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Position Summary 

The Director of Audience Strategy is Playboy’s chief architect of video, social, and digital distribution  — the creative and operational leader responsible for how the brand shows up, grows, and  connects with its audience across platforms. Reporting to the Chief Brand Officer & Editor-in-Chief,  this role owns Playboy’s social strategy and production, multi-platform content distribution, podcast  strategy, and the brand’s approach to organic creator partnerships.  

This is a senior role for a battle-tested digital media operator with deep roots in social video and  platform strategy at a major brand or media entity known for cultural relevance and virality, and has  a proven track record of utilizing social video as the engine of audience growth. The ideal candidate  has run a soup-to-nuts video operation, knows how to develop distinct strategies for each platform  without losing brand coherence, and understands the Playboy audience, predominantly men 25-45.  

The Director of Audience Strategy will lead the in-house social team and manage a contract video  production operation, integrating fully into the editorial workflows for both Playboy.com and the print  magazine. 

What You’ll Do 

The essential job duties below are specific to this position. Reasonable accommodations may be  made to enable individuals with disabilities to perform these essential functions. 

Core Responsibilities 

Video Strategy & Production 

• Own Playboy’s social video strategy end-to-end: from concept development and pre production through platform-specific delivery and performance analysis. 

• Lead the brand’s social video operation across TikTok, Reels, YouTube Shorts, and  Facebook — building and managing a contract/freelance video team to support high-volume,  high-quality output. 

• Develop and execute a YouTube strategy that balances longer-form original programming  with short-form social-first content, growing subscribers and watch time against defined  benchmarks. 

• At a high-level, be responsible for final decisions on video production, including pre production planning, talent coordination, on-set direction, post-production, and final delivery, in collaboration with the Art Director and editorial team. 

• Work directly with talent on set, ensuring video content captures the performances,  moments, and assets needed for multi-platform distribution. 

• Manage and grow the freelance and contract video production network, building a reliable,  scalable creative bench.  

Social Strategy & Platform Management 

• Define and lead Playboy’s platform strategy across its full social ecosystem — Instagram,  TikTok, YouTube, Facebook, Reddit, Substack, and future platforms — with distinct,  algorithm-informed approaches for each channel. 

• Supervise the in-house social media team, setting strategic direction, content priorities, and  performance expectations across all owned channels. 

• Develop content strategies that maximize engagement and reach on each platform,  understanding that the brand experience should be native and platform-appropriate even  when the look and feel varies. 

• Stay ahead of platform algorithm updates, emerging trends, new formats, and tools relevant  to the Playboy audience — and move quickly to incorporate them. 

• Identify and evaluate new platforms — including streaming and gaming — and build the  case for expansion when audience opportunity warrants it.  

Influencer & Creator Partnerships 

• Pitch and develop organic brand partnership concepts with notable creators and cultural  figures who are resonating in the ecosystem — building collaborations that feel like culture,  not commerce. 

• In partnership with Playboy’s Casting Lead, cultivate a running pipeline of creator  relationships and platform-native talent that Playboy can activate quickly around editorial  moments, tentpoles, and cultural opportunities.  

Branded Content & Partnerships 

• Develop branded content strategies and executions that feel native, organic, and culturally  credible — protecting the editorial voice while delivering results for commercial partners. 

• Partner with the commercial and marketing teams to develop and pitch branded content  ideas, bringing audience insights and content expertise to partnership conversations. 

• Ensure all branded content meets Playboy’s editorial standards and has the potential to  drive earned media attention beyond the paid placement.  

Podcast Strategy & Distribution 

• In partnership with the EIC, own Playboy’s podcast production — inputting on concept  development, but leading production oversight and optimization for social channels.

• Identify opportunities to repurpose podcast content as short-form video, clips, and social native formats to maximize reach. 

Editorial Integration & Concept Development 

• Integrate fully into Playboy’s editorial workflows — from print magazine to Playboy.com —  ensuring video and social strategy reflects, amplifies, and extends editorial priorities. 

• Pitch original video concepts, social franchises, and tentpole programming to the CBO/EIC,  bringing a proactive creative voice to the editorial calendar. 

• Collaborate with the Deputy Editor on content alignment, timing, and social amplification  strategy for digital editorial. 

• Partner with the Casting Director and Art Director on video and social execution for key  talent, cover, and shoot programming.  

Team Leadership & Budget Management 

• Lead, develop, and inspire the in-house social media team, building a culture of creative  ambition, platform fluency, and data-driven accountability. 

• Manage and direct the contract video team — setting briefs, managing timelines, reviewing  work, and maintaining creative standards across all freelance output. 

• Oversee the video and social budget in partnership with the operations team, ensuring  resources are allocated to maximize impact and ROI. 

• Build scalable workflows, production systems, and content processes that grow with the  brand and its platform footprint.

Key Performance Indicators 

• Social Reach: Follower and audience growth across all primary platforms (Instagram,  TikTok, YouTube, Facebook). 

• Video Performance: Views, watch time, completion rates, and subscriber growth across  YouTube and short-form social video.