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What is a Fan Nation?

A Fan Nation job typically involves writing, reporting, and creating digital content for Sports Illustrated's Fan Nation platform, which focuses on team-specific sports coverage. Contributors often write articles, cover breaking news, and engage with fans on topics related to their assigned teams. These roles can be freelance or contract-based, allowing writers to build their portfolios while covering their favorite teams. Strong writing skills, sports knowledge, and the ability to meet deadlines are essential.

What does a Fan Nation do?

In a Fan Nation role, your day-to-day tasks typically involve creating and curating engaging content, managing social media accounts, and facilitating discussions within the fan community. You'll often monitor audience feedback, respond to fan inquiries, and coordinate with marketing or content teams to deliver timely updates and campaigns. Collaboration is key, as you may work closely with digital designers, analysts, and other community managers to ensure consistent messaging. These responsibilities require adaptability and enthusiasm for connecting with fans, making each day dynamic and interactive.

What are the key skills and qualifications needed to thrive in a Fan Nation position?

To thrive in a Fan Nation role, you need experience in digital content creation, social media management, and community engagement, often backed by a degree in communications, marketing, or a related field. Familiarity with content management systems (CMS), analytics platforms, and social media scheduling tools is highly valuable. Strong interpersonal skills, creativity, and the ability to foster a positive community atmosphere make candidates stand out. These skills are crucial for building and maintaining an active, engaged fan base and ensuring successful brand representation.

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Fan Nation jobs near you
Infographic showing various Fan Nation job openings in Texas as of August 2026, with employment types broken down into 1% As Needed, 80% Full Time, 10% Part Time, 8% Contract, and 1% Nights. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution.

Assistant Athletics Director of Fan Experience

Waco, TX • On-site

Baylor University
Colleges, Universities, and Professional Schools • 1 - 5K employees

7.7

Company rating: 7.7 out of 10

Based on 18 frontline employees who took The Breakroom Quiz

263rd of 627 rated colleges and universities

People enjoy working here

Good employer

Recommended by students

Learn more about Baylor Universityexternal

Full-time

Medical, Dental, Vision, Life, Retirement

Re-posted 21 days ago

Job description


A humble college founded before Texas was a state, Baylor now stands as one of the premier institutions of higher education in the world. Baylor has continued to invest in research and doctoral education, both solidifying and elevating its unique status as a preeminent Christian research university. Baylor is among 187 R1 institutions, just 52 of which are private universities.
Since 2011, Baylor has been named as one of the nation's "Great Colleges to Work For". Great Colleges to Work For® is one of the country's largest and most respected workplace recognition programs. Each year, Great Colleges recognizes the colleges and universities that get top employee ratings regarding workplace practices and policies across 10 areas. This recognition is based on faculty and staff responses to a related annual survey. The survey, conducted by ModernThink, is a way for colleges and universities to gain a deeper understanding of how their employees experience and view various aspects of the institution. This continued recognition further affirms Baylor as a rewarding place to build a career.
What We Are Looking For
Baylor Athletics is seeking a motivated, elite worker to be our Senior Director / Assistant AD of Fan Experience. This individual will oversee the fan experience and game presentation efforts for Men's Basketball and Men's Tennis. In addition to their sport oversights, this individual will oversee our two Associate Directors of Fan Experience and our Assistant Director of Fan Experience. This role will also spearhead our student work program and lead on-field operations during Football game days.
Ultimately, the goal of this position is to increase the attendance, revenue, and fan atmosphere at their assigned sports.
A bachelor's degree with 4 years of experience is required. A master's degree with 5 years is preferred.
All applicants must be eligible to work in the US on a full-time basis.
What Will You Do
  • Develop and execute fan experience plans for their assigned sports of Men's Basketball and Men's Tennis
  • Assist the Assoc. AD of Marketing and Fan Experience with Football on-field efforts and fan experience initiatives
  • Produce Men's Basketball game days from start to finish by making scripts, graphics, on-court elements, giveaway items, concourse activations, and high-energy moments to enhance the fan experience
  • Communicate definitively and clearly to a team of individuals during high pressure, time sensitive in-game moments
  • Oversee and manage the two Associate Directors of Fan Experience and the Assistant Director of Fan Experience
  • Oversee the Student Worker Program to ensure that we have a high-level, committed student worker staff that is consistently helping at events
  • Collaborate with the sponsorship team to make sure all sponsorship inventory is being addressed effectively
  • Ability to rethink how we execute each game day initiative year-over-year so that our game days always are fresh for fans and not repetitive of previous seasons
  • Collaborate with other external staff members to ensure an excellent fan experience at each event
  • Collaborate with the athletics ticket office to effectively drive attendance and revenue for assigned sports
  • Maintain working knowledge of and adherence to all NCAA, Big 12 Conference, and institution rules and regulations and to communicate immediately any possible infractions of such rules and regulations to the Athletics Compliance staff
  • Other duties as assigned by supervisors

Qualifications
  • Bachelor's degree in Sports Management, Marketing, Communications, or a related field
  • Master's degree preferred
  • 4+ years of full-time experience working in athletics fan experience with a strong background in game presentation
  • Proficient in Adobe Creative Suite, ShoFlo, Microsoft Office, and music programs
  • Responsive and effective communicator over digital communication and in-person
  • Experienced leader who is prepared to manage full-time staff and push those around them to be at their best
  • A deep passion for working in college athletics

What You Can Expect
As part of the Baylor family, eligible employees receive a comprehensive benefits package that includes medical, dental, and vision insurance, generous time off, tuition remission, and outstanding automatic retirement contributions. Baylor has a comprehensive benefits plan that supports you and your family's wellbeing and allows you to be a part of the life of a vibrant and active college campus. To learn more, go to Baylor Benefits & Advantages.
Explore & Engage
Learn more about Baylor and our strategic vision, Baylor in Deeds. Also, explore our great hometown of Waco and the many opportunities to engage locally. If you are new to Central Texas, This is Waco!
About Us
Baylor University, a private not-for-profit university affiliated with the Baptist General Convention of Texas, is committed to compliance with all applicable anti-discrimination laws, including those regarding age, race, color, sex, national origin, military service, genetic information, and disability. Baylor complies with statutory Affirmative Action/Equal Opportunity requirements. Baylor's full official Notice of Non-Discrimination may be read online.

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