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Executive Director Consumer Insight Jobs (NOW HIRING)

Fireclay Partners

Director - Consumer

... senior executives in your existing network • Review confidential information memoranda and ... in consumer operations with direct experience in brand building, retail or restaurant unit ...

AEG

Director, Consumer Marketing

Las Vegas, NV · On-site

Director, Consumer Marketing Department: Advertising Reporting Manager: Vice President, Marketing ... Analyze campaign performance, consumer insights, and marketing analytics to optimize strategies and ...

SharkNinja

Consumer Insights Manager

Needham, MA · On-site

Present complex insights to SharkNinja executives, including the CEO , CCO , and EVPs , using expert storytelling to influence product development and marketing strategies. * Be the Consumer Advocate

Fireclay Partners

Director - Consumer

... senior executives in your existing network • Review confidential information memoranda and ... in consumer operations with direct experience in brand building, retail or restaurant unit ...

Ninjakitchen

Manager - Consumer Insights

Needham, MA · On-site

Present complex insights to SharkNinja executives, including the CEO, CCO, and EVPs, using expert storytelling to influence product development and marketing strategies. * Be the Consumer Advocate

SharkNinja

Consumer Insights Manager

Needham, MA · On-site

Present complex insights to SharkNinja executives, including the CEO , CCO , and EVPs , using expert storytelling to influence product development and marketing strategies. * Be the Consumer Advocate

Ninjakitchen

Consumer Insights Manager

Needham, MA · On-site

We'reseeking an exceptional Consumer Insights Manager to join our high-performance team and make a ... Executive Presence : Confidence and clarity when presenting insightstosenior leaders, driving ...

Kent Precision Foods Group

Lead the global consumer insights strategy, establishing research priorities, methodologies, and ... Translate complex consumer and market intelligence into clear, executive-level recommendations that ...

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Executive Director Consumer Insight information

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$36.5K

$89.8K

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How much do executive director consumer insight jobs pay per year?

As of Sep 10, 2026, the average yearly pay for executive director consumer insight in the United States is $89,818.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,000.00 and $117,000.00 per year, depending on experience, location, and employer.

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For Executive Director Consumer Insight jobs, the most frequently searched job titles are:

Director, Consumer Insights & Brand Research

Mansfield, MA • On-site

Samsonite
Manufacturing • 501 - 1,000 employees
Learn more about Samsoniteexternal

$195K - $230K/yr

Full-time

This job post has expired 2 days ago. Applications are no longer accepted.

Samsonite rating

7.0

Company rating: 7.0 out of 10

Based on 6 frontline employees who took The Breakroom Quiz

Job description


As the Director, Consumer Insights & Brand Research, you will partner with the GMEO and SVP to develop global consumer insights strategy and brand health tracking. In this role, you will build and oversee global brand research infrastructure; establish measurement standards for brand health, positioning, consumer sentiment, and market perception. You will synthesize insights from multiple sources (brand tracking, market research, category intelligence) into actionable strategic recommendations, and partner with the Data team on brand health analytics and measurement governance. This role will support RMEOs with insights, research methodologies, and capability building, and ensure all brand and creative decisions are grounded in deep consumer understanding. This is a hybrid role; we work on site 4 days and remotely 1 day, weekly.
Brand Health Research & Measurement:
  • Design and oversee global brand health tracking program (awareness, consideration, desire, preference)
  • Partner with research vendors (IPSOS, Kantar, LPA, etc.) on study design, execution, and analysis
  • Establish brand health measurement standards and KPI definitions across all markets and brands
  • Own quarterly brand health data collection, analysis, and reporting
  • Identify growth opportunities and risk signals from brand health data
  • Provide brand health data inputs to Head of Data & Analytics for SSOT dashboard integration

