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Job Description: Digital Content Coordinator

Department: Communications

Direct Report: Director of Communications

Position: Full time, Non-Exempt

General Summary:

The digital content coordinator is responsible for supporting all digital aspects of the communications department, ensuring seamless digital content distribution across multiple platforms. This includes monitoring and updating website content, uploading videos, managing YouTube/Google and other online media, monitoring SEO, and acting as liaison between the communications department and the audio visual (AV) department, information technology (IT) department, and our SEO and technology firms. The role also includes media content organization, archiving, and maintaining digital assets to support Brooklyn Tabernacle's communications strategy.

Essential Duties:

• Maintain the church website, including updating website calendar, homepage, other page content, and other key areas; collaborating with head of design to create new pages as needed
• Maintain up-to-date playlists, daily devotionals, and other media content on the mobile app
• Distribute video and other content across various platforms as scheduled, ensuring accuracy and consistency

• Support podcasts, social media, and other media administration, including but not limited to uploading content, troubleshooting, monitoring, posting, and ensuring seamless content organization and accessibility across platforms
• Schedule and publish emails, supporting the development of our email strategies and audiences

• Provide SEO, Google, and digital analytics administration, including liaising with industry partners and providing comprehensive data reports
• Support the production of weekly services and special events, including ProPresenter and live streams;coordinating with the audio-visual director to ensure smooth technical execution and cross-team collaboration
• Ensure consistency of BT's branding and messaging across all platforms

Other Duties:

Website and Mobile App Maintenance:

• Ensure consistency in design, functionality, and user experience across website and mobile app
• Assist with troubleshooting website issues and implement minor updates as required

Video Production and Content Distribution:

• Upload finalized daily devotional content to Dropbox, YouTube, and JW Player, ensuring accuracy in descriptions and metadata as scheduled by the director of communications
• Add titles, descriptions, and thumbnails to Sunday and Tuesday service videos, and upload edited content to Dropbox, YouTube, and JW Player as scheduled by the director of communications

Podcast, Social Media, and Other Media Administration:

• Upload content to Apple Podcasts, Spotify, YouVersion, and other media platforms
• Act as point person for our Podbean moderator (remote contractor)
• Troubleshoot and enhance podcast ministry for broader digital reach
• Manage music artist pages for the Brooklyn Tabernacle Choir (Spotify, Apple Music, Amazon Music) and ensure that content is up to date and engaging with listeners
• Help post social-media content (Instagram, Facebook, and X) and monitor and respond to social-media comments as needed
• Respond to Google Business Profile reviews as needed
• Ensure that the church Wikipedia pages are accurate and up to date

SEO, Google, and Digital Analytics Administration:

• Serve as the primary liaison between BT and our digital ad agency partner (which manages SEO, Google Ad Grant, etc.)
• Work with our digital ad agency partner to understand and implement SEO best practices, ensuring that YouTube and website content, metadata, and video descriptions align with optimization strategies
• Assist in handling Google Business Profile updates, website edits, and Google Ad Grant strategy execution to enhance BT's local, national, and global search visibility
• Manage relationship with external web development/support vendors to cover bug tracking, small change requests, and periodic projects

Email Distribution:

• Build, schedule, and send ministry and churchwide e-blasts and text blasts
• Help streamline BT's email segments and grow its audiences and reach
• Maintain the health and functionality of our MailChimp email platform

Analytics:

• Assist in compiling and reporting viewership analytics for Sunday and Tuesday services, daily devotions, and other video content
• Assist in compiling and reporting website views and QR code clicks
• Identify and report notable trends, spikes, or declines in viewership to the director of communications, providing insights into potential opportunities for engagement improvement
• Monitor account settings, copyright requests, and monetization opportunities
• Serve as a backup moderator for live-streamed services as needed

Audio Visual and IT Coordination:

• Upload and update weekly announcements slides in ProPresenter and Yodeck
• Help run ProPresenter as needed during Sunday and Tuesday and other services
• Schedule live streaming for Sunday and Tuesday services and for special events, and ensure a minimum 30-day notice to AV for film crew needs
• Work with the IT director as needed to troubleshoot and solve technical problems

Various tasks and responsibilities:

• Build, schedule, and send ministry and churchwide e-blasts and text blasts
• Update and manage Asana templates
• Research and recommend technical equipment and software improvements

• Participate in weekly communications team meetings
• Perform other duties as assigned by the communications director

Physical Demands:

The physical demands are representative of those that must be met by an employee to successfully perform the essential functions of this job.

• While performing the duties of this job, the employee is frequently required to sit, stand, talk, walk, hear, use fingers, and reach with hands and arms. Specific vision needs required by this job include ability to view information on a computer screen and other forms of media, read handwritten and typed materials, and view graphic materials. While performing the duties of this job, the employee may push or lift up to 25 lbs.

Schedule and Hours:

• Full-time (35 hrs.)
• Work hours could include evenings and weekends

Minimum Qualifications:

• Bachelor’s degree in communications, digital marketing, website development, or related field
• At least 3–5 years’ experience in similar position publishing digital content and/or web administration
• Proficient in digital marketing and web analytics tools (e.g., Google Analytics, Adobe Analytics, SEO, and SEM)
• Proficient in presentation software (e.g., ProPresenter, Yodeck, etc.)
• Proficiency in web development languages like HTML, CSS, PHP and JavaScript preferred
• Extensive experience with content management systems, such as WordPress or other proprietary platforms
• Proficiency in Microsoft Suite and project management tools (e.g., Asana)
• Excellent analytical and troubleshooting skills to diagnose and resolve technical, SEO, and content issues quickly
• The ability to work effectively with cross-functional teams, including marketing, content creators, AV, and IT
• A high degree of accuracy and organizational skill to manage multiple projects and content updates with hard deadlines
• A heart for the church, a growing relationship with Jesus Christ, and a passion to use communications to reach others
• Excellent written and oral communication skills
• Creative thinking, high productivity, and ability to work in a fast-paced environment
• Commitment to improvement, seeking constructive criticism, and understanding one’s own strengths and weaknesses
• Dependability and promptness
• Commitment to a professional and congenial attitude and ability to interact courteously with all types of personalities
• Ability to adhere to protocols