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How much do family service jobs pay per hour?

As of Sep 12, 2026, the average hourly pay for family service in Virginia is $20.16, according to ZipRecruiter salary data. Most workers in this role earn between $17.16 and $21.92 per hour, depending on experience, location, and employer.

What is a family service worker?

Family Service workers are professionals who support families and individuals by providing counseling, guidance, and access to community resources. They often work with families facing challenges such as financial hardship, domestic issues, or child welfare concerns. Their goal is to help families overcome obstacles, improve well-being, and strengthen family relationships. Family Service workers may be employed by government agencies, non-profits, or private organizations.

What skills and qualifications are needed to thrive in family service?

To thrive in Family Service, you generally need a background in social work, counseling, or human services, often with a relevant degree and sometimes licensure. Familiarity with case management software, client documentation systems, and knowledge of community resources is typically required. Strong interpersonal skills, cultural sensitivity, and active listening help build trust and rapport with diverse families. These skills and qualities are vital for effectively supporting families, addressing their unique needs, and connecting them with appropriate resources.

What challenges do family service professionals face, and how can they be managed?

Professionals in Family Service roles often encounter challenges such as managing complex family dynamics, handling high caseloads, and navigating sensitive situations involving children and vulnerable adults. Effective communication and strong organizational skills are crucial for balancing these responsibilities. Many organizations provide supervision, peer support, and ongoing training to help staff manage stress and maintain high standards of care. Building strong relationships with colleagues and community resources also plays a key role in overcoming these challenges.

What is the difference between Family Service vs Child Welfare Specialist?

AspectFamily ServiceChild Welfare Specialist
Required CredentialsTypically a bachelor's degree in social work or related fieldUsually a bachelor's or master's degree in social work, psychology, or related field
Work EnvironmentCommunity agencies, schools, or healthcare settingsChild protective services, government agencies, or social service organizations
Employer & Industry UsageNonprofits, healthcare, educationGovernment agencies, child protective services
Common Search & Comparison IntentUnderstanding roles in family support and counselingFocus on child safety, protection, and welfare

Family Service professionals primarily focus on supporting families through counseling, resource connection, and advocacy within community settings. Child Welfare Specialists concentrate on protecting children from abuse or neglect, often working within government agencies. While both roles aim to improve well-being, Family Service roles emphasize family stability and support, whereas Child Welfare Specialists focus on child safety and protection.

What cities in Virginia are hiring for Family Service jobs?

Cities in Virginia with the most Family Service job openings:

Family Service jobs near you
Infographic showing various Family Service job openings in Virginia as of August 2026, with employment types broken down into 1% As Needed, 79% Full Time, 17% Part Time, and 3% Contract. Highlights an 90% Physical, 1% Hybrid, and 9% Remote job distribution, with an average salary of $41,930 per year, or $20.2 per hour.

Family Service Counselor

Bluefield, VA

Service Corporation International
See more jobs at Service Corporation Internationalexternal

$50K - $100K/yr

Full-time

Posted 17 days ago

Service Corporation International rating

6.4

Company rating: 6.4 out of 10

Based on 97 frontline employees who took The Breakroom Quiz

Job description

Our associates celebrate lives. We celebrate our associates.

Accountable for serving client families by making at need cemetery arrangements, and selling pre-need arrangements. The Family Service Counselor serves families by providing exemplary personalized service and plays an essential role in generating revenue for the cemetery as well as acting as the primary contact for families.

Job Responsibilities

Lead Generation

  • Holds self-accountable for prospecting a minimum of 1-2 hours each day
  • Obtains referrals from families served by the location
  • Networks and builds community and civic relationships
  • Explains and presents presentations to families served and referred families
  • Maintains and tracks activity levels to ensure productivity

Build Relationships with Families

  • Responds to client inquiries in a timely, respectful, sensitive and professional manner
  • Connects with families through listening, honest communication and genuine concern
  • Develops an understanding of each family's unique needs and offers solutions that provide value to them
  • Stays in touch with families to ensure satisfaction
  • Prepares for all appointments and performs all procedures with professionalism and attention to detail
  • Follows through on all customer problems and requests
  • Builds trust-based relationships to earn the right to ask for referrals
  • Earns the right to gain referrals to offer protection to protect family members, and the family's relatives and friends, by educating them on the benefits of pre-planning

Teamwork

  • Represents a continuous link from services provided at need, through aftercare, to providing services to protect families in the future
  • Collaborates and teams with funeral directors, location managers, and other members of funeral home and or cemetery staff, to provide seamless, high quality service
  • Thoroughly and completely reviews previous services and contacts with families to prepare to support current needs and or sales
  • Shares family concerns with rest of the SCI team

Minimum Requirements

Education

  • High school diploma or equivalent
  • 1-2 years of college or an equivalent of education and experience

Experience

  • High school equivalency and 1-2 years of college or an equivalent of education and experience
  • 1-2 years of customer service or sales industry experience preferred

Licenses

  • Current state/province issued driver's license with an acceptable driving record
  • Insurance license if required by state/province law and as prescribed by each state board

Knowledge, Skills and Abilities

  • Must be able to pass the Company's internal presentation certification within thirty days of hire
  • Ability to work a number of evenings and or weekends every month
  • Ability to drive frequently
  • Ability to obtain and maintain an insurance license if required by state/province
  • Flexible hours but, at times must have the ability to work up to 12 hours in a day
  • Ability to treat others with empathy and respect
  • Knowledge of computers and some software
  • Customer service skills

Target Compensation Range: $50,000 to $100,000 annually.

#SCI

Postal Code: 24605Category (Portal Searching): SalesJob Location: US-VA - Bluefield

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