Global Brand Positioning & Segmentation Research:
  • Execute global brand positioning audits and refresh programs under SVP direction
  • Lead brand segmentation and audience targeting research, including providing guidance for RMEOs to implement learnings in regional segmentation
  • Collaborate with RMEOs to translate segmentation into actionable frameworks for regional teams
  • Support brand repositioning initiatives

Market Research & Category Intelligence:
  • Develop and oversee global category driver research program
  • Identify consumer growth opportunities across travel and lifestyle categories
  • Conduct competitive landscape analysis and benchmarking
  • Monitor market trends and shifts in consumer behavior
  • Share category insights with brand strategy and regional teams quarterly

Voice of Consumer (VoC) Research Integration:
  • Develop global VoC research framework and standards for brand sentiment tracking
  • Interpret VoC findings and emerging patterns affecting brand positioning
  • Recommend messaging and positioning adjustments based on VoC findings

Research Partnership Management:
  • Lead global research vendor relationships and conduct annual performance reviews
  • Ensure quality, timeliness, and rigor across all research initiatives
  • Negotiate contracts and service level agreements

Regional Enablement & Capability Building:
  • Develop research playbooks and guidance documentation
  • Conduct quarterly business reviews with RMEO teams on insights and research
  • Build regional capability in research methodologies and insight interpretation
  • Share best practices and learnings across regions

Performance Metrics & Success Measures:
Year 1 Key Priorities
  • Launch global brand health tracking program
  • Conduct brand positioning audits across all portfolio brands
  • Establish brand health SSOT dashboard
  • Develop and communicate research playbooks to regions
  • Complete category driver research program

Key Performance Indicators
  • Brand health tracking scores across markets and segments
  • Time to brand health insights (< 4 weeks)
  • Regional adoption of research playbooks and standards
  • Regional team satisfaction with insights support

Qualifications
Qualifications:
  • 10+ years in brand research, consumer insights, or market research leadership
  • Proven expertise in brand health tracking and measurement methodologies
  • Experience managing market research vendors and conducting RFPs
  • Strong background in consumer segmentation and targeting research
  • Ability to work cross functionally and influence without direct authority
  • Strong communication skills for C-suite and RMEO leaders

About Us
Who we are:
Samsonite is the worldwide leader in superior travel bags, luggage, and accessories combining notable style with the latest design technology and the utmost attention to quality and durability. For more than 100 years, Samsonite has leveraged its rich heritage to create unparalleled products that fulfill the travel lifestyle needs of conscious movers everywhere. With a portfolio of brands including Samsonite, Tumi, American Tourister, High Sierra, Gregory, Hartmann, and Lipault Paris, our products are sold in over 100 countries in North America, Asia, Europe and Latin America through our company-operated retail store, websites and a variety of retail partners.
About the Team
Why you'll love working here:
  • Our employees matter. As a people-focused business, we work hard to provide meaningful rewards and development opportunities for our employees, recognizing performance, and creating a supportive working environment for them, wherever they are based.
  • Vibrant culture. We are committed to a diverse and rich culture, welcoming people from all walks of life. Our long-standing commitment to culture and inclusion empowers us to bring our authentic selves and unique differences to work every day.
  • Socially responsible. We want to minimize our products' impact on the environment and help create positive journeys worldwide. We do this by creating the best products using the most sustainable and innovative materials, methods, and models.

What we value:
At Samsonite, we do more than create the bags that move with our consumer, we inspire and celebrate the moments that move them. We believe we have a responsibility to the world in how we operate, the products we sell, the communities where we live and work, and how we treat the people we employ. We're as diverse as travel itself, and like travel, your journey with Samsonite presents the opportunity to be a part of something bigger and explore your passions. This is why we offer various paths for professionals and celebrate the knowledge and skills they bring to our team. We are committed to a respectful workplace that allows our team members to bring their best selves to the workplace daily.
Samsonite is an equal opportunity employer and is committed to promoting and maintaining a work environment in which all applicants, associates, customers, and other individuals are treated with dignity and respect free from unlawful harassment, discrimination, or retaliation.

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