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Entry Level Consumer Behavior Analyst Jobs in Boise, ID

PetIQ

Retail Media Analyst

Eagle, ID · On-site +1

Understanding of the digital marketing funnel and how media influences consumer behavior across ... Self-starter with a curious, analytical mindset and a passion for continuously improving campaign ...

Maraca Learning Inc

Clinical BCBA Supervisor

Boise, ID · On-site

$64K - $78K/yr

Maraca is a clinician-led organization led by behavior analysts that truly love the science of ... We are hiring experienced and entry-level Clinical Supervisor BCBAs to join a world-class team of ...

Maraca Learning Inc

Clinical BCBA Supervisor

Boise, ID · On-site

$72K - $90K/yr

Maraca is a clinician-led organization led by behavior analysts that truly love the science of ... We are hiring experienced and entry-level Clinical Supervisor BCBAs to join a world-class team of ...

Maraca Learning

Clinical BCBA Supervisor

Boise, ID · On-site

$64K - $78K/yr

Maraca is a clinician-led organization led by behavior analysts that truly love the science of ... We are hiring experienced and entry-level Clinical Supervisor BCBAs to join a world-class team of ...

Micron

Intern - Marketing Research

Meridian, ID

Familiarity with digital analytics, website behavior analysis, marketing measurement, or consumer research tools and platforms. * Experience using AI, Generative AI, AI-Assisted research tools, or ...

Cornerstone Research

Analyst

Nampa, ID · On-site

$112K/yr

... consumer fraud and product liability, accounting, and more. Our case teams range in size and ... Examining market and industry behavior; * Conducting research via academic articles and relevant ...

Cornerstone Research

Analyst

Boise, ID · On-site

$112K/yr

... consumer fraud and product liability, accounting, and more. Our case teams range in size and ... Examining market and industry behavior; * Conducting research via academic articles and relevant ...

Cornerstone Research

Analyst

Boise, ID · On-site

$112K/yr

... consumer fraud and product liability, accounting, and more. Our case teams range in size and ... Examining market and industry behavior; * Conducting research via academic articles and relevant ...

Cornerstone Research

Analyst

Nampa, ID · On-site

$112K/yr

... consumer fraud and product liability, accounting, and more. Our case teams range in size and ... Examining market and industry behavior; * Conducting research via academic articles and relevant ...

Cornerstone Research

Analyst

Meridian, ID · On-site

$112K/yr

... consumer fraud and product liability, accounting, and more. Our case teams range in size and ... Examining market and industry behavior; * Conducting research via academic articles and relevant ...

Cornerstone Research

Analyst

Meridian, ID · On-site

$112K/yr

... consumer fraud and product liability, accounting, and more. Our case teams range in size and ... Examining market and industry behavior; * Conducting research via academic articles and relevant ...

CROSSMARK1

Events Specialist

Caldwell, ID · On-site

Company Description CROSSMARK is a leading sales and marketing services company in the consumer ... analysis, and customer targeting that always hit the mark. We do this by excelling in four key ...

CROSSMARK1

Events Specialist

Nampa, ID · On-site

Company Description CROSSMARK is a leading sales and marketing services company in the consumer ... analysis, and customer targeting that always hit the mark. We do this by excelling in four key ...

CROSSMARK1

Events Specialist

Boise, ID · On-site

Company Description CROSSMARK is a leading sales and marketing services company in the consumer ... analysis, and customer targeting that always hit the mark. We do this by excelling in four key ...

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Entry Level Consumer Behavior Analyst information

See Boise, ID salary details

$36.2K

$70K

$111.8K

How much do entry level consumer behavior analyst jobs pay per year?

As of Sep 3, 2026, the average yearly pay for entry level consumer behavior analyst in Boise, ID is $69,985.00, according to ZipRecruiter salary data. Most workers in this role earn between $61,900.00 and $75,700.00 per year, depending on experience, location, and employer.

What does an entry level consumer behavior analyst do?

An Entry Level Consumer Behavior Analyst studies and interprets how individuals or groups make purchasing decisions. They gather and analyze data on consumer preferences, buying habits, and market trends to help companies understand what influences customers. Their work often involves conducting surveys, analyzing data, and reporting findings to improve marketing strategies or product development. In entry-level roles, analysts may assist senior team members and learn to use specialized research tools and software.

What types of projects and tasks can an entry level consumer behavior analyst expect to work on in their first year?

As an Entry Level Consumer Behavior Analyst, you will typically assist with designing and conducting surveys, analyzing data on consumer preferences, and creating reports to help teams understand purchasing trends. You may work closely with marketing, product development, and sales teams to interpret findings and recommend actionable insights. Early projects often involve supporting senior analysts, cleaning and organizing data, and participating in brainstorming sessions to develop research strategies. This hands-on experience helps build your analytical and communication skills, setting the foundation for more independent project work as you gain experience.

What are the key skills and qualifications needed to thrive as an entry level consumer behavior analyst, and why are they important?

