Build an enterprise pipeline across three motions. Run cold outbound into Fortune 1000 HR and benefits leaders, qualify inbound demand from marketing, and convert warm introductions from our channel partners. Own your number and the activity that gets you there.
Research accounts like an analyst, not a list-puller. Before you reach out, understand the company's benefits ecosystem, recent moves, and likely pain. Avante sells into a complex domain. Generic outreach gets ignored. Specific, informed outreach gets meetings.
Write outreach that earns a reply. Craft sequences and one-off messages that sound like a person who understands benefits, not a templated blast. You'll test angles, subject lines, and channels, and double down on what works.
Qualify hard and hand off clean. Run discovery that separates real opportunities from noise, then deliver AEs a qualified meeting with full context so the next conversation starts strong. Close the loop every time.
Use AI as a core part of how you work. We expect our SDRs to use AI tools daily to research accounts, draft and personalize outreach, summarize calls, and build their own workflows. We're an AI company. The person in this seat should be visibly better at their job because of how they use AI, not just curious about it.
Partner with channel and marketing. Coordinate with our channel partners on co-selling motions and with marketing on inbound follow-up and campaign feedback. Bring the signal from your conversations back to both teams so we get sharper over time.
Learn the product and the domain deeply. Be able to explain what Carly and Ava do together as one platform, why benefits intelligence is a different category from ben admin or care navigation, and what actually lands with a benefits leader. Ask the questions you think are too basic. In this domain, a wrong assumption can cost a deal.
Help build the SDR playbook. Sequences, qualification criteria, target account lists, and process are still being shaped. Document what works, share it, and help turn your individual wins into a repeatable system the next hires can run.
Adapt as we grow. This function will evolve quickly. Your scope, targets, and the way you work will change as the team scales, and you should welcome that.