Franchise Creative Jobs (NOW HIRING)

Job Overview:

Pay Range: $45.49hr - $50.49hr

Requirement/Must Have:

• Franchise and Brand Strategy Building - 6+ years; ability to define positioning, identify growth opportunities, and translate a franchise's core DNA into clear strategies across content, product, marketing.
• Strategic storytelling and communication - 6+ years; exceptional deck building and presentation skills.
• Ability to synthesize consumer insights into actionable strategies - 6+ years.

Responsibilities:

• Contribute to long-range franchise strategies and annual priorities that support sustained audience growth, cultural relevance, and revenue across all lines of business, ensuring alignment with overall strategic goals.
• Contribute to franchise narratives and strategic storytelling across all touchpoints, identifying how content, products, partnerships, experiences, and marketing ladder up to a unified brand proposition.
• Help build, maintain, and evolve franchise bibles that define each brand’s core positioning, vision, audience, character truths, world, tone, canon, story principles, visual equities, messaging, and guardrails.
• Develop and maintain franchise guidelines and brand stewardship tools that enable global teams, regions, licensees, and partners to execute consistently across creative, messaging, design, products, campaigns, and experiences.
• Support the development of global and regional tentpole strategies and franchise platforms, ensuring campaigns, launches, and anniversaries are rooted in long-term franchise objectives.
• Support the development of marketing toolkits, campaign guides, and partner materials that bring franchise strategy to life across key touchpoints.
• Partner with creative, content, consumer products, digital, games, themed entertainment, studio tours, publishing, regional, and commercial teams to ensure franchise strategy is translated into clear, actionable direction.
• Partner with the Franchise Digital team to ensure owned-channel strategies, always-on content, and social activations reflect the broader franchise strategy and deepen fan engagement.
• Work with insights and analytics teams to identify consumer, competitive, and cultural trends, translate findings into strategic implications, and surface opportunities to strengthen franchise relevance and demand.
• Create compelling strategy presentations, franchise reviews, and leadership materials that synthesize business context, consumer insights, brand opportunities, and strategic recommendations into clear, visually engaging narratives.
• Maintain franchise calendars, priority trackers, and cross-divisional updates to ensure internal stakeholders understand key franchise initiatives, strategic priorities, campaign milestones, and upcoming decision points.
• Support the exchange of best practices and strategic learnings across divisions and regions to build consistency and efficiency.
• Perform other duties as assigned.
• Make decisions on how franchise strategy is translated into tools, frameworks, and materials to support consistent execution across teams.
• Recommend positioning, messaging frameworks, and strategic approaches based on consumer insights, business priorities, and franchise objectives.
• Final approval of franchise positioning, major strategic shifts, and long-range franchise plans.
• Significant changes to brand canon, character direction, or global franchise strategy impacting multiple lines of business.

Nice to Have:

• MBA or equivalent degree preferred.
• Passion for Animated IP, Pop-Culture.
• Other media and entertainment organization experience.
• Consumer Packaged Goods experience.
• Marketing Agency, Branding Agency, or Positioning work experience.

Skills:

• Experience developing or contributing to brand positioning, franchise strategy, brand guidelines, franchise bibles, campaign platforms, creative briefs or strategic toolkits.
• Experience translating story, characters, consumer insights and business priorities into actionable strategies across multiple consumer touchpoints.
• Experience working cross-functionally with creative, marketing, consumer products, digital, content, regional or partner teams.
• Proven success managing complex projects, aligning stakeholders and moving work forward in a fast-paced, high-volume environment.
• Strong project management, prioritization, and planning skills.
• Strong interpersonal skills and judgment, with the ability to navigate feedback, competing priorities, and cross-functional alignment.

Qualification And Education:

• Proficiency using Microsoft Office software and Adobe Acrobat required.
• Bachelor’s degree in a related field or equivalent experience required.