and site functionality.

How to start as a funnel design?

To start as a funnel designer, develop skills in marketing, user experience, and graphic design, and learn to use tools like ClickFunnels or Figma. Building a portfolio of funnel projects and gaining experience through online courses or certifications can help establish credibility in the field.

Is funnel design in demand?

Funnel design is in high demand as businesses increasingly rely on digital marketing and sales funnels to optimize customer journeys. Professionals skilled in tools like ClickFunnels, Leadpages, or HubSpot, and with knowledge of conversion rate optimization, are sought after in marketing and sales roles.

What does a funnel design do?

A funnel designer creates visual representations of sales or marketing processes to guide potential customers through each stage, from awareness to conversion. They use tools like flowcharts and software to optimize user experience and improve conversion rates, often collaborating with marketing and sales teams.
Infographic showing various Funnel Design job openings in Portland, OR as of August 2026, with employment types broken down into 87% Full Time, 9% Part Time, and 4% Contract. Highlights an 86% Physical, 4% Hybrid, and 10% Remote job distribution.

Senior Cross-Channel Marketing Measurement & Attribution Lead

Trend Capital Holdings, Inc.

Vancouver, WA โ€ข On-site

$82K - $125K/yr

Full-time

Re-posted 24 days ago


Job description

ABOUT THIS JOB

We are looking for an experienced marketing measurement and attribution expert who has successfully built and managed cross channel measurement frameworks for established consumer brands. This person will design, implement, and maintain our entire marketing measurement ecosystem, giving us a complete understanding of how our brand grows across every customer touchpoint.

This is a highly technical and strategic role. We are looking for someone who understands how to connect fragmented marketing data into one unified source of truth, providing actionable insights into brand awareness, customer journeys, attribution, and long term brand growth.


RESPONSIBILITIES

  • Design and implement a complete cross channel marketing measurement strategy from the ground up.

  • Architect the company’s tracking infrastructure, including implementation of Google Tag Manager, pixels, server side tracking, APIs, Conversion API, Enhanced Conversions, and other modern measurement technologies.

  • Evaluate, select, and implement the best attribution and measurement platforms such as Northbeam, Triple Whale, Hyros, Adobe Analytics, or custom solutions based on business needs.

  • Ensure accurate tracking across every marketing channel, including:

    • Meta

    • Google Ads

    • YouTube

    • Demand Gen

    • Display

    • Performance Max

    • Search

    • TikTok

    • Snapchat

    • Connected TV (CTV)

    • Programmatic

    • Organic Search

    • Organic Social

    • Email

    • Direct Traffic

    • Offline marketing initiatives

  • Build a unified reporting environment that consolidates all marketing data into a single source of truth.

  • Measure and report brand growth on a weekly, monthly, quarterly, and yearly basis, including:

    • Brand awareness

    • Brand recognition

    • Brand lift

    • Share of Search

    • Customer acquisition trends

    • Assisted conversions

    • Multi touch attribution

    • Incrementality

    • Cross device journeys

  • Analyze customer journeys across multiple touchpoints

Example:

A customer sees two Facebook ads, later watches a YouTube video, clicks on a Display ad, and finally searches Google before converting. Your job is to identify every interaction that influenced the conversion instead of giving credit only to the last click.

  • Understand and analyze the complete customer journey across:

    • Top of Funnel

    • Middle of Funnel

    • Bottom of Funnel

  • Provide insights into how each stage of the funnel contributes to overall business performance and how campaigns influence one another across channels.

  • Measure how awareness campaigns on YouTube, Display, Demand Gen, CTV, Meta, TikTok, and other upper funnel channels contribute to lower funnel conversions through Google Search, branded search, remarketing, direct traffic, and other conversion channels.

  • Build attribution models that accurately measure the contribution of every marketing touchpoint.

  • Produce executive level dashboards and reports explaining:

    • What is driving brand growth

    • What is driving conversions

    • Which channels assist other channels

    • Where customers first discover the brand

    • Where customers ultimately convert

    • Which campaigns generate the highest long term value

  • Continuously improve campaign measurement, attribution, and tracking infrastructure based on data driven insights.


REQUIRED KNOWLEDGE & SKILLS

  • 4+ years proven experience building marketing measurement frameworks for large consumer brands with multi million dollar advertising budgets.

  • Deep understanding of attribution modeling, incrementally testing, media mix modeling (MMM), and marketing analytics.

  • 4+ years extensive experience with Google Tag Manager, Google Analytics 4, server side tagging, BigQuery, APIs, and enterprise tracking implementations.

  • Experience implementing enterprise attribution platforms and customer journey analytics solutions.

  • Strong understanding of cross device and cross platform measurement.

  • Ability to translate complex marketing data into clear, actionable recommendations for executives and marketing teams.


IDEAL CANDIDATE

We’re looking for someone who doesn’t simply build dashboards. You build the entire measurement ecosystem. You know how to connect every marketing touchpoint into one cohesive story, understand how customers move from awareness to conversion across channels, and provide insights that directly improve marketing performance, attribution accuracy, and long term brand growth.