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Freelance Research Analyst Jobs in Rochester, MI

Madonna University

Marketing Manager

Livonia, MI · On-site

Manage external vendors - Oversees agencies, freelancers, media partners, and creative contractors ... Knowledge of camera, market analysis, research capabilities, direct mail, and brand marketing is a ...

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Freelance Research Analyst information

See Rochester, MI salary details

$35.4K

$68.1K

$91.6K

How much do freelance research analyst jobs pay per year?

As of Aug 15, 2026, the average yearly pay for freelance research analyst in Rochester, MI is $68,081.00, according to ZipRecruiter salary data. Most workers in this role earn between $52,500.00 and $90,700.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a freelance research analyst?

To thrive as a Freelance Research Analyst, you need strong analytical skills, attention to detail, and the ability to synthesize complex data, usually supported by a relevant degree in fields like economics, business, or social sciences. Familiarity with statistical analysis tools (such as SPSS, R, or Excel), online research platforms, and sometimes certifications in research methodologies are often expected. Excellent written and verbal communication, time management, and self-motivation are standout soft skills for this independent role. These abilities are crucial for producing reliable, actionable insights and meeting the diverse needs of various clients while managing multiple projects autonomously.

What are the typical challenges faced by freelance research analysts, and how can they be managed?

Freelance research analysts often face challenges such as managing multiple clients simultaneously, adapting to differing project scopes, and maintaining a steady workflow. It’s important to set clear project timelines and maintain open communication with clients to ensure expectations are met. Additionally, staying organized and keeping up-to-date with industry tools and research techniques can help streamline work processes. Building a strong professional network and continuously improving both technical and soft skills will also help mitigate periods of inconsistent work and foster long-term client relationships.

What is a freelance research analyst?

A Freelance Research Analyst gathers, evaluates, and interprets data to provide insights for businesses, organizations, or individuals. They work on a project basis, conducting research on market trends, competitors, financial data, or academic topics. Their role involves data collection, analysis, and presenting findings in reports or presentations. Since they work independently, they may serve multiple clients across different industries. Strong analytical skills, attention to detail, and proficiency in research tools are essential for success in this role.

What are the most commonly searched types of Research Analyst jobs in Rochester, MI?

The most popular types of Research Analyst jobs in Rochester, MI are:

Freelance Research Analyst jobs near you
Infographic showing various Freelance Research Analyst job openings in Rochester, MI as of August 2026, with employment types broken down into 77% Full Time, and 23% Part Time. Highlights an 74% In-person, and 26% Remote job distribution, with an average salary of $68,081 per year, or $32.7 per hour.

Marketing Manager

Madonna University

Livonia, MI • On-site

Full-time

Posted 29 days ago

Job description

Marketing Manger


SUMMARY

The Marketing Manager leads the strategy, execution, and optimization of marketing initiatives that drive enrollment growth and strengthen the University’s brand. This role oversees the digital advertising strategy, content development, website experience, and creative production - ensuring a consistent, compelling, and data-driven presence across all channels. As a key partner to Admissions, the Manager develops integrated marketing plans that support recruitment goals, enhance lead generation, and improve conversion throughout the enrollment funnel.

ESSENTIAL DUTIES AND RESPONSIBILITIES

  • Manage digital asset systems - Maintains an organized, searchable library of photos, videos, and creative files.
  • Leverage AI tools - Use AI-assisted content and analytics tools to enhance efficiency and personalization
  • Partner with Admissions - Aligns messaging, campaigns, and timelines with recruitment cycles and funnel needs.
  • Support academic programs - Works with deans and faculty to promote new and existing programs.
  • Manage external vendors - Oversees agencies, freelancers, media partners, and creative contractors.
  • Supervise marketing staff - Provides coaching, performance management, and professional development.
  • Prioritize workflow - Manages project timelines, capacity, and resource allocation.
  • Contribute to marketing strategy - Develops and executes an annual, data-driven marketing plan aligned with enrollment goals, institutional priorities, and market trends.
  • Oversee brand positioning - Ensures a unified brand voice, visual identity, and messaging across all platforms and audiences.
  • Lead digital advertising - Manages paid search, paid social, retargeting, display, and OTT campaigns; optimizes performance through A/B testing and analytics.
  • Oversee website strategy - Ensures the University website supports recruitment through strong UX, SEO, accessibility, and conversion-focused content.
  • Lead content strategy - Oversees creation of compelling stories, videos, photography, and digital content that highlight student success, academic programs, and campus life.
  • Ensure brand consistency - Reviews and approves marketing copy, creative assets, and publications.
  • Other duties as assigned
  • SUPERVISORY RESPONSIBILITIESCarries out supervisory responsibilities in accordance with the organization’s policies and applicable laws. Responsibilities may include interviewing, hiring, and training; planning, assigning, and directing work; and addressing complaints and resolving problems.

    QUALIFICATIONS
    The above statements reflect the general responsibilities of the position and should not be construed as a detailed description of all the work requirements that may be inherent in this position. To perform this job successfully, an individual must be able to satisfy each essential duty. The requirements listed below are representative of the knowledge, skill, and/or ability required.

    Madonna University reserves the right to assign or reassign duties and
    Responsibilities for this job at any time

    EDUCATION AND EXPERIENCE
    Bachelor’s degree with a minimum of 4 years of related experience in Journalism/Public Relations, communication, marketing, advertising, or related field. Writing and editing skills are essential. Computer skills in PageMaker, InDesign, and Photoshop preferred. Knowledge of camera, market analysis, research capabilities, direct mail, and brand marketing is a plus. Must be familiar with Microsoft Office, website content management systems, Adobe Creative Suite, Photoshop, PowerPoint, and Adobe Acrobat.
    MANAGERIAL SKILLS
    Essential managerial skills include directing (organizing, energizing, and supervising), negotiating, planning and problem-solving, facilitating the work of others, clarifying goals and objectives, obtaining and giving feedback, delegating, team-building, effectively communicating, evaluating, and initiating change. Ability to define problems, collect data, establish facts, and draw valid conclusions in an extensive variety of situations.

    LANGUAGE SKILLS
    Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to effectively present information and respond to questions from groups of managers, customers, and the general public.
    MATHEMATICAL SKILLS
    Ability to add, subtract, multiply and divide in all units of measure, use whole numbers, fractions and decimals. Ability to compute rate, ratio and percent and to draw and interpret bar graphs.
    REASONING ABILITY
    Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram or schedule form.
  • PHYSICAL DEMANDS

    The physical demands described here are representative of those that an employee must meet to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to stand; walk; sit; use hands to finger, handle, or feel; and talk or hear. The employee is occasionally required to climb or balance; and stoop, kneel, crouch or crawl. The employee must occasionally lift and/or move up to 25 pounds.


    WORK ENVIRONMENT

    The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.