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Entry Level Copywriter Jobs in Austin, TX (NOW HIRING)

Optimal

Paid Media Specialist (Entry-Level)

Austin, TX · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Campaign Creation - Create and build campaigns from the ground up, including account set-up, campaign planning/organization, and ad copywriting. Perform competitive analysis, research keywords, and ...

All JobsCopywriter JobsEntry Level Copywriter JobsEntry Level Copywriter Jobs in Austin, TX

Entry Level Copywriter information

See Austin, TX salary details

$14

$36

$66

How much do entry level copywriter jobs pay per hour?

As of Aug 12, 2026, the average hourly pay for entry level copywriter in Austin, TX is $36.41, according to ZipRecruiter salary data. Most workers in this role earn between $27.64 and $41.20 per hour, depending on experience, location, and employer.

What does an entry level copywriter do?

An entry level copywriter is responsible for creating written content for marketing materials, advertisements, websites, social media, and other platforms. They work under the supervision of senior copywriters or creative directors, learning to write engaging and persuasive copy that aligns with a brand’s voice and goals. Typical tasks include writing product descriptions, blog posts, email campaigns, and revising copy based on feedback. This role is ideal for individuals looking to develop their writing skills in a professional setting and gain experience in the advertising or marketing industry.

What are the key skills and qualifications needed to thrive as an entry level copywriter, and why are they important?

To thrive as an Entry Level Copywriter, you need strong writing skills, creativity, attention to detail, and typically a bachelor's degree in English, communications, or a related field. Familiarity with content management systems (CMS), basic SEO principles, and tools like Google Docs or Grammarly is often required. Excellent communication, adaptability, and the ability to accept constructive feedback are standout soft skills in this role. These qualities enable copywriters to deliver engaging, accurate content that meets client goals and adapts to diverse audiences and formats.

How can I start an entry level copywriter career with no experience?

Entry level copywriters can begin by building a portfolio of writing samples, gaining experience through internships, freelance projects, or volunteering to develop their skills. Familiarity with writing tools like Grammarly or Google Docs and understanding basic marketing principles can also improve job prospects.

What is the difference between Entry Level Copywriter vs Junior Copywriter?

AspectEntry Level CopywriterJunior Copywriter
Required CredentialsHigh school diploma or bachelor's degree, basic writing skillsSimilar credentials, often with some internship experience
Work EnvironmentEntry-level roles in marketing agencies, media companies, or corporate teamsSimilar environments, often with more mentorship opportunities
Employer & Industry UsageCommonly used in advertising, marketing, and media industriesOften used interchangeably, with slight emphasis on experience level
Search & Comparison IntentPeople seeking beginner roles in copywritingIndividuals looking for entry-level positions with some prior exposure

Both roles are entry-level positions requiring basic writing skills and relevant education. The terms are often used interchangeably, with 'Junior Copywriter' sometimes implying slightly more experience or mentorship. Overall, they serve similar functions in marketing and advertising industries, making them closely related in job searches and career progression.

What are some common challenges faced by entry level copywriters in their first year, and how can they overcome them?

Entry level copywriters often face challenges such as adapting to different brand voices, meeting tight deadlines, and receiving constructive feedback on their writing. It's common to juggle multiple projects and collaborate closely with designers, marketers, and senior writers. To overcome these challenges, new copywriters should actively seek feedback, regularly review successful campaigns for inspiration, and practice clear communication with their team. Building strong organizational skills and being open to learning can also help them thrive in this dynamic environment.
More about Entry Level Copywriter jobs
What are the most commonly searched types of Copywriter jobs in Austin, TX? The most popular types of Copywriter jobs in Austin, TX are:
What are popular job titles related to Entry Level Copywriter jobs in Austin, TX? For Entry Level Copywriter jobs in Austin, TX, the most frequently searched job titles are:
What job categories do people searching Entry Level Copywriter jobs in Austin, TX look for? The top searched job categories for Entry Level Copywriter jobs in Austin, TX are:
What cities near Austin, TX are hiring for Entry Level Copywriter jobs? Cities near Austin, TX with the most Entry Level Copywriter job openings:
Entry Level Copywriter jobs near you
Infographic showing various Entry Level Copywriter job openings in Austin, TX as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $75,741 per year, or $36.4 per hour.

