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Freelance Wordpress Developer Jobs in Basking Ridge, NJ

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Freelance Wordpress Developer information

See Basking Ridge, NJ salary details

$19.1K

$87.1K

$161.3K

How much do freelance wordpress developer jobs pay per year?

As of Aug 13, 2026, the average yearly pay for freelance wordpress developer in Basking Ridge, NJ is $87,125.00, according to ZipRecruiter salary data. Most workers in this role earn between $62,300.00 and $102,500.00 per year, depending on experience, location, and employer.

What are some common challenges faced by freelance WordPress developers, and how can they be managed?

Freelance WordPress developers often encounter challenges such as managing multiple client projects with varying deadlines, staying updated with frequent WordPress updates and plugin changes, and ensuring clear communication with clients who may have different levels of technical understanding. To manage these, it’s helpful to use project management tools, schedule regular learning sessions to keep skills current, and set clear expectations with clients from the outset. Building a reliable workflow and maintaining proactive communication can greatly enhance client satisfaction and project success.

What are the key skills and qualifications needed to thrive as a freelance WordPress developer?

To thrive as a Freelance WordPress Developer, you need strong proficiency in WordPress CMS, PHP, HTML, CSS, and JavaScript, along with a portfolio showcasing previous projects. Familiarity with tools like page builders (e.g., Elementor), version control systems (e.g., Git), and understanding of SEO best practices or relevant certifications is highly valuable. Excellent client communication, time management, and problem-solving skills set successful freelancers apart. These skills ensure efficient project delivery, client satisfaction, and the ability to adapt to diverse web development needs.

What is the difference between Freelance Wordpress Developer vs Web Designer?

AspectFreelance Wordpress DeveloperWeb Designer
CredentialsKnowledge of WordPress, PHP, HTML, CSSDesign skills, Adobe Creative Suite, UI/UX principles
Work EnvironmentRemote or freelance projects, client sitesDesign studios, freelance or agency settings
Industry UsageBuilding and customizing WordPress sitesCreating website layouts and visual designs

While both roles involve website creation, Freelance Wordpress Developers focus on coding, customizing, and maintaining WordPress sites, whereas Web Designers concentrate on visual design and user experience. Understanding these differences helps clients find the right professional for their project needs.

What does a freelance WordPress developer do?

A Freelance WordPress Developer designs, builds, customizes, and maintains websites using the WordPress platform for various clients. Their tasks often include creating custom themes and plugins, updating site content, ensuring website security, and optimizing performance. Freelance developers work independently, usually handling project management, client communication, and technical support. They may also assist with website migrations, troubleshooting, and integrating third-party services. Ultimately, they help clients achieve their web goals through tailored WordPress solutions.

What does a freelance WordPress developer do?

A freelance WordPress developer helps a client or customer create a website using WordPress. This career is a remote position, so you may not actually meet the client. You can work in a private office or from your home. Your job is to create a design and theme that meets the clients needs both functionally and visually. You mostly focus on the structure of the website and the graphic content that brings it to life. You may provide maintenance service after the site launches. In most cases, you work on a contract basis. The contract outlines all of the requirements and other information, such as whether there is an NDA and the compensation agreements.

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What cities near Basking Ridge, NJ are hiring for Freelance Wordpress Developer jobs?

Cities near Basking Ridge, NJ with the most Freelance Wordpress Developer job openings:

Freelance Wordpress Developer jobs near you

SEO Strategist (Consultant)

House Buyers of America

New York, NY • Remote

Full-time

Posted 29 days ago

Job description

SEO Strategist (Consultant)
About the Role
House Buyers of America is a national cash-home-buying company that has been in business since 2001. We are currently recovering from a significant algorithmic Google penalty and are looking for an experienced, director-level SEO consultant to lead our recovery efforts and own our ongoing SEO strategy.
This is a freelance contract role — not a full-time position, and there is no path to full-time employment. We are looking for someone who is already operating as a full-time independent consultant and is comfortable in the freelance/consulting world. The engagement begins with a 3-month trial period, during which your performance will be evaluated against predetermined metrics. With demonstrated success, this role continues long-term.
This is not a hands-on execution role. You will be the strategic lead — auditing, prioritizing, directing, and managing a small team of freelancers (Dev, Junior SEO, and Content). The rare exception is a highly complex technical task that only you can define and initiate before handing off clearly to a team member.
What You'll Do
  • Conduct a thorough audit of our site, identify the root causes of our traffic decline, and build a fully prioritized task list in Asana within the first 30 days
  • Get the team immediately engaged in executing the highest-priority tasks — success in month one is both a complete priority list and a team actively working through it
  • Manage task assignments for our Dev, Junior SEO, and Content freelancers via Asana — writing clear, well-defined tickets and following up to keep work moving
  • Join two calls per month with our CEO, which require advance reporting and completion of a meeting document
  • Join two calls per month with the SEO team to coordinate and align priorities
  • Check in frequently with team members via Microsoft Teams to unblock assignments and push projects forward — this role requires consistent, proactive communication, not reactive availability
  • Review finished work before it is deployed to the live site
  • Participate in occasional ad hoc calls as needed
  • Submit a monthly invoice listing each task completed, the date it was performed, and the time committed
What We're Looking For
Experience:
  • Proven track record recovering sites from Google algorithmic penalties — we want specific case studies with before/after data and supporting screenshots from GSC or GA4
  • Experience with national-scope sites, including sites with large numbers of templated, location-specific pages
  • Familiarity with the We Buy Houses, cash home buying, or similar real estate transaction space is a strong plus
  • Minimum one year operating as a full-time independent consultant
Technical:
You don't need to be a senior developer, but you need to be someone who has routinely worked with, troubleshot, and feels comfortable quickly diagnosing issues in the following and handing off well-defined tasks to a team member:
  • WordPress (custom builds with lots of custom features and plugins)
  • Elementor
  • Kinsta
  • Cloudflare
  • RankMath
  • Google Tag Manager
  • Plugin conflicts, code-level troubleshooting
Management & Communication:
  • Comfortable managing freelancers via Asana with clear, spec-level task definitions
  • Highly communicative — able to respond to questions and concerns quickly, check in with the team proactively, and avoid becoming a bottleneck
  • Experienced running structured reporting and presenting findings to a CEO-level stakeholder
The Hiring Process
  1. Application with written screening questions (below)
  2. Initial interview
  3. Paid 2-hour site audit — you will deliver a top-3 priority task list based on your findings
  4. Final interview to present and defend the audit results

Why we are a great place to work:

  • Our company is FULLY REMOTE!
  • Our awesome company culture includes: competitive pay great benefits, great people, casual dress, team events, work hard/ play hard environment!
  • Revenue increased 67% year over year Jan-Nov 2025
  • Acquisitions increased 71% year over year Jan-Nov 2025
  • Dispositions increased 70% year over year Jan-Nov 2025
  • We're continuing our nationwide expansion. Over the last year we've expanded to 44 states and Washington DC!

House Buyers of America is a residential real estate investment company founded in 2001 and headquartered in Tyson's Corner, VA. We buy, renovate, and resell a high volume of homes offering a guaranteed, fast, and hassle-free sale to people who want to sell their house without paying a Realtor commission. We have a history of strong growth and success, having bought and sold thousands of houses. Our Company went from $0 to $50 million in annual revenue in its first 3 years in business and won the Ernst and Young Entrepreneur of the Year award. House Buyers of America is proudly a member of the Inc 5000 list.

House Buyers is an equal opportunity employer and does not discriminate by sex, creed, race, or by age. www.HouseBuyersOfAmerica.com