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Freelance Website Designer Jobs in Indiana (NOW HIRING)

Parcil Safety

Performance Creative Lead

Evansville, IN · Remote

$70K - $80K/yr

... designer, video production partners, photographers, and freelancers, but your primary ... Increase website conversion rate. * Launch more high-performing creative each month. * Improve ...

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Freelance Website Designer information

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How much do freelance website designer jobs pay per hour?

As of Aug 25, 2026, the average hourly pay for freelance website designer in Indiana is $33.17, according to ZipRecruiter salary data. Most workers in this role earn between $27.45 and $38.89 per hour, depending on experience, location, and employer.

What does a freelance website designer do?

A Freelance Website Designer creates and designs websites for clients on a contract or project basis. They are responsible for the visual layout, user experience, and overall functionality of a website, often working closely with clients to meet their specific needs and branding requirements. Freelance website designers may also handle revisions, updates, and sometimes basic coding or collaboration with developers. Their work can include everything from designing graphics and selecting color schemes to ensuring websites are mobile-friendly and accessible.

What are some common challenges freelance website designers face when working with clients, and how can they be managed?

Freelance website designers often encounter challenges such as unclear client expectations, scope creep, and managing multiple projects simultaneously. To address these issues, it’s important to establish detailed contracts, set clear milestones, and maintain regular communication with clients. Using project management tools and setting boundaries around revisions can also help ensure projects stay on track and deadlines are met. Building strong client relationships through transparency and professionalism can lead to repeat business and positive referrals.

What are the key skills and qualifications needed to thrive as a freelance website designer, and why are they important?

To thrive as a Freelance Website Designer, you need strong skills in graphic design, web development (HTML, CSS, JavaScript), and a solid portfolio showcasing your work. Proficiency with design tools such as Adobe Creative Suite, Figma, and website builders like WordPress or Webflow is typically required. Excellent client communication, time management, and creative problem-solving help you stand out in this role. These skills and qualities are crucial for delivering high-quality, user-friendly websites and maintaining successful client relationships in a competitive freelance market.

What is the difference between Freelance Website Designer vs Web Developer?

AspectFreelance Website DesignerWeb Developer
CredentialsDesign-focused skills, portfolio, possibly certifications in design toolsProgramming skills, coding certifications, technical knowledge
Work EnvironmentFreelance, remote or client sites, project-basedFreelance or employed, remote or office-based, project or ongoing work
Industry UsageWeb design agencies, freelance platforms, small businessesTech companies, agencies, freelance platforms, startups

While both roles often work together, a Freelance Website Designer primarily focuses on visual design and user experience, whereas a Web Developer handles coding and technical implementation. Understanding these differences helps clients choose the right professional for their website needs.

Are freelance website designers in demand?

Freelance website designers are in high demand due to the ongoing need for businesses to establish and improve their online presence. The growth of digital marketing and e-commerce has increased opportunities for freelancers skilled in design tools like Adobe XD and Figma, with many clients seeking flexible, cost-effective web development solutions.

How much do freelance website designers make?

Freelance website designers typically earn between $25 and $100 per hour, depending on experience, skill level, and project complexity. Annual income can range from $30,000 to over $100,000 for experienced professionals working on high-value projects or with specialized skills in design tools like Adobe XD or Figma.

How to start freelancing as a freelance website designer?

To start freelancing as a website designer, build a strong portfolio showcasing your work, learn relevant skills such as HTML, CSS, and design tools like Adobe XD or Figma, and create profiles on freelance platforms like Upwork or Fiverr. Establish a clear pricing structure and set a professional online presence to attract clients.
Freelance Website Designer jobs near you
Infographic showing various Freelance Website Designer job openings in Indiana as of August 2026, with employment types broken down into 1% Internship, 1% As Needed, 78% Full Time, 17% Part Time, 2% Contract, and 1% Nights. Highlights an 91% Physical, 4% Hybrid, and 5% Remote job distribution, with an average salary of $68,988 per year, or $33.2 per hour.

