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Freelance Web Analyst Jobs in Michigan (NOW HIRING)

TELUS Digital AI Data Solutions

$14/hr

If you're curious, internet-savvy, and enjoy evaluating online content, this freelance project ... A Day in the Life of a Content Reviewer - US In this role, you will analyze and provide feedback on ...

TELUS Digital

If you're curious, internet-savvy, and enjoy evaluating online content, this freelance project ... A Day in the Life of a Content Reviewer - US In this role, you will analyze and provide feedback on ...

All JobsWeb Analyst JobsFreelance Web Analyst JobsFreelance Web Analyst Jobs in Michigan

Freelance Web Analyst information

See Michigan salary details

$55.8K

$73.5K

$81.9K

How much do freelance web analyst jobs pay per year?

As of Sep 7, 2026, the average yearly pay for freelance web analyst in Michigan is $73,512.00, according to ZipRecruiter salary data. Most workers in this role earn between $71,900.00 and $72,300.00 per year, depending on experience, location, and employer.

What is a freelance web analyst?

Freelance web analysts are independent professionals who evaluate and interpret website data to help businesses improve their online presence and performance. They use tools like Google Analytics, Adobe Analytics, and other platforms to track website traffic, user behavior, and conversion metrics. By analyzing this data, freelance web analysts provide actionable insights and recommendations for website optimization, digital marketing strategies, and user experience improvements. Unlike in-house analysts, freelancers work on a project or contract basis for multiple clients.

What are the key skills and qualifications needed to thrive as a freelance web analyst, and why are they important?

To thrive as a Freelance Web Analyst, you need strong analytical skills, experience with data interpretation, and a solid understanding of digital marketing and web analytics, typically backed by a relevant degree or certifications. Proficiency with tools like Google Analytics, Google Tag Manager, and data visualization platforms such as Tableau is essential. Exceptional communication, problem-solving abilities, and self-motivation help you stand out, especially when working independently with diverse clients. These skills ensure accurate insights, actionable recommendations, and successful client relationships in a rapidly evolving digital landscape.

How do freelance web analysts typically manage communication and collaboration with multiple clients simultaneously?

Freelance Web Analysts often juggle projects from various clients, each with their own communication preferences and reporting needs. To stay organized, they usually rely on project management tools, clear documentation, and scheduled check-ins to ensure transparency and alignment on goals. Establishing boundaries for response times and using dashboards to share real-time analytics can help streamline updates and prevent misunderstandings. Effective communication skills and adaptability are crucial in building trust and maintaining long-term client relationships.

What is the difference between Freelance Web Analyst vs Web Data Specialist?

AspectFreelance Web AnalystWeb Data Specialist
CredentialsExperience in web analytics tools, certifications like Google AnalyticsSimilar certifications, data analysis skills, often with specialized training
Work EnvironmentIndependent, remote or freelance projects for various clientsTypically in-house or agency settings, but can also work freelance
Employer & Industry UsageUsed by small businesses, startups, and agencies for web performance insightsCommon in marketing, e-commerce, and digital agencies
Search & Comparison IntentHigh overlap in skills and tools, often compared for freelance opportunities

The main difference is that a Freelance Web Analyst works independently on various projects, while a Web Data Specialist may work in-house or for agencies, focusing on data analysis and reporting. Both roles require similar skills and certifications, but their work environments and employment types differ.

What are popular job titles related to Freelance Web Analyst jobs in Michigan?

For Freelance Web Analyst jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Freelance Web Analyst jobs in Michigan look for?

The top searched job categories for Freelance Web Analyst jobs in Michigan are:

What cities in Michigan are hiring for Freelance Web Analyst jobs?

Cities in Michigan with the most Freelance Web Analyst job openings:

Freelance Web Analyst jobs near you
Infographic showing various Freelance Web Analyst job openings in Michigan as of August 2026, with employment types broken down into 1% Internship, 75% Full Time, 13% Part Time, 3% Temporary, 7% Contract, and 1% Nights. Highlights an 82% Physical, 4% Hybrid, and 14% Remote job distribution, with an average salary of $73,512 per year, or $35.3 per hour.

Assistant Web Developer

America's Preferred Home Warranty, Inc.

Jackson, MI • On-site

$50K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 5 days ago

Job description

Do you enjoy technology, problem-solving, and learning new skills?

We're looking for an Assistant Web Developer to join our Technology team and help support America’s Preferred Home Warranty (APHW) websites, SharePoint environments, and digital platforms.

This is an excellent opportunity for someone early in their career who wants to build hands-on experience in web development, content management, and digital technologies while working on projects that support teams across the organization.


Why APHW

APHW offers a collaborative culture where employees are encouraged to grow, contribute, and share ideas. Whether working remotely, in a hybrid environment, or collaborating across departments, you'll be part of a team that values continuous improvement and professional development.


What You’ll Do:

  • Maintain and update website content across APHW websites and digital platforms.
  • Support the development and maintenance of Microsoft SharePoint sites, pages, document libraries, navigation, and content organization.
  • Conduct website maintenance, including content updates, link checks, image optimization, and general quality reviews.
  • Troubleshoot website issues and assist with testing across browsers, devices, and responsive layouts.
  • Help ensure websites maintain consistent branding, navigation, accessibility, and user experience standards.
  • Support SEO, website accessibility initiatives, and website analytics reporting.
  • Document website changes and technical processes.
  • Collaborate with departments across the organization on website and digital projects.
  • Perform other duties and assist with technology projects as assigned.


What we’re looking for:

  • Working knowledge of HTML5 and CSS; basic JavaScript knowledge is a plus.
  • Experience working with content management systems and website content updates.
  • Familiarity with Microsoft SharePoint or the ability to learn.
  • Strong organizational, communication, and problem-solving skills with attention to detail.
  • Ability to manage multiple requests while maintaining accurate documentation.
  • Associate degree, technical training, or equivalent hands-on experience in web development, IT, digital media, computer science, or a related field.
  • Entry-level candidates are encouraged to apply. Relevant coursework, internships, freelance work, or personal web projects may substitute for professional experience.
  • Experience with website accessibility, SEO, Google Analytics, Git/GitHub, or digital asset tools is a plus.


Benefits:

  • Health, dental, vision, life, and disability insurance
  • 401(k) with company match
  • Paid training
  • Paid holidays
  • Paid time off (up to 5 weeks)
  • Employee referral bonus
  • Parenting Time benefit
  • Ramsey SmartDollar, ADP LifeMart, and LifeCare resources


Position Details

Position: Full-Time

Schedule: Monday-Friday, 8:00 a.m.-5:00 p.m. (occasional weekend availability)

Compensation: $50,000

Location: Hybrid at the Jackson, MI Corporate Office, or Remote (must be located in the U.S. Eastern Time Zone)

Apply