Freelance Process Optimization Jobs in Massachusetts

Company Description
Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign's Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world's leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.
The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.
Overview
As a Freelance Associate Director of Search Engine Optimization, you'll analyze search data to provide tremendous insights into the motivations of consumers, leading a team that's on the cutting edge of search technology and search engine marketing strategies.
Responsibilities
Day to day, your responsibilities will include

• Clearly and convincingly presenting search engine optimization capabilities to clients and best practices to internal teams
• Developing and presenting proposals and recommended tactics to clients and working with Managers and Supervisors to present all client deliverables
• Leading process improvement efforts
• Developing or approving all scopes of work that include search engine optimization
• Ensuring excellence and accuracy in all client deliverables
• Collaborating with Delivery Managers on project timelines and with Staffing on resource needs
• Developing and maintaining high-quality talent

Qualifications

• A four-year degree in marketing, computer science or a related field
• 6+ years of combined experience in search engine optimization, project management or account management
• Proven leadership skills and prior experience managing a team
• Experience scoping projects, providing forecasts and driving ongoing process improvement
• Strong analytical and problem solving skills - and a knack for details
• Ability to manage and prioritize multiple projects simultaneously and make smart, fast decisions
• Knowledge of HTML, JavaScript, and CSS
• Outstanding leadership and people management skills
• Stellar communication and presentation skills - you're poised, articulate and convincing
• Proactive in anticipating client needs and shape forward-thinking, value-add initiatives that align search strategies with business priorities
• Experience in developing strategies that help position brands into the forefront of AI search through structured data, content alignment, and competitive insights
• Proven success in improving local visibility by optimizing localized content and on-site experiences to drive location-specific engagement & conversion
• Willingness to travel as needed - you're open to new places, new faces and new ideas
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL• E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Got the sparkle? Apply if you believe your unique skills are a fit. We'd love to hear from you.
Digitas is an equal opportunity employer.
Additional Information
Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
Compensation Range: $46.13 - $69.44. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/03/2025.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: USD $46.13 - USD $69.44/Hourly. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/22/2025.