To thrive as an Entry Level Consumer Behavior Analyst, you need a background in psychology, marketing, or a related field, along with strong analytical and research skills. Familiarity with data analysis tools such as Excel, SPSS, or Google Analytics is typically required, and knowledge of survey platforms can be beneficial. Attention to detail, critical thinking, and effective communication help you interpret data and present actionable insights clearly. These skills are crucial for understanding consumer motivations and supporting data-driven marketing strategies that influence business decisions.

What is the difference between Entry Level Consumer Behavior Analyst vs Entry Level Market Research Analyst?

AspectEntry Level Consumer Behavior AnalystEntry Level Market Research Analyst
Required CredentialsBachelor's in Psychology, Marketing, or related field; some roles may require certifications in data analysisBachelor's in Marketing, Business, or related field; often requires skills in data collection and analysis
Work EnvironmentResearch firms, marketing departments, or consulting agencies; focus on consumer insightsMarket research firms, corporate marketing teams; focus on market trends and data analysis
Employer & Industry UsageUsed by companies aiming to understand consumer motivations and behaviorsUsed by organizations to analyze market conditions and inform business strategies

Both roles involve analyzing data to understand consumer or market trends, but Consumer Behavior Analysts focus specifically on consumer motivations and psychology, while Market Research Analysts examine broader market data. The roles often overlap in skills and work environments, making them common comparison points for entry-level professionals in marketing and research fields.

What are the most commonly searched types of Consumer Behavior Analyst jobs in Boise, ID?

The most popular types of Consumer Behavior Analyst jobs in Boise, ID are:

What are popular job titles related to Entry Level Consumer Behavior Analyst jobs in Boise, ID?

For Entry Level Consumer Behavior Analyst jobs in Boise, ID, the most frequently searched job titles are:

What job categories do people searching Entry Level Consumer Behavior Analyst jobs in Boise, ID look for?

The top searched job categories for Entry Level Consumer Behavior Analyst jobs in Boise, ID are:

Entry Level Consumer Behavior Analyst jobs near you
Infographic showing various Entry Level Consumer Behavior Analyst job openings in Boise, ID as of July 2026, with employment types broken down into 1% Locum Tenens, 1% Internship, 82% Full Time, 11% Part Time, 1% Temporary, and 4% Contract. Highlights an 82% Physical, 6% Hybrid, and 12% Remote job distribution, with an average salary of $69,985 per year, or $33.6 per hour.

Retail Media Analyst

PetIQ

Eagle, ID • On-site, Remote

Full-time

Posted 25 days ago

Key responsibilities

  • Support the activation, optimization, and management of retail media campaigns across multiple platforms including Amazon Ads, Walmart Connect, Chewy Ads, Petco Ads, and others.

  • Assist in developing and executing keyword strategies, bid adjustments, targeting, and campaign structures to improve campaign performance and efficiency.

  • Monitor campaign pacing, spend, and performance metrics, and prepare performance reports while ensuring data accuracy and providing insights for optimization.

PetIQ rating

3.9

Company rating: 3.9 out of 10

Based on 13 frontline employees who took The Breakroom Quiz

51st of 52 rated veterinary

Job description

PetIQ is seeking a Retail Media Analyst to support media campaigns across Amazon, Walmart, Chewy, Petco, PetSmart, and other key retail partners.
In this role, you'll help plan, execute, optimize, and report on retail media campaigns while partnering with Brand, Sales, eCommerce, and Media teams. You'll leverage retailer data, keyword strategy, bid optimization, and performance insights to improve visibility, conversions, and ROI across PetIQ's portfolio of pet health and wellness brands.
This cross-functional role is ideal for someone who is analytical, detail-oriented, and eager to grow their expertise in retail media, shopper marketing, and performance analytics while helping PetIQ connect with pet parents across the digital shelf.
Roles & Responsibilities:
  • Platform Execution & Optimization: Serve as day-to-day support for retail media campaign activation and optimization across key retailer platforms, including Amazon Ads, Walmart Connect, Chewy Ads, Petco Ads, and other strategic retail media networks.
  • Paid Search Management: Support keyword strategy, search term analysis, bid optimization, targeting adjustments, campaign structure, and budget recommendations to improve visibility, conversion, and efficiency across priority brands and items.
  • Campaign Pacing, Forecasting & Budget Monitoring: Monitor campaign pacing, spend delivery, budgets, forecasts, and performance trends, flagging risks, under-delivery, overspend, or reallocation opportunities to the broader media team.
  • Performance Reporting & Data Accuracy: Build, maintain, and enhance recurring performance reports across retail media channels, ensuring data accuracy, consistent taxonomy, clean campaign naming, and reliable reporting inputs.
  • Insight Development: Analyze KPIs including ROAS, CPC, CTR, conversion rate, attributed sales, impression share, share of voice, new-to-brand metrics, and Net Sales impact to identify trends, risks, and optimization opportunities.
  • Business Impact Translation: Translate in-platform performance metrics into clear, actionable insights for internal stakeholders, connecting retail media performance to broader brand, customer, and commercial objectives.
  • Cross-functional Partnership: Partner with Brand, Sales, eCommerce, Creative, and internal Media team members to ensure campaigns are aligned to business priorities, retailer strategies, product availability, creative assets, and promotional timing. External partner collaboration: Work with retail media platforms, agency partners, and managed service teams to support campaign setup, execution, optimization, performance reviews, and testing initiatives.
  • Testing & Learning: Support test-and-learn initiatives across ad formats, targeting strategies, keyword approaches, creative variations, audience segments, and measurement methodologies, translating learnings into scalable best practices.
  • Stakeholder Communication: Develop clear, concise updates, reporting narratives, and presentation materials for internal business reviews, brand meetings, customer discussions, and ad hoc leadership requests.
  • Industry & Platform Knowledge: Stay current on retail media platform capabilities, paid search best practices, measurement tools, competitive trends, and broader commerce media developments to help advance PetIQ's retail media practice.

