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Freelance Web Analyst Jobs in Wisconsin (NOW HIRING)

Analyze multichannel marketing performance - across paid media, search, social, email and web - to ... Freelance engagement of 20-30 hours per week, ongoing, based on needs * Opportunity to work across ...

WI · On-site

$69 - $104/hr

SQL et bases de données. * XML, Web Services, API REST et/ou SOAP. * Gestion des tests ... CDI / Freelance Télétravail : Hybride Salaire : Selon expérience Famille métier : Analyse ...

... freelancers, agencies, and AI tools to deliver cohesive highquality content at speed PERKS ... web, email, social, ads, print). * Familiarity with CMS platforms, analytics tools, and digital ...

If you're curious, internet-savvy, and enjoy evaluating online content, this freelance project ... A Day in the Life of a Content Reviewer - US In this role, you will analyze and provide feedback on ...

Freelance Web Analyst information

What is a freelance web analyst?

Freelance web analysts are independent professionals who evaluate and interpret website data to help businesses improve their online presence and performance. They use tools like Google Analytics, Adobe Analytics, and other platforms to track website traffic, user behavior, and conversion metrics. By analyzing this data, freelance web analysts provide actionable insights and recommendations for website optimization, digital marketing strategies, and user experience improvements. Unlike in-house analysts, freelancers work on a project or contract basis for multiple clients.

What are the key skills and qualifications needed to thrive as a freelance web analyst, and why are they important?

To thrive as a Freelance Web Analyst, you need strong analytical skills, experience with data interpretation, and a solid understanding of digital marketing and web analytics, typically backed by a relevant degree or certifications. Proficiency with tools like Google Analytics, Google Tag Manager, and data visualization platforms such as Tableau is essential. Exceptional communication, problem-solving abilities, and self-motivation help you stand out, especially when working independently with diverse clients. These skills ensure accurate insights, actionable recommendations, and successful client relationships in a rapidly evolving digital landscape.

How do freelance web analysts typically manage communication and collaboration with multiple clients simultaneously?

Freelance Web Analysts often juggle projects from various clients, each with their own communication preferences and reporting needs. To stay organized, they usually rely on project management tools, clear documentation, and scheduled check-ins to ensure transparency and alignment on goals. Establishing boundaries for response times and using dashboards to share real-time analytics can help streamline updates and prevent misunderstandings. Effective communication skills and adaptability are crucial in building trust and maintaining long-term client relationships.

What is the difference between Freelance Web Analyst vs Web Data Specialist?

AspectFreelance Web AnalystWeb Data Specialist
CredentialsExperience in web analytics tools, certifications like Google AnalyticsSimilar certifications, data analysis skills, often with specialized training
Work EnvironmentIndependent, remote or freelance projects for various clientsTypically in-house or agency settings, but can also work freelance
Employer & Industry UsageUsed by small businesses, startups, and agencies for web performance insightsCommon in marketing, e-commerce, and digital agencies
Search & Comparison IntentHigh overlap in skills and tools, often compared for freelance opportunities

The main difference is that a Freelance Web Analyst works independently on various projects, while a Web Data Specialist may work in-house or for agencies, focusing on data analysis and reporting. Both roles require similar skills and certifications, but their work environments and employment types differ.

What are popular job titles related to Freelance Web Analyst jobs in Wisconsin?

For Freelance Web Analyst jobs in Wisconsin, the most frequently searched job titles are:

What cities in Wisconsin are hiring for Freelance Web Analyst jobs?

Cities in Wisconsin with the most Freelance Web Analyst job openings:

Freelance Marketing Analyst

Milwaukee, WI

Bader Rutter
Marketing • 201 - 500 employees

Full-time

Posted 7 days ago


Job description

FREELANCE MARKETING ANALYST
Bader Rutter is a leading B2B full-service marketing and advertising agency. We do more than measure marketing. We unlock insights that drive better, smarter and braver decisions. If you’re a data storyteller who loves turning numbers into action, this freelance marketing analyst opportunity is for you. Support a collaborative, curious team for which data and creativity work hand in hand to shape meaningful outcomes for our clients.
Who You Are
You’re a strategic thinker with a passion for digging in to data and finding the story. You enjoy using your analytics skills to solve real-world marketing challenges and can translate complex findings into insights anyone can understand. You thrive in fast-moving environments and are comfortable balancing multiple clients and projects at once. You’re skilled in both the science (SQL, Python) and the art of analytics (data storytelling, business impact), and you’re always eager to learn more.
What You’ll Do
  • Analyze multichannel marketing performance — across paid media, search, social, email and web — to drive optimization and uncover meaningful insights.
  • Partner with media, creative, account and strategy teams to create smart measurement strategies rooted in business outcomes.
  • Provide thought leadership through strategic point of views and performance analytics best practices.
  • Present and provide counsel to clients and internal stakeholders with confidence and leadership presence.
  • Coach fellow analysts and collaborate across teams to elevate our work.
  • Work hands-on with databases and tools to run custom analyses using SQL and Python and visualization platforms like Tableau.
  • Translate data into compelling, digestible recommendations for clients and internal teams alike.
  • Stay current with client-specific martech stacks, AI tools, and digital analytics platforms like Google Analytics or Adobe Analytics.
What You Bring
  • 3-4 years of experience in marketing analytics
  • Bachelor’s degree in math, statistics, marketing, computer science, economics or a related field (or equivalent experience)
  • Proficiency in Tableau, SQL and Python a must
  • Strong consulting and communication skills — you’re confident presenting to technical and nontechnical audiences
  • Experience working with relational databases and navigating marketing performance across digital ecosystems
  • Passion for experimentation, optimization and continuous learning
What We Offer
  • Freelance engagement of 20-30 hours per week, ongoing, based on needs
  • Opportunity to work across a wide range of industries and marketing challenges
  • Supportive and inclusive culture where analytics plays a critical role in shaping our work
Location: Ideal candidates will be based in Milwaukee and could come into the office on occasion as needed.