Performance Creative Lead

Evansville, IN • Remote

Parcil Safety
See more jobs at Parcil Safetyexternal

$70K - $80K/yr

Full-time

Re-posted 10 days ago

Job description

Evansville, IN | Remote | Full-Time
 Reports to: CEO
Compensation: $70,000 - $80,000 USD annually

About the Role

We're looking for a Performance Creative Lead who believes creative is one of the biggest drivers of business growth. This role isn't about producing the most beautiful graphics—it's about creating campaigns that increase clicks, conversions, and revenue.

You'll own the creative strategy for our direct-to-consumer brand, ensuring the right creative reaches the right customer at every stage of the buying journey. You'll work closely with leadership to understand business priorities, develop campaign concepts, and direct our internal and external creative resources to bring those ideas to life.

You'll collaborate with our graphic designer, video production partners, photographers, and freelancers, but your primary responsibility is determining what should be created and why, not necessarily creating every asset yourself.

What You'll Own

Creative Strategy

  • Own the company's creative roadmap and campaign calendar.
  • Develop creative strategies that support new product launches, seasonal promotions, advertising campaigns, Amazon growth, website optimization, email marketing, and brand initiatives.
  • Translate business objectives into complete creative campaigns.
  • Ensure every campaign includes the right assets for every stage of the customer journey.

Performance Creative

  • Analyze campaign performance to identify winning creative and opportunities for improvement.
  • Use customer behavior, advertising data, and testing results to guide creative decisions.
  • Develop hypotheses for new messaging, hooks, offers, visuals, and formats.
  • Build and manage a continuous creative testing roadmap.
  • Measure success through business outcomes, including CTR, conversion rate, ROAS, CPA, and revenue.

Customer & Market Research

  • Research and analyze reviews to understand buying motivations.
  • Monitor competitors, market trends, and emerging creative formats.
  • Identify customer objections and translate them into compelling messaging.
  • Continuously uncover new angles, stories, and positioning opportunities.

Creative Direction

  • Write creative briefs that clearly communicate campaign objectives and customer insights.
  • Direct internal and external creative partners, including graphic designers, video production partners, photographers, and freelancers.
  • Review creative work and provide feedback before launch.
  • Ensure campaigns remain cohesive across Amazon, Shopify, Meta, email, and other channels.

Brand Growth

  • Maintain a consistent brand voice while continuously improving how customers perceive Parcil Safety.
  • Balance long-term brand building with short-term performance marketing.
  • Identify opportunities to improve the customer experience through better creative.
What Success Looks Like

Within your first year, you'll help us:

  • Increase website conversion rate.
  • Launch more high-performing creative each month.
  • Improve advertising efficiency across Meta, Amazon, Google, and other paid channels.
  • Build repeatable systems for creative planning and testing.
  • Reduce creative bottlenecks by proactively planning campaigns.
  • Create a predictable creative engine that supports business growth.
What We're Looking For
  • 5+ years in creative strategy, performance marketing, brand strategy, growth marketing, or direct-to-consumer eCommerce.
  • Deep understanding of customer psychology and buying behavior.
  • Strong copywriting and messaging skills.
  • Experience developing creative campaigns that drive measurable business results.
  • Comfortable analyzing marketing data and translating insights into creative decisions.
  • Experience creating creative briefs and managing creative projects.
  • Ability to balance strategic thinking with hands-on execution.
  • Experience working with designers, videographers, photographers, and freelancers.
  • Strong organizational and project management skills.
Nice to Have
  • Amazon creative experience (A+, Brand Store, listing optimization, Sponsored Brands).
  • Shopify experience.
  • Meta advertising experience.
  • AI tools for creative development.
  • Experience with consumer products or direct-to-consumer brands.
Why Join Us?

You’ll have the opportunity to shape how a growing brand shows up in the market. Your work will influence brand perception, advertising performance, and business growth. This is a role for someone who wants creative ownership, strategic input, and the ability to see their ideas directly impact the business.