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As of Aug 14, 2026, the average yearly pay for full time international creative writing in the United States is $62,185.00, according to ZipRecruiter salary data. Most workers in this role earn between $46,500.00 and $85,000.00 per year, depending on experience, location, and employer.

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(USA) Senior Manager, Creative - Senior Copy Lead

Walmart

Daly City, CA • On-site

$117K - $234K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

This job post has expired today. Applications are no longer accepted.

Walmart rating

6.0

Company rating: 6.0 out of 10

Based on 22,412 frontline employees who took The Breakroom Quiz

25th of 39 rated national retailers

Job description

Position Summary...We’re seeking a strategic, culturally connected Senior Copy Lead to inspire and manage a team of copywriters creating customer-first content across every brand touchpoint. This leader sets the creative vision, champions a consistent brand voice, and partners cross-functionally to deliver impactful marketing campaigns. The ideal candidate is an exceptional storyteller, coach and collaborator who develops talent, elevates creative quality, and drives results through strategic thinking, consumer insights, cultural relevance, and continuous improvement of creative standards and processes.
About the Team:
We’re a collaborative team of talented creatives passionate about delivering best-in-class work for our portfolio of brands at Walmart. Together, we turn bold ideas into meaningful customer experiences through strategic thinking, creativity, and exceptional execution.
Our mission is to make our brands relevant to every consumer by challenging convention and raising the bar for Walmart Brands marketing. If you’re a creative leader who thrives on collaboration, developing high-performing teams, and is excited to shape the future of our brands, we’d love to have you on the journey. What you'll do...
  • Lead, coach, and develop a high-performing team of copywriters.
  • Set creative direction and uphold brand voice across all customer touchpoints.
  • Partner with Creative, Marketing, and cross-functional teams to deliver integrated campaigns.
  • Gide concept development and elevate creative quality from brief to execution.
  • Manage team priorities, workflows, and performance in a fast-paced environment.
  • Champion copy standards, quality assurance, and continuous improvement.
  • Use customer insights, cultural trends, and business strategy to shape compelling messaging.
  • Foster collaboration, innovation, and a culture of feedback, learning, and creative excellence
What you’ll bring…
  • Bachelor’s degree in Journalism, Creative Writing, Advertising, Marketing, or a related field, or equivalent experience.
  • 8+ years of copywriting experience, including experience leading and developing creative teams.
  • A portfolio showcasing strategic, omnichannel creative work and strong storytelling.
  • Exceptional communication, collaboration, and stakeholder management skills.
  • Strong editorial judgement and attention to detail.
  • Proven success balancing multiple priorities in a fast-paced environment.
  • A passion for coach talent, fostering collaboration, and delivering customer-focused creative that drives business results.
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $117,000.00 - $234,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Minimum Qualifications: Bachelor’s degree in Design, Marketing, Creative Writing, Advertising, Fine Arts, or related field and 3 years' experience in editorial content management or related field OR 5 years' experience in editorial content management or related field. Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Digital Content Management, Editorial, Retail Management, Supervising Associates, WE-Working for or withCreative Agencies Primary Location... 850 Cherry Ave, San Bruno, CA 94066-3031, United States of America Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.

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About Walmart

Sourced by ZipRecruiter

From our humble beginnings as a small discount retailer in Rogers, Ark., Walmart has opened thousands of stores in the U.S. and expanded internationally. Through innovation, we're creating a seamless experience to let customers shop anytime and anywhere online and in stores. We are creating opportunities and bringing value to customers and communities around the globe. Walmart operates approximately 10,500 stores and clubs in 19 countries and eCommerce websites. We employ 2.1 million associates around the world — nearly 1.6 million in the U.S. alone.

Industry

Retail and transportation and warehousing

Company size

10,000+ Employees

Headquarters location

Bentonville, AR, US

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