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Entry Level Marketing Data Analyst Jobs in Florida

Alphabe Insight Inc

Entry Level Marketing Assistant

Miami, FL · On-site

$42K - $52K/yr

Position Overview We are seeking a motivated and enthusiastic Entry Level Marketing Assistant to ... Conduct market research and analyze consumer data to identify trends and opportunities. * Support ...

Spartan Marketing Corp

Marketing Associate

Cape Coral, FL · On-site

$18 - $22/hr

This is an entry-level position designed for someone eager to gain exposure to multiple areas of ... Pull reports and help organize marketing performance data * Assist with campaign setup and general ...

Collabera LLC

Associate Data Analyst

Orlando, FL · On-site

$22 - $24/hr

This opportunity is well suited to entry level candidates interested in data analysis, financial services, compliance, and technology-enabled operations. 4 weeks of training in transaction-monitoring ...

Gerdau

DATA ANALYST

Tampa, FL

Collaborate with cross-functional teams, including marketing, IT, and customer service, to ensure ... Conduct data-driven analysis to support strategic initiatives and identify opportunities for ...

Gerdau

DATA ANALYST

Tampa, FL · On-site

Collaborate with cross-functional teams, including marketing, IT, and customer service, to ensure ... Conduct data-driven analysis to support strategic initiatives and identify opportunities for ...

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Entry Level Marketing Data Analyst information

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How much do entry level marketing data analyst jobs pay per hour?

As of Aug 25, 2026, the average hourly pay for entry level marketing data analyst in Florida is $24.61, according to ZipRecruiter salary data. Most workers in this role earn between $15.82 and $27.50 per hour, depending on experience, location, and employer.

What does an entry level marketing data analyst do?

An Entry Level Marketing Data Analyst is responsible for collecting, analyzing, and interpreting data to help companies make informed marketing decisions. They typically work with large datasets, perform data cleaning, and use statistical tools to identify patterns and trends in customer behavior and campaign performance. Their insights help marketing teams optimize strategies, improve targeting, and measure the effectiveness of marketing efforts. Entry-level analysts often assist with creating reports and visualizations to communicate findings to stakeholders.

What are the key skills and qualifications needed to thrive as an entry level marketing data analyst, and why are they important?

To thrive as an Entry Level Marketing Data Analyst, you need a solid understanding of statistics, data analysis, and marketing principles, often supported by a bachelor’s degree in marketing, business, or a related field. Familiarity with tools like Microsoft Excel, Google Analytics, and data visualization platforms such as Tableau is important, and knowledge of SQL or Python can be advantageous. Strong analytical thinking, attention to detail, and communication skills help you interpret data and convey insights to stakeholders effectively. These skills ensure accurate analysis and actionable recommendations that drive successful marketing strategies.

What are some common challenges faced by entry level marketing data analysts, and how can they be overcome?

Entry level marketing data analysts often encounter challenges such as interpreting large datasets, ensuring data accuracy, and translating technical findings into actionable marketing insights. It's important to develop strong analytical skills, attention to detail, and effective communication abilities to bridge the gap between data and business strategy. Collaborating closely with marketing and analytics teams, seeking mentorship, and utilizing data visualization tools can help overcome these challenges and support career growth in the field.

What is the difference between Entry Level Marketing Data Analyst vs Marketing Data Coordinator?

AspectEntry Level Marketing Data AnalystMarketing Data Coordinator
Required CredentialsBachelor's in Marketing, Data Analysis, or related field; Basic Excel and analytical skillsBachelor's in Marketing, Business, or related; Familiarity with data tools
Work EnvironmentOffice setting, collaborative teams, data-focused tasksOffice-based, supporting marketing campaigns and data management
Employer & Industry UsageMarketing agencies, corporate marketing departments, retailAdvertising firms, corporate marketing teams, non-profits
Search & Comparison IntentYes, often compared for entry-level roles in marketing dataCommonly compared but slightly more administrative

The Entry Level Marketing Data Analyst focuses on analyzing marketing data to generate insights, while the Marketing Data Coordinator handles data management and supports marketing campaigns. Both roles require similar educational backgrounds and are found in similar industries, but analysts emphasize data interpretation, whereas coordinators focus on data organization and support tasks.

What are the most commonly searched types of Marketing Data Analyst jobs in Florida?

The most popular types of Marketing Data Analyst jobs in Florida are:

What cities in Florida are hiring for Entry Level Marketing Data Analyst jobs?

Cities in Florida with the most Entry Level Marketing Data Analyst job openings:

Entry Level Marketing Data Analyst jobs near you
Infographic showing various Entry Level Marketing Data Analyst job openings in Florida as of August 2026, with employment types broken down into 1% As Needed, 84% Full Time, 12% Part Time, and 3% Contract. Highlights an 85% Physical, 4% Hybrid, and 11% Remote job distribution, with an average salary of $51,180 per year, or $24.6 per hour.

Marketing Data Analyst

TalkingParents

Fort Walton Beach, FL • On-site

Full-time

Re-posted 9 days ago

Job description

Positions are full-time and onsite (in-person) at our office in beautiful Fort Walton Beach, Florida.


What will you do?

