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Executive Sports Ambassador information

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$26.5K

$93.6K

$184K

How much do executive sports ambassador jobs pay per year?

As of Aug 11, 2026, the average yearly pay for executive sports ambassador in the United States is $93,552.00, according to ZipRecruiter salary data. Most workers in this role earn between $58,000.00 and $120,500.00 per year, depending on experience, location, and employer.

What are some common challenges faced by executive sports ambassadors when representing their organization at public events?

Executive Sports Ambassadors often navigate the challenge of balancing organizational messaging with authentic engagement when representing their brand at public events. They must be well-prepared to address diverse audiences, handle unexpected questions, and maintain professionalism under pressure. Additionally, they may need to coordinate closely with marketing, public relations, and event management teams to ensure consistent branding and smooth event execution. Building strong relationships with stakeholders while adapting to dynamic environments is crucial for success in this role.

What is an executive sports ambassador?

Executive Sports Ambassadors are professionals who represent sports organizations, teams, or brands at a high level, often serving as the public face and key liaison for important stakeholders. Their role typically involves promoting the organization's values, building relationships with sponsors and partners, attending events, and sometimes guiding community or charitable initiatives. They may be former athletes, experienced executives, or public figures with a strong connection to the sports industry. This position is crucial for enhancing the organization's image, expanding its reach, and facilitating business opportunities.

What are the key skills and qualifications needed to thrive as an executive sports ambassador?

To thrive as an Executive Sports Ambassador, you need a deep understanding of sports management, brand representation, and strong networking abilities, often supported by a background in marketing, business, or sports administration. Familiarity with CRM systems, event management software, and digital marketing tools is typically required. Outstanding communication, public speaking, and relationship-building skills help set top performers apart. These competencies are crucial for effectively promoting organizations, fostering key partnerships, and enhancing brand presence in the competitive sports industry.

What is the difference between Executive Sports Ambassador vs Sports Marketing Coordinator?

AspectExecutive Sports AmbassadorSports Marketing Coordinator
Required CredentialsExperience in sports, marketing, or public relations; often a degree in marketing or related fieldDegree in marketing, communications, or sports management; relevant experience preferred
Work EnvironmentEvents, promotional campaigns, brand ambassador activities in sports settingsPlanning, executing marketing campaigns, coordinating events in sports industry
Employer & Industry UsageSports brands, teams, or leagues focusing on brand promotion and athlete engagementSports teams, agencies, or brands managing marketing strategies and campaigns

While both roles involve promoting sports brands, the Executive Sports Ambassador primarily focuses on representing the brand publicly and engaging fans, whereas the Sports Marketing Coordinator handles campaign planning and execution. The ambassador role is more public-facing, often requiring direct interaction at events, while the coordinator manages behind-the-scenes strategies.

What cities are hiring for Executive Sports Ambassador jobs? Cities with the most Executive Sports Ambassador job openings:
What are the most commonly searched types of Sports Ambassador jobs? The most popular types of Sports Ambassador jobs are:
What states have the most Executive Sports Ambassador jobs? States with the most job openings for Executive Sports Ambassador jobs include:
Executive Sports Ambassador jobs near you
Infographic showing various Executive Sports Ambassador job openings in the United States as of July 2026, with employment types broken down into 1% Internship, 64% Full Time, 33% Part Time, 1% Temporary, and 1% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $93,552 per year, or $45 per hour.

General Manager (Executive) Sports Business Unit

Sportsman's Guide

Minneapolis, MN • On-site

$225K - $325K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 27 days ago

Job description

General Manager Sports Business Unit
ABOUT THE COMPANY
Crecera Brands is the driving force behind Sportsman's Guide, Salt Strong, The Golfer's World, Play Baseball and Play Softball, five of America's leading retailers of outdoor gear, sporting goods and golf supplies. For nearly 50 years, our companies have been dedicated to helping our customers enjoy the fun, freedom, and traditions of the great outdoors. From hunting and fishing to playing ball and hitting the links, the companies of Crecera Brands deliver the gear you need to succeed. Our websites include sportsmansguide.com, tgw.com, saltstrong.com, playbaseball.com and playsoftball.com.
ABOUT THE POSITION
We are seeking a dynamic and commercially driven General Manager to lead and scale our direct-to-consumer (DTC) ecommerce business across Crecera Brands golf, baseball, and softball, collectively our Sports business unit. Our websites include The Golfer's World (tgw.com), playbaseball.com, and playsoftball.com. Our Sports GM owns profit and loss (P&L) for the business unit while driving growth through best-in-class digital marketing, merchandising, brand marketing and customer experience strategies.
The ideal candidate combines strong financial acumen with deep expertise in DTC marketing and performance-driven digital channels and has proven experience leading cross-functional teams in a fast-paced consumer brand environment.
Key Responsibilities
Business Leadership & P&L Ownership
  • Own and manage full P&L responsibility, including revenue growth, gross margin, operating expenses, and profitability targets
  • Develop and execute the overall DTC growth strategy, aligning with company objectives
  • Identify and capitalize on new revenue streams, customer segments, and market opportunities within the sports categories
  • Drive forecasting, budgeting, and financial planning processes

