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Facebook Pixel Setup Jobs (NOW HIRING)

Horizon Media

Senior Planner, Social

New York, NY · On-site

Responsible for the setup of client Paid Social campaign Relationship Development - 20 ... Facebook Blueprint, Twitter Flight School) Who You Are * A strong, effective communicator * A ...

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Facebook Pixel Setup information

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$13

$25

$83

How much do facebook pixel setup jobs pay per hour?

As of Jun 6, 2026, the average hourly pay for facebook pixel setup in the United States is $25.65, according to ZipRecruiter salary data. Most workers in this role earn between $14.42 and $18.51 per hour, depending on experience, location, and employer.

What are some common challenges when setting up Facebook Pixel and how can they be addressed?

A frequent challenge in setting up Facebook Pixel is ensuring accurate event tracking across different pages and devices, which can impact data quality and ad performance. Misconfigured or duplicated pixels can lead to inconsistent reporting, making it difficult to measure campaign success. Collaborating with web developers and ensuring thorough testing with Facebook's Pixel Helper tool can help identify and resolve these issues. Additionally, staying updated on privacy policies and browser changes is important to maintain data integrity.

What is the difference between Facebook Pixel Setup vs Facebook Ads Specialist?

AspectFacebook Pixel SetupFacebook Ads Specialist
Primary FocusImplementing and configuring Facebook Pixel code on websitesCreating, managing, and optimizing Facebook ad campaigns
Skills RequiredHTML, JavaScript, basic analyticsAd copywriting, audience targeting, analytics
Work EnvironmentWeb development, digital marketing teamsMarketing agencies, in-house marketing teams
CertificationsBasic digital marketing or analytics certificationsFacebook Blueprint certifications, marketing degrees

While Facebook Pixel Setup involves technical implementation of tracking code, Facebook Ads Specialist focuses on creating and managing ad campaigns. Both roles are essential in digital marketing, with Pixel Setup providing the data foundation for effective advertising.

What is Facebook Pixel and why is it important for my website?

Facebook Pixel is a piece of code that you place on your website to track visitor actions and collect data. This data helps you measure the effectiveness of your Facebook ads, optimize your ad campaigns, and retarget website visitors with relevant ads. By using Facebook Pixel, you gain valuable insights into customer behavior and can improve your advertising ROI by targeting the right audiences and tracking conversions.

What are the key skills and qualifications needed to thrive as a Facebook Pixel Setup Specialist, and why are they important?

To thrive as a Facebook Pixel Setup Specialist, you need a solid understanding of digital marketing, website analytics, and basic coding skills such as HTML and JavaScript. Familiarity with Facebook Business Manager, Facebook Events Manager, Google Tag Manager, and relevant certifications like Facebook Blueprint are typically important. Strong attention to detail, effective communication, and problem-solving abilities help ensure correct pixel implementation and accurate data tracking. These skills are crucial for collecting precise user data, optimizing ad campaigns, and driving measurable marketing results.
Infographic showing various Facebook Pixel Setup job openings in the United States as of May 2026, with employment types broken down into 98% Full Time, and 2% Nights. Highlights an 91% Physical, 2% Hybrid, and 7% Remote job distribution, with an average salary of $53,362 per year, or $25.7 per hour.
Senior Planner, Social

Senior Planner, Social

Horizon Media

New York, NY • On-site

Full-time

Medical, Life, Retirement, PTO

Posted 4 days ago

Job description

Job Description

Who We Are

Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We areheadquarteredin New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service.Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune,AdAge, Crain's New York Business and Los Angeles Business Journal. Together we are building a place of belonging.
At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed,safeand empowered. We value YOU and believe that your authentic voice and unique perspectiveallowsus to create a more rewarding culture, and experience, together.


Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.

