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Fitness Program Creator Jobs (NOW HIRING)

Mars Men

Head of Influencer

Own and scale the Pathfinder Program from creator sourcing and recruitment through activation, content delivery, and ongoing partnerships. * Build a strong pipeline of creators across fitness, health ...

Urban Golf Performance

Director of Marketing

Irvine, CA · On-site

$120K - $150K/yr

Build, manage, and grow UGP's creator and athlete partnership program, including sourcing ... fitness, wellness, or lifestyle brands * Strong leadership and people management skills, with ...

Umusic

Coordinator, Strategy

New York, NY · On-site

Help coordinate unique cross-platform marketing programs that connect creator campaigns, paid media ... Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much ...

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Fitness Program Creator information

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How much do fitness program creator jobs pay per hour?

As of Sep 11, 2026, the average hourly pay for fitness program creator in the United States is $27.59, according to ZipRecruiter salary data. Most workers in this role earn between $22.36 and $31.49 per hour, depending on experience, location, and employer.

What does a fitness program creator do?

A Fitness Program Creator designs personalized workout plans tailored to individuals’ fitness goals, abilities, and preferences. They assess clients' needs, monitor progress, and make adjustments to ensure effective and safe results. Their responsibilities may also include providing motivation, nutritional guidance, and education about healthy lifestyle habits. Fitness Program Creators often work in gyms, online platforms, or as independent consultants.

What are the key skills and qualifications needed to thrive as a fitness program creator?

To excel as a Fitness Program Creator, you need a solid background in exercise science, program design, and anatomy, typically supported by certifications such as NASM, ACE, or ACSM. Familiarity with fitness tracking software, virtual training platforms, and exercise planning tools is commonly required. Strong motivational skills, creativity, and effective communication help tailor programs to diverse client needs and foster engagement. These skills ensure safe, effective, and personalized fitness experiences that drive client results and satisfaction.

How does a fitness program creator typically collaborate with personal trainers and clients to develop effective workout plans?

A Fitness Program Creator often works closely with personal trainers and clients to assess individual fitness levels, set achievable goals, and design customized workout regimens. Collaboration usually involves gathering feedback from trainers on client progress and adjusting programs to maximize results and maintain motivation. Regular communication ensures that each plan is both safe and effective, while also accommodating any changing needs or preferences. This teamwork is essential for providing a high-quality, client-centered fitness experience.

What are popular job titles related to Fitness Program Creator jobs?

For Fitness Program Creator jobs, the most frequently searched job titles are:

Head of Influencer

Remote

Mars Men
See more jobs at Mars Menexternal

Full-time

Medical, Dental, Vision, Retirement, PTO

This job post has expired 2 days ago. Applications are no longer accepted.

Job description

About the Job
Mars Men is one of the fastest growing DTC brands in the US, achieving $100M run rate in less then 18 months. Recently backed by L Catterton, Mars Men is positioned to become the leading men's health brand in the supplement space. We operate across DTC, retail, and emerging channels, and are entering our next phase of growth as we continue scaling the business.
We're looking for a Head of Influencer to own and scale our paid creator and influencer ecosystem.
This role will take full ownership of our Pathfinder Program, building a high-volume network of creators who produce authentic, performance-driven content that can be scaled through paid media. This is not a traditional influencer marketing role focused primarily on organic posts, reach, or impressions. The goal is to find the right creators, build strong partnerships, develop great creative, and ultimately turn those partnerships into ads that drive meaningful growth.
You'll sit at the intersection of Partnerships, Creative, and Growth, working closely with our paid media and creative teams to understand what is working, recruit more of it, and continuously improve the quality and performance of our creator network.
What You'll Do:
  • Own and scale the Pathfinder Program from creator sourcing and recruitment through activation, content delivery, and ongoing partnerships.
  • Build a strong pipeline of creators across fitness, health, lifestyle, fatherhood, performance, and adjacent categories, prioritizing content quality over follower count.
  • Negotiate creator partnerships, usage rights, whitelisting, deliverables, and ongoing agreements.
  • Develop clear creator briefs and partnerships that balance brand direction with authentic, native content.
  • Partner with Paid Media and Creative to analyze performance, identify winning creators and concepts, and continuously improve recruitment and briefs.
  • Maintain a consistent pipeline of fresh creator assets for paid testing while managing communications, timelines, contracts, revisions, and payments.
  • Build reporting and processes around creator performance, including spend, CAC, ROAS, creative winners, and creator-level results.

Must-Have Requirements:
  • 5+ years of experience in influencer marketing, creator partnerships, performance creative, affiliate marketing, or a related field.
  • Deep understanding of creator and social media culture, including what makes content perform across Meta, TikTok, YouTube, and emerging platforms.
  • Proven experience building or managing creator, influencer, affiliate, UGC, or performance marketing programs and budgets.
  • Strong knowledge of paid creator content, Meta advertising, partnership ads/whitelisting, usage rights, and performance metrics.
  • Confident negotiator and relationship builder who is comfortable working directly with talent and management.
  • A creative eye for identifying great content paired with a data-driven mindset for understanding why it performs.
  • Highly organized, proactive, and comfortable moving quickly, testing often, and managing a high volume of creators simultaneously.

Life at Mars Men
  • Competitive Compensation - We offer a strong salary and benefits package, tailored to attract top talent
  • Remote Work Environment - Our team is remote, offering full flexibility to work from home
  • Autonomy & Ownership - You'll have the freedom to run your own systems and make real impact
  • Time Off - 15 PTO days per year (prorated), 9 company holidays, plus your birthday off
  • Parental Leave - Generous paid parental leave for growing families
  • Health Benefits - 100% premium coverage for health, dental, and vision plans, with 25% coverage for dependents
  • 401(k) - Company-sponsored plan with a 2% match through Guideline (elective participation)
  • $200 Annual Superpower Membership
  • Growth & Development - We invest in your professional development with ongoing learning opportunities

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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