This is a Marketing Data Analyst role within the Marketing Department, reporting directly to the Director of Marketing. You will own the measurement and reporting of marketing performance across the full customer funnel, from first touch through subscription and revenue. You'll build and maintain dashboards, design event tracking schemas, manage customer data and automation scenarios within our CDP, and work within data warehouses to extract and transform the data that powers our decision-making. Your analysis will flow directly to the Director of Marketing to inform strategy, resource allocation, and tactical adjustments across every marketing channel.

How You'll Make An Impact

We are seeking a detail-oriented, technically skilled analyst who can turn fragmented data into a clear, unified picture of what's driving growth and what isn't. You'll bring structure to our marketing measurement, close instrumentation gaps, and give leadership the confidence to make faster, smarter decisions. Your work will directly shape how we invest across channels, optimize our funnel, and scale a product that helps families navigate some of the hardest moments of their lives. If you thrive at the intersection of marketing strategy and data engineering, and you want your analysis to actually change how a team operates, this role was built for you.

Key Responsibilities

Reporting & Dashboards

  • Build, maintain, and iterate on dashboards (Looker Studio preferred) for the marketing department and leadership.
  • Develop full-funnel reporting that distinguishes between upper, mid, and lower-funnel performance, with appropriate KPIs at each stage (impressions, CPM, CAC, LTV, ARPU, MRR, ARR, churn, etc.).
  • Analyze conversion paths across paid media, organic, content/SEO, email, retargeting, and direct referral channels; implement multi-touch attribution beyond GA4 last-click.
  • Identify instrumentation gaps that block KPI reporting and prioritize fixes by business impact.
  • Track cross-platform (web/app) conversion symmetry and flag discrepancies.

Data Infrastructure & Instrumentation

  • Work within data warehouses to extract, transform, and query data.
  • Own event schema design and implementation for tracking key conversion milestones across website and apps.
  • Manage UTM strategy/taxonomy and configure Google Tag Manager containers to ensure accurate attribution and event firing.
  • Monitor data integrity across GA4, Firebase, Google Search Console, Semrush, and platform-native tools.

CDP & Marketing Automation

  • Create and manage scenarios including trigger configuration (on-event, API-based, date-attribute), branching logic, and A/B testing.
  • Build and maintain customer segments using behavioral data, event attributes, and aggregates.
  • Manage customer data: profiles, identifiers, attributes, and events.
  • Set up and manage data imports/exports between the CDP and external data warehouses.

Collaboration

  • Report directly to the Director of Marketing; surface findings, flag what's working and what's not, and provide data-backed recommendations to inform strategic decisions.
  • Translate business questions into analytical frameworks and proactively identify information gaps before they become blockers.
  • Maintain a working understanding of all marketing disciplines (social media, public relations, SEO, content strategy, digital advertising, email/lifecycle, and website) so that data analysis and recommendations account for how each channel operates, what it's optimized for, and how it contributes to full-funnel performance.

Skills Required

  • SQL required; Python or R strongly preferred.
  • Hands-on data warehouse experience (writing queries, building views, managing pipelines).
  • Advanced-level proficiency in GA4, Google Tag Manager, and Google Search Console.
  • Dashboard development including calculated fields, blended data sources, and dynamic filtering.
  • Understanding of marketing funnel mechanics and how to analyze KPIs at each stage.
  • Working knowledge of UTM parameters, naming conventions, and campaign tracking taxonomy.
  • Strong understanding of digital marketing tactics: content, SEO/GEO/AEO, paid search, paid social, display/retargeting, email, and website.
  • Ability to translate complex data into concise reporting for varied audiences.
  • Solution-focused with a knack for identifying information gaps.
  • Effective working independently and as part of a team to meet deadlines.

Training & Experience

  • 2-4 years in marketing analytics or data analysis with direct responsibility for measurement and reporting.
  • Proven experience writing SQL against data warehouses to analyze data from multiple sources.
  • Track record building full-funnel dashboards and reporting frameworks tied to revenue outcomes.
  • Hands-on GTM implementation experience (custom events, data layer, tag/trigger architecture).
  • Experience with at least one CDP or marketing automation platform; must demonstrate ability to create automated scenarios, configure event-based triggers, and manage customer data/segments.
  • Substantial experience with digital marketing tactics: Google Ads, Meta Ads, SEO, content, email/lifecycle, retargeting, and consumer journey mapping.
  • Experience with multi-touch attribution modeling.

Bonus Skills

  • B2C SaaS or subscription-based product experience
  • Firebase Analytics for mobile app tracking
  • Google Digital Marketing & Analytics certifications
  • Microsoft Data Analytics certifications
  • Semrush or similar SEO analytics platforms
  • Predictive analytics, cohort modeling, or ML applications in marketing
  • JavaScript SDK implementation for web tracking
  • API integrations for data pipeline automation
  • Understanding of SaaS/subscription metrics: CAC, LTV, LTV:CAC, CAC payback, ARPU, MRR, ARR, churn.


Candidates must be legally authorized to work in the United States and must not now or in the future require visa sponsorship to continue employment

NOTE TO APPLICANTS: Salary or wages listed on Indeed.com or TheLadders.com are not based on actual data for this job listing. The salary ranges that any third party provides with the listing on their websites are based on their own salary calculators and are not accurate for the Northwest Florida area.


 *Candidate(s) who are offered a position will be required to successfully pass a pre-employment background check and drug screening.


*Applicants must be currently authorized to work in the US and not require sponsorship now or in the future. 


 *TalkingParents is an Equal Opportunity Employer


 *No outsourcing or recruiting firms, please