Minimum Qualifications:
  • 2+ years of experience in digital marketing, retail media, media buying, or marketing analytics.
  • Experience managing and optimizing paid media campaigns with an understanding of campaign optimization strategies and key digital marketing KPIs.
  • Advanced proficiency in Microsoft Excel, with experience building and maintaining recurring performance reports.
  • Strong analytical mindset with the ability to interpret large datasets and translate findings into actionable business recommendations.
  • Understanding of the digital marketing funnel and how media influences consumer behavior across each stage.
  • Understanding of omnichannel strategy, including search, display, and full-funnel campaign planning to drive both brand awareness and sales growth.
  • General knowledge of ecommerce and digital retail, including online shopping platforms, customer purchasing behavior, digital merchandising, and standard online storefront operations.
  • Strong organizational, communication, and problem-solving skills with the ability to manage multiple projects in a fast-paced environment with high attention to detail.
  • Self-starter with a curious, analytical mindset and a passion for continuously improving campaign performance, reporting, and operational efficiencies.
  • Hungry, growth-oriented, and driven to grow the business while continuously developing your own skills and career

Education Requirements:
  • Bachelor's Degree in Marketing, Business or related field

Preferred Qualifications:
  • Experience working with retail media platforms such as Walmart Connect, Amazon Ads, Target Roundel, Chewy Ads, Sam's Club Connect, or similar retail media networks.
  • Experience collaborating with retail media agencies or technology partners, such as Stackline, Pacvue, or similar campaign management and reporting partners.
  • Experience using business intelligence and visualization tools such as Power BI, Sisense, or Looker.
  • Experience using project management tools such as Asana or similar platforms to manage priorities, workflows, and deadlines.

Physical Requirements:
  • Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA and other federal, state and local standards, including meeting qualitative and/or quantitative productivity standards.
  • Ability to maintain regular, punctual attendance consistent with the ADA, FMLA and other federal, state and local standards.

Our Mission is to become the most trusted ally for pet parents and a leading authority in pet health and wellbeing. Our promise is to deliver smarter health and wellbeing solutions that are innovative, accessible, educational and always effective.
Why join the PetIQ Team?
We have an incredible culture built on our core values that are embedded in everything we do. Our values are:
  • Pet Parent Focused: Everything we do starts with the pet parent in mind. We're dedicated to improving pet health and wellbeing through every interaction, product, and service we provide.
  • Results Oriented: We deliver with purpose and follow through with clarity, accountability, and impact-because results matter for our teams, our partners, and the pets we serve.
  • Humble and Hungry: We bring passion and confidence without ego. We're always learning, improving, and striving to do better-for ourselves, our teams, and our customers.
  • Adaptive & Agile: We embrace change, move fast, and use it as our next advantage in creating innovative solutions for pets and their families.
  • Stronger as a Pack: Collaboration is at the heart of how we work. We help each other win, because we know exceptional teams build something greater than any one of us could alone

PetIQ is an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, creed, national origin, ancestry, citizenship status, age, sex (including pregnancy, childbirth, breastfeeding, and related medical conditions), gender, gender identity, gender expression, sexual orientation, marital status, familial status, domestic partnership or civil union status, military or veteran status, disability, medical condition, genetic information, or any other characteristic protected by federal, state, or local law.
We believe in providing equal opportunities for all qualified individuals and strive to create a work environment free from discrimination, harassment, and retaliation. If you require a reasonable accommodation during the application or employment process, please contact HR@PetIQ.com
By submitting this application, I certify that my answers are true and complete to the best of my knowledge. If this application leads to employment, I understand that false or misleading information in my application or interview may result in my release.

What PetIQ employees say

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About PetIQ

Sourced by ZipRecruiter

PetIQ is a leading pet health and wellness company situated in Eagle, Idaho, US. The firm operates in the Consumer Discretionary industry specializing in pet care services and representation of leading veterinary-grade pet products. Established in 2010, PetIQ has grown into a well-known and trusted brand in the market and started its public trading in 2017. The company's mission is to make pet lives better by educating pet owners on the importance of regular veterinary care and veterinary-recommended pet products.

Industry

Manufacturing

Company size

201 - 500 Employees

Headquarters location

Eagle, ID, US

Year founded

2010

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