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$23.2K

$53.7K

$85.4K

How much do facebook jobs pay per year?

As of Aug 16, 2026, the average yearly pay for facebook in California is $53,742.00, according to ZipRecruiter salary data. Most workers in this role earn between $41,400.00 and $61,200.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Facebook Marketing Specialist, and why are they important?

To thrive as a Facebook Marketing Specialist, you need expertise in digital marketing strategies, content creation, and data analytics, typically supported by a degree in marketing or communications. Familiarity with Facebook Ads Manager, analytics tools, and relevant certifications such as Facebook Blueprint are highly valued. Creativity, adaptability, and strong communication skills help distinguish top performers in this role. These skills are vital for effectively reaching target audiences, optimizing ad campaigns, and delivering measurable business results within the dynamic landscape of social media marketing.

What is the difference between Facebook vs Social Media Manager?

AspectFacebookSocial Media Manager
Primary RolePlatform-specific content creation and managementOversees multiple social media platforms and strategies
Required SkillsKnowledge of Facebook tools, advertising, and analyticsBroad social media expertise, content strategy, analytics
Work EnvironmentMostly digital, platform-specificVaries, includes multiple platforms and team coordination
Common CertificationsFacebook Blueprint certificationsSocial media marketing certifications (e.g., Hootsuite, HubSpot)

Facebook is a platform-specific role focusing on managing content and advertising on Facebook. A Social Media Manager oversees multiple platforms, including Facebook, developing broader strategies. While Facebook roles require platform-specific skills, Social Media Managers need versatile expertise across various channels.

What are the typical responsibilities and team dynamics for professionals working at Facebook (Meta)?

At Facebook (Meta), professionals are often part of cross-functional teams that work collaboratively on projects involving product development, user experience, and innovative technologies. Daily responsibilities may include attending agile stand-ups, collaborating with engineers and designers, and contributing to code reviews or strategic planning sessions. Employees are encouraged to take initiative, share ideas openly, and leverage resources across departments, which helps foster a culture of continuous learning and innovation. The fast-paced environment can be challenging, but it also offers significant opportunities for career growth and the chance to make a tangible impact at scale.

What is a Facebook job?

A Facebook job typically refers to a position at Meta Platforms, Inc., formerly known as Facebook, Inc. Employees at Facebook work in various departments such as engineering, product management, data science, marketing, and operations. Their roles often involve building and improving products and services related to social networking, virtual reality, advertising, and community engagement. Working at Facebook can mean collaborating on large-scale projects that connect people, develop new technologies, and solve global challenges. The company values innovation, diversity, and impact in its workplace culture.

What are the most commonly searched types of Facebook jobs in California?

The most popular types of Facebook jobs in California are:

What are popular job titles related to Facebook jobs in California?

For Facebook jobs in California, the most frequently searched job titles are:

What job categories do people searching Facebook jobs in California look for?

The top searched job categories for Facebook jobs in California are:

What cities in California are hiring for Facebook jobs?

Cities in California with the most Facebook job openings:

Facebook jobs near you
Infographic showing various Facebook job openings in California as of August 2026, with employment types broken down into 1% As Needed, 75% Full Time, 16% Part Time, 2% Temporary, and 6% Contract. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $53,742 per year, or $25.8 per hour.

Integrated Marketing Manager Generalist, Facebook

Facebook App

Menlo Park, CA

$124K/yr

Full-time

Posted 27 days ago

Meta rating

7.8

Company rating: 7.8 out of 10

Based on 45 frontline employees who took The Breakroom Quiz

136th of 244 rated software companies

Job description

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today, beyond the constraints of screens, the limits of distance, and even the rules of physics.The roleFacebook is re-energizing its iconic brand around a simple idea: this is where real people help you make things happen. We are recruiting and engaging new and emerging user segments, and we keep that promise present every day through an always-on marketing system, not just tentpole moments.We are looking for an integrated marketer who thrives in a fast-paced environment and is energized by bringing an established brand to new audiences at scale. How this role works: this is a generalist brand marketing role on a new team built to take on a broader range of problems, not one market or one project. Instead of owning a single lane, you will help the team prioritize the problems and audiences that matter most for our users and the business, then work across them as our always-on system of work shifts. This is a hands-on role for someone energized by range, with demonstrated ability to identify consumer insights and translate them into effective marketing and the comfort to move between very different problems.
Integrated Marketing Manager Generalist, Facebook Responsibilities:
  • Execute always-on and integrated marketing programs that sustain Facebook's brand relevance and keep proof of the brand promise present across channels
  • Flex across multiple areas of the brand, picking up and handing off initiatives as priorities change
  • Support the development and execution of full-funnel campaigns and product go-to-markets that drive business growth, user value and brand relevance
  • Partner closely with cross-functional teams, including product marketing, creative and agency partners, growth, partnerships, communications, research, and data science, to deliver integrated programs
  • Develop integrated marketing communications that take a 360-degree approach across digital, social, and traditional channels to support key narratives
  • Track and distill campaign performance to provide data-backed insights, optimize programs, and find new opportunity areas, using a test-and-learn approach

Minimum Qualifications:
  • Experience using data and consumer research to inform strategy and drive actionable insights
  • Experience managing multiple campaigns or priorities by assessing impact, deadlines, and stakeholder needs, working with many internal and external teams to ensure seamless launches
  • Strong collaboration and communication skills, with experience influencing cross-functional teams, and comfort with shifting priorities

Preferred Qualifications:
  • Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
  • Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
  • Experience marketing to emerging user segments, including teens and young adults
  • Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
  • Experience with creator-driven or community-driven marketing
  • Experience re-energizing established consumer brands at scale

About Meta:
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com.
$124,000/year to $178,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

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