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Floral Operations Manager Jobs in Santa Rosa, CA

Successful members of our team use their analytical ability and drive to complete store operations ... floral, meat and frozen foods) that creates an environment that customers want to shop. The Fresh ...

Floral Operations Manager information

See Santa Rosa, CA salary details

$33.9K

$69.4K

$129.6K

How much do floral operations manager jobs pay per year?

As of Jul 27, 2026, the average yearly pay for floral operations manager in Santa Rosa, CA is $69,379.00, according to ZipRecruiter salary data. Most workers in this role earn between $44,800.00 and $84,700.00 per year, depending on experience, location, and employer.

What is the difference between Floral Operations Manager vs Floral Designer?

AspectFloral Operations ManagerFloral Designer
CredentialsTypically requires a high school diploma or equivalent; some roles prefer floral design certifications or related experienceRequires floral design certifications or formal training in floral arrangement
Work EnvironmentOversees floral departments, manages staff, and handles logistics in retail or event settingsCreates floral arrangements, designs for events, and works directly with clients
Industry UsageCommonly employed in floral retail stores, event planning companies, and wholesale floral suppliersPrimarily employed in floral shops, event venues, and by freelance floral designers

The Floral Operations Manager focuses on managing floral departments, logistics, and staff, ensuring smooth operations. In contrast, the Floral Designer concentrates on creating floral arrangements and working directly with clients. Both roles require floral knowledge, but their responsibilities and work environments differ significantly.

What are the key skills and qualifications needed to thrive as a Floral Operations Manager, and why are they important?

To thrive as a Floral Operations Manager, you need strong organizational abilities, inventory management experience, and a background in floristry or business administration. Familiarity with point-of-sale systems, floral design software, and supply chain management tools is typically required. Excellent leadership, customer service, and problem-solving skills help you effectively lead teams and maintain client satisfaction. These skills ensure efficient operations, high-quality floral products, and a positive customer experience in a fast-paced retail environment.

What are some common challenges faced by Floral Operations Managers, and how can they be addressed?

Floral Operations Managers often encounter challenges such as managing inventory for perishable products, coordinating with suppliers to ensure timely deliveries, and balancing customer demand with available stock. To address these, managers typically implement robust inventory tracking systems, build strong relationships with reliable vendors, and develop flexible staffing plans to handle peak periods like holidays or special events. Proactive communication and attention to detail are essential for maintaining quality and ensuring smooth operations in a fast-paced floral environment.

What does a Floral Operations Manager do?

A Floral Operations Manager oversees the daily operations of a floral business, such as a flower shop, wholesale distributor, or event floral company. Their responsibilities include managing staff, coordinating inventory and supply orders, ensuring quality control of floral products, and handling customer service. They also develop efficient workflows, supervise deliveries, and may assist with floral design for events or large orders. The goal is to ensure smooth business operations, maximize profitability, and maintain high standards of product and service quality.
What are popular job titles related to Floral Operations Manager jobs in Santa Rosa, CA? For Floral Operations Manager jobs in Santa Rosa, CA, the most frequently searched job titles are:
What job categories do people searching Floral Operations Manager jobs in Santa Rosa, CA look for? The top searched job categories for Floral Operations Manager jobs in Santa Rosa, CA are:
What cities near Santa Rosa, CA are hiring for Floral Operations Manager jobs? Cities near Santa Rosa, CA with the most Floral Operations Manager job openings:
Infographic showing various Floral Operations Manager job openings in Santa Rosa, CA as of June 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $69,379 per year, or $33.4 per hour.
Fresh Merchandiser

$65K - $75K/yr

Full-time

Medical, Dental, Vision, Retirement

Posted 7 days ago


Grocery Outlet rating

5.7

Company rating: 5.7 out of 10

Based on 410 frontline employees who took The Breakroom Quiz

77th of 121 rated grocery stores


Job description

About Grocery Outlet:

  • Our Mission: Touching lives for the better
  • Our Vision: Touching lives by being the first choice for bargain-minded consumers in the U.S.
  • Our Values & Behaviors: Achievement, Diversity, Entrepreneurship, Family, Fun, Integrity & Service

About The Team:

Our Sales and Merchandising team’s mission is to build a strong foundation of Independent Operator talent, coach and develop our Independent Operators, and assist their efforts in maintaining overall productivity and success in their store. Our team is collaborative and authentic as we promote open and respectful relationships between Independent Operators and Grocery Outlet. Successful members of our team use their analytical ability and drive to complete store operations projects on time and provide excellent customer service to team members, GOI employees, operators, and vendors.

About The Role:

The Fresh Merchandiser supports an assigned group of Grocery Outlet’s independently operated stores in the merchandising of products in the fresh areas (produce, floral, meat and frozen foods) that creates an environment that customers want to shop. The Fresh Merchandiser also educates the Independent Operators and their store teams in determining freshness levels, dynamic presentation of product that drive sales and profitability, inventory control, and upholding safety/health standards. The successful candidate is creative by nature, resourceful, detail-oriented, and really enjoys helping people. This role reports to the Director - Sales & Merchandising. 

Responsibilities Include: 

  • Educating and assisting operators in achieving profitable results in sales, merchandising and inventory management.
  • Continue to raise the level of merchandising standards for the fresh and frozen categories by ensuring proper product representation (based on current product availability or seasonality) and ability to provide solutions and recommendations when necessary.
  • Assist in the development of new visual merchandising strategies.
  • Assist Operators in training of store employees in the areas of product handling and storage, freshness levels, presentation of product, inventory control, culling of product, and any other areas involving the merchandising of product. In addition, support or facilitate any training initiatives from vendors, purchasing or AOT training.
  • Responsible for monitoring operator’s compliance with all product handling policies and procedures, including those required by all vendors, including but not limited to receiving and credit procedures.

About The Pay:

  • Base Salary Range: $65,000 - $75,000 Annually
  • Annual Bonus Program
  • Equity
  • 401(k) Profit Sharing
  • Medical, Dental, Vision & More!
  • Final compensation will be determined based upon experience and skills and may vary based on location.

About You:

  • Bachelor’s Degree or equivalent combination of education and experience.
  • 3-5 years of previous or similar retail merchandising experience.
  • Independent, self-starter, resourceful, ability to resolve issues & recommend timely solutions.
  • You are an effective communicator, have positive attitude, detail-oriented, organized and tactful.
  • Comfortable to use & leverage technology in daily work; proficiency in MS Office Suite and Outlook.
  • A self-starter, highly motivated, person with high personal standards and good personality who is able to work well with multiple tasks and individuals with many differing points of view.
  • Five to ten years in the perishables industry with a minimum of three years in a management position.
  • Thorough knowledge of the retail food business, thorough knowledge of perishable department operations, merchandising skills, must be able to make timely and effective decisions.
  • Ability to read, analyze and interpret general business periodicals, financial statements, government regulations and legal documents.
  • Ability to write presentations and present information effectively to top management, public groups, suppliers and operators.
  • Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
  • Proficiency in MS Office with high proficiency in MS Excel and MS Word.
  • Must have a valid Driver’s license, reliable automobile and road warrior! Travel is up to 80-90%.

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