Food Service Sales Assistant Representative Jobs

Asia International, Inc. is a family-owned fine foods distributor headquartered in Santa Ana, California. Since 2007, we have supplied restaurants, retailers, and specialty accounts across Southern California and the Bay Area with premium beef, pork, seafood, and processed meats. Our business runs on consistency, service, and long-standing customer relationships — and the people who hold those relationships together every day are our sales team.

The Role

We are hiring two Sales Assistants to join our Santa Ana office. This is an in-office, full-time role supporting our Sales Reps and, more importantly, our customers. Your job is to make it easy for customers to order, keep their accounts active, and make sure revenue never slips through the cracks because of a missed order or a skipped follow-up.

If you are organized, a strong phone communicator, comfortable juggling orders coming in across phone, text, and email, and you genuinely enjoy taking care of customers — we want to hear from you.

Duties include but are not limited to: 

Customer Communication and Order Intake: 

• Call and follow up with customers using regular call lists.
• Receive orders by phone, text, and email.
• Acknowledge after-hours orders and ensure they are entered promptly the next business day.
• Confirm order details, timing, and basic expectations with the customer.

Order Entry and Operational Execution: 

• Enter orders accurately into the system.
• Check product, quantity, delivery day, and any operational notes.
• Coordinate with warehouse, logistics, and internal teams as needed.
• Handle special-order requests operationally, while obtaining pricing approval from the Sales Rep.

Account Monitoring and Call List Management: 

• Track normal ordering frequency and expected order days by customer.
• Use daily call lists for routine orders, dropped-off accounts, and opportunistic follow-up.
• Identify customers who have stopped ordering, reduced order size, or become inconsistent.
• Follow up proactively before an account goes silent.

Pricing Administration: 

• Build and maintain price lists based on approved pricing from the Sales Rep.
• Distribute updated price sheets or lists to customers when directed.
• Do not make independent pricing decisions or negotiate discounts.

Aged Inventory/Commodity Push:

• Sales Assistants execute aged inventory/commodity push
• Sales Reps monitor but only step in if needed

New Account Onboarding Support:

• Set up customer information, delivery details, and account notes in the system.
• Load approved pricing and confirm ordering procedures.
• Help manage the first two to three orders so the account starts smoothly.
• Serve as the main operational contact during the onboarding period.

General Administrative Support: 

• Answer routine customer questions related to status, availability, and process.
• Document follow-up activity and maintain accurate account notes.
• Support reporting, paperwork, and internal coordination tied to the account base.

What You Bring

• Minimum 1 year of experience in sales support, inside sales, customer service, account coordination, or a similar role.
• Strong phone presence — comfortable making and receiving high volumes of calls.
• Accurate data entry and attention to detail; orders have to be right the first time.
• Ability to juggle multiple channels (phone, text, email) without letting anything fall through the cracks.
• Organized, proactive, and comfortable owning a call list without being micromanaged.
• Professional, courteous communication — in writing and in person.
• Basic proficiency with order-entry systems, email, and Microsoft Office / Google Workspace.

Nice to have

• Experience in food service, wholesale, distribution, or a similar B2B industry.
• Bilingual English/Spanish, or other languages relevant to our customer base.
• Familiarity with ERP or order-management systems.

The Details

• Location: Santa Ana, CA — in-office (this role is not remote or hybrid).
• Schedule: Full-time, standard business hours.
• Openings: Two positions available.
• Pay range: $22.00 – $27.00 per hour, depending on experience. 
• Reports to: Sales Rep / Sales Manager.