Marketing Communications Coordinator - College of Fine, Performing and Communication Arts
Wayne State University is searching for an experienced
Marketing Communications Coordinator - College of Fine, Performing and Communication Arts at its Detroit campus location.
Wayne State is a premier, public, urban research university located in the heart of Detroit, Michigan where students from all backgrounds are offered a rich, high-quality education. Our deep-rooted commitment to excellence, collaboration, integrity, diversity and inclusion creates exceptional educational opportunities which prepare students for success in a global society.
Essential functions (job duties):
The Marketing and Communications Coordinator plays a key role in shaping the visibility, voice, and audience engagement of the Maggie Allesee Department of Theatre and Dance. This position is responsible for planning and executing marketing and communications efforts that support student recruitment, audience development, and community connection. Working closely with faculty, staff, students, and college-level partners, the Marketing and Communications Coordinator ensures that all departmental messaging is clear, consistent, timely, and reflective of the department's artistic excellence college branding guidelines.
Marketing Strategy and Planning
Partner with the Director of Communication and Enrollment Management and Department Chair to develop, implement, and manage all departmental marketing initiatives, including execution of designated components of the departmental Marketing Plan.
Serve as the primary marketing lead for all production-related campaigns, including:
Season productions
The Companies (including Company One, To Sangana, and Motor City Cabaret)
Group sales marketing and outreach
Student Matinee campaigns
Creative and Content Development
Coordinate the development and distribution of print and digital marketing materials, including but not limited to:
Postcards and other print collateral
Playbills and production programs
Email communications and newsletters
Digital signage and paid advertising
Graphic design assets
Photography and video content
Social media platforms
Department website content and updates
Manage review processes, approvals, and sign-offs to ensure accuracy, consistency, and alignment with college and university brand standards.
Event and Academic Program Support
Collaborate with faculty to support marketing and promotional efforts for student-centered and academic events, including:
Recruitment support
Student Stage productions
Capstone projects
BFA Senior Showcase
Other annual or recurring departmental events
Partnerships and Collaboration
Coordinate partnership opportunities and share relevant information with appropriate internal partners, including:
Box Office
CFPCA communications team
Development and alumni engagement teams
Foster effective collaboration across units to support ticket sales, fundraising, new student recruitment and audience outreach goals.
Supervision and Team Management
Mentor student assistants and students enrolled in the undergraduate theatre management course, providing guidance, mentorship, and constructive feedback.
Oversee student marketing team members to ensure deadlines are met and materials are delivered on schedule.
Manage in-house student graphic designers and external vendors to ensure the timely production of high-quality, effective marketing materials.
Analytics and Assessment
Monitor and analyze campaign performance using website analytics, social media metrics, and other marketing data.
Use insights and data trends to inform strategy, improve outreach, and strengthen engagement across audiences.
Perform other related duties as assigned in support of departmental, college, and university objectives.
Qualifications:
Bachelor's degree in marketing, communications, arts administration, or a related field, or an equivalent combination of education and experience.
Demonstrated experience planning and executing integrated marketing campaigns across print and digital platforms.
Experience supervising, mentoring, or training students or entry-level staff.
Strong organizational skills with the ability to manage multiple projects and deadlines in a fast-paced environment.
Excellent written, verbal, and visual communication skills.
Preferred qualifications:
Experience working in higher education, performing arts, or nonprofit arts organizations. Familiarity with audience development strategies, ticketed events, and production-based marketing. Experience collaborating with designers, photographers, videographers, and external vendors. Working knowledge of analytics tools related to websites, email marketing, and social media platforms.
School/College/Division:
H04 - Fine & Performing Arts
Primary department:
H0401 - Deans Off Fine, Perf & Comm Arts
Employment type:
- Temporary Employee
- Job type: Full Time
- Job category: Staff/Administrative
Funding/salary information:
- Compensation type: Hourly Wage
Working conditions:
This position operates in a collaborative and creative academic environment, with workload fluctuations tied to production schedules and the academic calendar. Occasional evening and weekend work may be required to support performances and special events.
Job openings:
Background check requirements:
University policy requires certain persons who are offered employment to undergo a background check, including a criminal history check, before starting work. If you are offered employment, the university will inform you if a background check is required.