Paid Media Specialist (Entry-Level)

Optimal

Austin, TX • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 13 days ago

Job description

We're looking for an ambitious candidate with a true interest in becoming a digital marketing expert and a drive for career growth. Applicants should have some experience working with paid media campaigns in Google, Facebook or Amazon's advertising platform. In this role, you'll work with our expert team as you learn industry best practices and master the technology tools and analytical skills that have helped us deliver superior digital marketing services to our clients.
At Optimal, we are actively looking to scale standout candidates - those who are ready for significant opportunities and hungry to take on meaningful responsibilities that drive real business results for our clients. New employees that grow the fastest at our company are strategic problem solvers who are proactively looking to improve with innovative ideas but are also relentless at following through.
As a Paid Media Specialist for Optimal, you are responsible for the overall execution of paid media campaigns for your designated clients.
Who Are We?
Optimal is a performance marketing agency on a mission, bringing together the best data, technology, and people to achieve our clients' marketing goals. Brand, campaign, or cause: we maximize performance at every moment.
We are not only digital media strategists - we're award-winning industry leaders, with deep knowledge spanning all things digital: from advertising and paid media, to marketing and communications, to audience data and analytics, we deliver for our clients.
Everyone at Optimal has the opportunity to learn, grow, and progress. Through our proprietary training programs, we provide our team members with the personal and professional development they need to achieve advancement at any stage in their careers.
We're always looking for exceptional people to join our team. If this sounds like you, please apply!
Key Qualities:
  • Analytical - Will love geeking out with us over pivot tables and diving into spreadsheets of data to understand what drives performance.
  • Creative - Appreciates that digital advertising campaigns are equal parts data analytics and good creative design. Can tap into both their right and left brain to come up with creative solutions.
  • Scientifically-Minded - Fancies themselves a bit of a mad scientist. Enjoys testing new ideas, analyzing results, and experimenting with changes to find success.
  • Growth Mentality - Embraces intellectual challenges and seizes opportunities to improve skills and seek out new knowledge.
  • Passionate - Brings it. Hungry, ambitious, motivated, and competitive, with a strong work ethic.
  • Resourceful - Will Google literally anything. A true self-starter who enjoys learning new skills and researching new ideas on their own.
  • Organized and Detail-Oriented - Obsessively makes to-do lists and can't stand to let things fall through the cracks because they genuinely care about their clients' success.

Essential Functions, Duties, and Responsibilities:
  • Campaign Creation - Create and build campaigns from the ground up, including account set-up, campaign planning/organization, and ad copywriting. Perform competitive analysis, research keywords, and analyze clients' demographic data. Analyze and evaluate findings and make decisions on what campaign types and structures will be most effective to meet client goals. Use competitor keywords and competitor ads to decide what keywords, ad copy and ad creative to test within the campaigns. Create and build out campaigns and launch them in the digital media channels.
  • Reporting & Analysis - Master the art of performance analysis and client reporting through the daily use of tools such as Google Analytics, Google Ads, Facebook Analytics, Power BI, and more. Regularly analyze possible courses of action and make decisions after the various possibilities have been considered.
  • Campaign Management & Optimization - Manage campaigns to ensure that they continually improve over time. Regularly test, evaluate, and optimize bids, keywords, ad copy, ad creative, and landing pages to improve campaign performance.
  • Campaign Optimization - Manage client advertising budgets with media spends of up to seven figures, conduct performance analysis, and proactively adjust campaigns to ensure client deliverables are met and, when possible, exceeded.
  • Manage Advertising Budget - Manage monthly client advertising budgets with media spends of up to seven figures and make informed decisions about the best use of client dollars based on your experience and industry knowledge. Track daily budget pacing and adjust media spend to ensure client budgets are adhered to. Use performance analysis to make decisions on budget allocation and execute budget changes accordingly.

Minimum Qualifications & Skill Requirements:
  • 4-year Bachelor's degree in business, marketing, advertising, economics, finance, analytics, or a related field. Relevant school, internship, or work experience may be considered in lieu of a degree.
  • Strong knowledge of Google Ads and/or Facebook Ads through coursework, internships, or other experience.
  • Proficiency with Microsoft Office Suite with advanced knowledge of Excel and PowerPoint.
  • Strong mathematical and analytical skills.
  • Strong written and verbal communication skills and client relationship skills.

Optimal is proud to offer the following:
  • Flexible Time Off
  • Paid Leave for New Parents
  • Health insurance (including dental and vision)
  • Flex Spending Plan
  • Employee Assistance Program
  • 401K with company matching
  • Tuition Reimbursement
  • Professional development opportunities
  • Rewards and recognition programs

Office Hours
This role is based out of our Austin office. Our team works on a hybrid basis, working three days a week in the office and two days from home. Work hours are consistently 9:00 A.M. to 5:00 P.M., Monday - Friday, with the expectation that evening and weekend work will be required as necessary.
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