Location: Corporate Headquarters - Pompano Beach, FL
Position Type: Full-Time, In-Office
Join Spring Footwear
Since 1991, Spring Footwear has been dedicated to designing footwear that delivers exceptional comfort, quality, and style. Today, our family of brands continues to grow through wholesale partnerships, retail stores, and an expanding direct-to-consumer business.
As our digital business continues to grow, we are seeking a creative, strategic, and social-first Social Media & Community Manager to lead the growth of our organic social media presence while building an engaged community around the Spring Step Shoes brand.
This role will own the strategy, planning, creation, publishing, and optimization of Spring Step Shoes' organic social media presence across all major platforms. Working closely with eCommerce, Creative, Merchandising, Customer Service, and external creators, you will develop compelling content that showcases our products, craftsmanship, people, and brand personality while building an engaged community that drives brand awareness, customer loyalty, and long-term business growth.
If you're passionate about storytelling, content creation, social media strategy, influencer marketing, and building authentic communities, we'd love to hear from you.
What You'll Do
Content Creation & Brand Storytelling (35%)
Own the creation of engaging, platform-native content across Instagram, TikTok, Facebook, Pinterest, YouTube, and emerging social platforms.
Produce original photography, short-form videos, Reels, TikToks, Stories, product features, styling inspiration, educational content, behind-the-scenes videos, employee spotlights, customer stories, and seasonal campaign content.
Capture authentic content throughout the corporate office, product development process, retail stores, trade shows, photoshoots, events, and customer experiences.
Bring seasonal campaigns, product launches, and brand storytelling to life through compelling social-first content.
Partner closely with the Creative team to ensure all content reflects Spring Step Shoes' premium brand identity while remaining authentic to each platform.
Build and maintain a centralized digital content library for use across social media, email marketing, website content, paid advertising, and future campaigns.
Continuously identify new content opportunities that showcase the lifestyle, comfort, craftsmanship, and personality behind the Spring Step Shoes brand.
Social Media Strategy & Community Growth (30%)
Develop and execute the overall organic social media strategy that increases brand awareness, engagement, audience growth, and customer loyalty.
Own the monthly social content calendar in partnership with eCommerce, Creative, and Merchandising teams.
Manage daily publishing across all social media platforms while ensuring consistent brand messaging and visual quality.
Build meaningful relationships with customers through active community management by responding to comments, direct messages, tagged content, and customer conversations.
Foster an engaged online community that encourages conversation, advocacy, and long-term customer relationships.
Stay current on platform updates, algorithms, emerging trends, and new social features to continuously improve performance.
Monitor competitor activity and industry best practices to identify opportunities for innovation and growth.
Influencer, Creator & User-Generated Content (UGC) Strategy (25%)
Develop and execute Spring Step Shoes' influencer, creator, affiliate, and user-generated content strategy.
Identify, recruit, and cultivate relationships with creators, influencers, affiliates, and brand ambassadors aligned with the Spring Step Shoes brand.
Coordinate product gifting, creator collaborations, affiliate partnerships, social campaigns, and influencer activations.
Develop scalable customer UGC initiatives that encourage authentic product reviews, styling inspiration, and brand advocacy.
Source, organize, and repurpose creator-generated content across social media, website, email marketing, SMS marketing, and paid advertising.
Maintain an organized library of creator and customer-generated assets for future marketing initiatives.
Measure creator performance, campaign engagement, and ROI while continuously optimizing partnership strategies.
Analytics, Reporting & Optimization (10%)
Monitor performance across all organic social media channels and regularly analyze campaign results.
Track KPIs including audience growth, engagement rate, reach, impressions, saves, shares, video views, watch time, referral traffic, website sessions, and revenue influenced by organic social media.
Identify top-performing content and provide actionable recommendations for continuous improvement.
Conduct A/B testing on content formats, messaging, creative approaches, posting cadence, and publishing schedules.
Develop monthly reporting that translates performance data into strategic insights.
Utilize analytics to continuously refine content strategy, community engagement, and creator partnerships.
What We're Looking For
Required Qualifications
- 3-5 years of experience managing social media, content marketing, community management, or brand marketing for a consumer, fashion, footwear, lifestyle, or direct-to-consumer brand.
- Demonstrated success growing social media audiences, engagement, and organic brand awareness.
- Strong portfolio showcasing original photography, videography, short-form video, and social media campaigns.
- Experience developing and executing organic social media strategies across Instagram, TikTok, Facebook, Pinterest, and YouTube.
- Strong photography, videography, lighting, and mobile content creation skills.
- Proficiency with CapCut, Adobe Creative Suite (Photoshop, Premiere Pro, Lightroom), Canva, or similar creative tools.
- Experience planning and managing content calendars.
- Experience developing influencer, creator, affiliate, or user-generated content programs.
- Excellent copywriting, storytelling, and communication skills.
- Comfortable appearing on camera when appropriate.
- Strong organizational skills with the ability to manage multiple projects simultaneously.
- Self-motivated, creative, and passionate about fashion, footwear, retail, and building authentic online communities.
Preferred Qualifications
- Experience growing a direct-to-consumer fashion, footwear, or lifestyle brand through organic social media.
- Experience with Shopify, Klaviyo, Meta Business Suite, and Google Analytics 4 (GA4).
- Experience using social media scheduling, listening, and analytics platforms.
- Experience managing influencer platforms or affiliate marketing programs.
- Familiarity with AI-powered creative tools and content production workflows.
- Experience supporting retail events, photoshoots, product launches, and live social coverage.
- Experience creating content optimized for both organic social media and paid advertising.
- Passion for fashion, footwear, style, and emerging digital trends.
What Success Looks Like
Success in this role means building an engaged and loyal online community, creating compelling content that strengthens the Spring Step Shoes brand, increasing organic reach and engagement across all social platforms, expanding influencer and creator partnerships, and driving measurable growth in brand awareness, customer loyalty, and revenue through best-in-class social media marketing.
Why Join Spring Footwear?
At Spring Footwear, you'll join a collaborative team passionate about delivering exceptional products and experiences to customers. We encourage creativity, innovation, continuous learning, and professional growth, giving team members the opportunity to make a meaningful impact as our direct-to-consumer business continues to expand.
We offer:
- Competitive wages and benefits
- Company-paid Holidays and Vacation
- Profit Sharing Program
- Advancement opportunities
If you're passionate about social media, storytelling, content creation, and building authentic communities around a growing consumer brand, we'd love to hear from you.
Spring Footwear Corp. is an Equal Opportunity Employer. Employment is contingent upon successful completion of applicable background and drug screenings in accordance with Florida Drug-Free Workplace laws.
JOB CODE: MKT-SMM 