Product Marketing Manager (Remote – United States)
Location: Remote (United States)
Employment Type: Full-TimePosition Summary
We are seeking a strategic and customer-focused Product Marketing Manager to lead the positioning, messaging, and go-to-market strategy for our consulting services and technology solutions. In this role, you will collaborate closely with product, sales, business development, and marketing teams to communicate the value of our offerings, drive customer engagement, and support revenue growth.
The ideal candidate has experience in B2B product marketing, technology or professional services, and excels at translating complex products into compelling value propositions. This is a full-time remote position open to candidates legally authorized to work in the United States.
Key Responsibilities
Develop and execute product marketing strategies that support business objectives and revenue growth.
Create compelling product positioning, messaging, and value propositions for consulting and technology services.
Lead go-to-market (GTM) planning and execution for new products, services, and feature launches.
Partner with product, sales, and business development teams to ensure consistent messaging across all customer touchpoints.
Conduct market research, customer interviews, and competitive analysis to identify market opportunities and industry trends.
Develop sales enablement materials, including product presentations, one-pagers, battle cards, case studies, and FAQs.
Collaborate with content marketing to create blogs, white papers, webinars, email campaigns, and digital assets.
Monitor product performance and marketing campaign effectiveness using analytics and customer feedback.
Support lead generation initiatives by developing targeted campaigns for key customer segments.
Work with cross-functional teams to improve customer adoption, engagement, and retention.
Present product updates, market insights, and campaign performance to leadership.
Required Qualifications
Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
Minimum of 3 years of experience in product marketing, B2B marketing, or technology marketing.
Experience developing go-to-market strategies and product positioning.
Strong understanding of customer segmentation, market research, and competitive analysis.
Excellent written, verbal, and presentation communication skills.
Strong analytical and project management skills with the ability to manage multiple priorities.
Experience collaborating with cross-functional teams in a remote environment.
Proficiency with Microsoft Office, Google Workspace, and marketing collaboration tools.
Preferred Qualifications
Experience marketing SaaS, software, IT consulting, cloud services, or technology solutions.
Familiarity with CRM and marketing automation platforms such as HubSpot, Salesforce, or Marketo.
Experience with Google Analytics, SEO, and digital marketing strategies.
MBA or professional marketing certification is a plus.
Preferred Skills
Benefits
Competitive salary
Fully remote work environment
Flexible working hours
Paid time off and company-recognized holidays
Professional development and learning opportunities
Career advancement within a growing consulting and technology company
Collaborative, inclusive, and supportive remote culture