WhatYou'llDo
Social Media Planning - 25%

  • Develop proposals for paid social media campaigns across active client roster

  • Create and present media specific documents such as RFPs, media plans,objectivesand strategies decks, and other related functions

  • Responsible for analyzing proposals and partner negotiations

  • Maintainvendor meeting communication, updating internal weekly and monthly status documents, andmaintainingteam deliverables calendars

Campaign Management/Execution - 20%

  • Maintain thorough knowledge in all internal buying and reporting tools, including platform interfaces and native tools for application/analysis into competitive landscape, target digital consumption support, plandevelopmentand reporting

  • Support in measurement planning and pixel generation and third-partyadtracking needs with manager direction

  • Traffic plan assets such as creative and required tracking tags

  • Creates campaign post launch information such as screenshots,linksand placement information todemonstrateproof of placement for clients

  • Generate insertion orders within internal systems tool to reserve advertising space andis responsible foraccuracy of plan details and confirmation of delivery ensuring proper protocol

  • Responsible for the setup of client Paid Social campaign

Relationship Development - 20%

  • Anticipates and fields requests and questions from internal teams and/or clients with minimal
    oversight

  • Own andmaintainactive communication with internal client roster teams to manage timelines and cross-collaborative meetings

  • Work closelyto partnerand build relationships with other internal teams (e.g.Analytics, Digital, etc.)

  • Participate in larger team projects with direct oversight from Supervisor

  • Contribute to junior team member(s) development (training Assistant Planners and Planners)

  • Participate in the interview process for Assistant/Planner roles

Reporting - 15%

  • Monitor pacing and optimizations of active social campaigns across client roster daily

  • Generate high level performance insights and recommendationsrelativeto active client campaigns in tandem with manager

  • Manage client roster reporting on campaign performance and proactively communicate any issues to internal team, managers, when necessary

Social Strategy & Buying Oversight - 10%

  • Engage in new & emerging opportunities and applications in paid social media environments, and appropriately apply that knowledge

  • Take ownership of completing and monitoring both internal team and client facing financial tracking documents

  • Manage and execute Quality Assurance (QA) of tracking functionality and creative units toidentifyand solve any issues

  • Provide education on best practices, social mediaprincipals, and industry at large

  • Build campaigns and posts via Paid Social platforms and third-party buying tools with oversight and direction from manager

Learning & Development - 10%

  • Attend agency learning sessions and vendor meetings

  • Participatein internal learning and development opportunities (e.g.Facebook Blueprint, Twitter Flight School)

Who You Are

  • A strong, effective communicator

  • A problem solver with the ability to develop creative solutions

  • Detail oriented with strong organizational skills

  • An effective time manager, comfortable working with multiple timelines and deliverables

  • Comfortable working within large sets of data and numbers

  • A helpful team player with business maturity in a professional setting, willing to roll up your sleeves

  • Takes pride in ownership of work anddemonstratesaccountability

  • Able to thrive in an agile, fast-paced environment and seek out feedback proactively

  • Results and solutions oriented; consistently motivated, proactive, and resourceful

  • Interested in the media landscape, specifically paid social, with a desire to innovate and keep up with trends

  • A supporter of and advocate for diversity,equityand inclusion

Preferred Skills & Experience

  • 2+ yearspreviouspaid social media experience

  • Familiarity with marketing principles,analyticsand concepts

  • Experience buying ads on Facebook and Instagram is crucial,additionalplatforms preferred

  • Proficiencyworking within Microsoft Excel and PowerPoint

  • Exposure to advanced targeting/retargeting tactics in social

  • Comfort owning and managing budget/investment levels in social media

Certificates, Licenses and Registrations
This role does not require certificates,licensesand/or registrations.
Physical Activity and Work Environment
This role does not require any physical activity.

The statementshereinare intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skillsrequired ofpersonnel so classified. Furthermore, they do notestablisha contract for employment and are subject to change at the discretion of the employer.

Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Salary Range

$66,300.00 - $85,000.00

A successful applicant's actual base salary may vary based on factors such as individual's skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.

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