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Field Marketing Director Jobs in Rochester, NY (NOW HIRING)

Renuity

Field Marketer

Rochester, NY · On-site

$85K/yr

Engage with homeowners in local neighborhoods through direct, in-person outreach * Introduce our ... Passion for career growth and learning sales and marketing strategies first-hand * Availability to ...

Renuity

Field Marketer

Rochester, NY · On-site

$85K/yr

Engage with homeowners in local neighborhoods through direct, in-person outreach * Introduce our ... Passion for career growth and learning sales and marketing strategies first-hand * Availability to ...

Erie Home

Field Marketer

Rochester, NY · On-site

$20 - $25/hr

Weekly, direct deposit pay * Transportation to and from the field * Competitive work incentives (Trips/Spiffs/Extra Cash) * Plenty of rapid career advancement opportunities with a clear and defined ...

Butler/Till, Inc.

Director, Growth

Rochester, NY · On-site

$92K - $145K/yr

... and field marketing audiences o Working knowledge of the mechanics that make Local hard: co-op ... For the Director, Growth, regular and frequent travel is an essential job function and will be ...

Erie Home

Erie Home - Field Marketer

Rochester, NY

Weekly, direct deposit pay * Transportation to and from the field * Competitive work incentives (Trips/Spiffs/Extra Cash) * Plenty of rapid career advancement opportunities with a clear and defined ...

Erie Home

Erie Home - Field Marketer

Webster, NY

Weekly, direct deposit pay * Transportation to and from the field * Competitive work incentives (Trips/Spiffs/Extra Cash) * Plenty of rapid career advancement opportunities with a clear and defined ...

Erie Home

Erie Home - Field Marketer

Macedon, NY

Weekly, direct deposit pay * Transportation to and from the field * Competitive work incentives (Trips/Spiffs/Extra Cash) * Plenty of rapid career advancement opportunities with a clear and defined ...

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All JobsField Marketing JobsField Marketing Director JobsField Marketing Director Jobs in Rochester, NY

Field Marketing Director information

See Rochester, NY salary details

$47.4K

$89.2K

$142.1K

How much do field marketing director jobs pay per year?

As of Sep 8, 2026, the average yearly pay for field marketing director in Rochester, NY is $89,184.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,600.00 and $114,000.00 per year, depending on experience, location, and employer.

What does a field marketing director do?

A Field Marketing Director oversees and develops marketing strategies and campaigns that are executed at the regional or local level. They work closely with sales teams, local offices, and other stakeholders to tailor marketing initiatives that resonate with specific markets. Their responsibilities include managing field teams, organizing events, analyzing market trends, and ensuring that brand messaging is consistent across locations. By bridging the gap between corporate marketing and local execution, they help drive awareness, engagement, and revenue growth in targeted areas.

What are the key skills and qualifications needed to thrive as a field marketing director?

To thrive as a Field Marketing Director, you need strong expertise in marketing strategy, campaign management, and market analysis, typically backed by a bachelor's or master's degree in marketing or a related field. Familiarity with CRM platforms (such as Salesforce), marketing automation tools, and data analytics software is essential. Outstanding leadership, communication, and relationship-building skills help drive alignment between sales and marketing teams and engage local markets effectively. These competencies ensure the successful execution of field marketing initiatives that generate leads, build brand awareness, and support revenue growth.

What are some common challenges faced by a field marketing director when aligning regional marketing efforts with overall company strategy?

Field Marketing Directors often navigate the challenge of tailoring marketing campaigns to specific regions while ensuring consistency with the company’s broader goals and messaging. This requires strong communication and collaboration with both the central marketing team and local sales teams to adapt strategies for local markets without diluting the brand’s identity. Balancing these demands involves frequent cross-functional meetings, detailed reporting, and flexibility to adjust tactics based on market feedback. Staying attuned to both company objectives and regional market trends is key to success in this role.

What cities near Rochester, NY are hiring for Field Marketing Director jobs?

Cities near Rochester, NY with the most Field Marketing Director job openings:

Field Marketing Director jobs near you
Infographic showing various Field Marketing Director job openings in Rochester, NY as of August 2026, with employment types broken down into 82% Full Time, 13% Part Time, and 5% Contract. Highlights an 87% Physical, 2% Hybrid, and 11% Remote job distribution, with an average salary of $89,184 per year, or $42.9 per hour.

Marketing Director

Insero Talent Solutions

Rochester, NY • On-site

Full-time

Re-posted 25 days ago

Job description

Insero Talent Solutions has partnered with a flourishing optical company based in Rochester, NY, experiencing substantial growth to recruit a Marketing Director.

Position Summary

The Marketing Director serves as the senior marketing executive and principal advisor to the CEO on all marketing, branding, communications, and customer engagement initiatives. This position develops enterprise marketing strategies that drive revenue growth, strengthen brand equity, support product innovation, expand market share, and enhance customer experience across all business channels.

Scope of Responsibility

The Marketing Director has overall responsibility for corporate marketing strategy, digital transformation, brand management, demand generation, licensing, product marketing, communications, e-commerce marketing, retail marketing, analytics, and marketing technology.

The role leads internal staff and external agencies while partnering with executive leadership to achieve strategic business objectives.

Leadership Responsibilities

  • Serve as the principal marketing advisor to the CEO and executive leadership team.
  • Develop long-range marketing strategies aligned with corporate growth initiatives.
  • Lead enterprise brand architecture across all of the company's brands.
  • Direct integrated marketing strategies across digital, retail, wholesale, healthcare,
  • government, and e-commerce channels.
  • Lead product launch and go-to-market strategies.
  • Oversee digital marketing, SEO, SEM, paid media, content marketing, email marketing,
  • influencer marketing, affiliate marketing, and social media.
  • Lead licensing and strategic brand partnership marketing programs.
  • Direct corporate communications, public relations, executive messaging, and reputation
  • Develop annual marketing budgets and measure ROI, ROAS, CAC, CLV, and other key
  • performance indicators.
  • Champion AI, marketing technology, automation, CRM, analytics, and customer
  • intelligence initiatives.
  • Build, mentor, and lead a high-performing marketing department.

Education

  • Bachelor's degree in Marketing, Business Administration, Communications, Public Relations, or a related field, or an equivalent combination of education and progressively responsible marketing experience. MBA or related graduate degree preferred.

Experience

Required:

  • 10+ years of progressive marketing leadership experience.
  • Executive-level experience developing enterprise marketing strategy.
  • Experience leading multi-brand marketing organizations, digital marketing, budgeting, analytics, and cross-functional initiatives.

Preferred:

  • Manufacturing, optical, healthcare, consumer products, B2B/B2C, e-commerce, and licensed products experience.

Knowledge, Skills & Abilities

  • Enterprise marketing strategy, executive leadership, digital marketing, brand management, licensing, AI-enabled marketing, marketing analytics, financial management, customer insights, public relations, organizational development, strategic partnerships, and executive communication.
  • Oversee agencies, creative partners, vendors, licensors, and strategic partners.
  • Conduct market research, competitive intelligence, pricing analysis, and customer insight initiatives.
  • Engage and strengthen relationships with retail locations, ranging from independent standalone operations to medium and larger-scale businesses. Additionally, develop and execute marketing plans for these locations and collaborate effectively with client marketing representatives to align objectives, share insights, and co-create campaigns that deliver measurable results. Passion for fashion, sports, fandom culture, or entertainment marketing.
  • Drive innovation in omnichannel marketing and customer engagement.