Digital Marketing Leadership
  • Lead the strategy and execution of performance marketing channels including paid media (search, social, display), affiliate, email/SMS, and SEO
  • Optimize customer acquisition cost (CAC), lifetime value (LTV), and ROAS through data-driven decision-making
  • Oversee customer lifecycle marketing, retention initiatives, and personalization strategies
  • Stay current on trends in ecommerce, digital media, and marketing technology

Brand Marketing
  • Define and maintain the visual brand identity, tone, and positioning across all consumer touchpoints.
  • Design and execute multi-channel marketing campaigns to build awareness in the golf and baseball communities.
  • Oversee production of high-quality digital assets, including video, photography, and copy for product launches.
  • Build organic loyalty through grassroots initiatives, youth leagues, tournaments, and digital community spaces.
  • Manage influencer relationships with professional athletes, coaches, creators, and regional brand ambassadors.
  • Cohesively align brand messaging with paid acquisition efforts

Merchandising & Product Strategy
  • Direct merchandising strategy including product assortment, pricing, promotions, and inventory optimization
  • Partner with product, sourcing, and supply chain to ensure alignment between customer demand and inventory availability
  • Utilize analytics to optimize conversion rates, average order value (AOV), and product performance

Team Leadership & Cross-Functional Management
  • Lead and develop high-performing marketing and merchandising teams with direct reporting relationships
  • Foster a culture of accountability, innovation, and continuous improvement
  • Collaborate with operations, technology, finance, and customer experience teams to deliver a seamless end-to-end customer journey

Customer & Brand Experience
  • Ensure a best-in-class digital customer experience across web and mobile platforms
  • Oversee site merchandising, UX optimization, and conversion rate improvements
  • Champion brand positioning while driving performance metrics

Location & Compensation
  • This position is based at our corporate headquarters, located at The Offices at Mall of America in Bloomington, Minnesota. The selected candidate must reside within the Greater Minneapolis-Saint Paul metropolitan area.
  • The anticipated base salary range for this position is $225,000 to $325,000 annually, with final compensation determined by the candidate's experience, qualifications, and overall fit for the role. In addition, this position is eligible for participation in our annual incentive bonus and long-term incentive programs.
  • We offer a comprehensive and competitive benefits package that includes medical, dental, and vision coverage; a Health Savings Account (HSA); 401(k) plan with company matching contributions; optional healthcare and dependent care flexible spending accounts; an employee discount program; and a flexible paid time off (PTO) policy.

Qualifications
Required Experience
  • 10+ years of progressive leadership experience in ecommerce or DTC businesses, with at least 3-5 years in a senior leadership position
  • Proven track record of owning and managing a P&L at scale
  • Deep expertise in digital/performance marketing (paid media, CRM, SEO, analytics)
  • Experience leading merchandising and marketing teams in a consumer-facing business
  • Strong familiarity with ecommerce platforms, analytics tools, and marketing technologies

Preferred Experience
  • Experience in sporting goods, golf, baseball, softball, or adjacent enthusiast categories
  • Background in high-growth or digitally native brands
  • Experience scaling omnichannel or multi-brand ecommerce businesses

Core Competencies
  • Strategic thinker with strong commercial and financial acumen
  • Data-driven decision-maker with a bias for action
  • Deep understanding of digital customer behavior and acquisition strategies
  • Exceptional leadership, communication, and team-building skills
  • Ability to operate both strategically and tactically in a fast-paced environment

Success Metrics
  • Revenue growth and profitability (P&L performance)
  • Customer acquisition efficiency (CAC, ROAS)
  • Conversion rate, AOV, and LTV improvements
  • Inventory productivity and margin expansion
  • Team engagement and organizational effectiveness

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.

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