As a freelance beauty writer, you write blogs, emails, social media posts, and other creative content for the beauty industry. This may include copywriting about fashion, accessories, makeup, exercise plans, or anything else sold as part of this industry. Freelance beauty writers often focus more on personalized advice than many other writers do, with guides and how-to articles narrowly tailored to specific audience members. You may also perform research on trends within the industry, evaluate a brand of products, discuss the performance of content types with your employer, use analytics to measure the success of an advertising project or interact directly with customers on social media. Freelance beauty writers usually work from home, and in such cases, you may need to review and test beauty products at home before writing about them.